About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a Consumer Paid Marketing leader to own and scale global acquisition across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy, oversee execution at significant scale, and grow a broad consumer product across diverse audiences, use cases, and international markets. You will partner closely with product, engineering, data science, finance, design, brand, creative, lifecycle, and regional marketing to connect paid experiences to in-product journeys. This team combines rapid iteration, rigorous measurement, consumer insight, and culturally relevant creative to drive acquisition, activation, retention, and long-term user value worldwide. In this role, you will: Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for a scaled consumer product, including planning, forecasting, budget pacing, audience strategy, and performance management. Manage significant investment across a broad international portfolio, balancing global consistency with market-level opportunity, platform dynamics, and cultural nuance. Optimize the full consumer journey from acquisition through activation, engagement, retention, and monetization, with a focus on durable unit economics and cohort quality. Develop audience, use-case, offer, and creative strategies that reach diverse consumer segments and translate across languages, cultures, and stages of product maturity. Partner with regional marketing and localization
Strategic Finance, International & Marketing
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Role overview
Job description
About the Role OpenAI’s Applications organization spans rapidly growing Consumer, Enterprise, Developer, and Hardware businesses. As we scale across EMEA, APAC, and LATAM, we’re building the financial and operating model that will help our regional teams make faster, better decisions. We are hiring a senior Strategic Finance partner to help shape that work. You’ll serve as a trusted advisor to regional GMs, connecting market strategy with business performance and guiding where and how we invest. By bringing together insights across growth, revenue, OpEx, headcount, and marketing effectiveness, you’ll help leaders understand market health, set priorities, and drive measurable outcomes. You’ll create the frameworks, operating rhythms, and decision processes needed to scale our international business, while contributing to broader Strategic Finance priorities across Marketing. This role is
…What they are looking for
Skills & requirements
Department · Strategic Finance
Hiring company
OpenAI
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