Growth Marketing in San Francisco

About the Team OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways. The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth. About the Role We are seeking a Growth Marketing Manager to build the web and organic growth engine for SMB advertisers at OpenAI. This is a zero-to-one opportunity to shape how businesses discover our advertising platform, understand its value, and become successful advertisers. You will own the SMB Ads web strategy and experimentation roadmap, combining customer insight, analytical rigor, and product judgment to grow qualified discovery and improve conversion. Your scope spans web experiences, organic search, generative engine optimization (GEO), and the journey from first visit through signup and activation. You will work closely with Product, Design, Ads Engineering, Content, and Data Science to turn opportunities into shipped experiences, operating with the speed and ownership of a startup. In This Role, You Will Own the SMB Ads web strategy and roadmap to grow qualified discovery, signup, and advertiser activation. Grow organic discovery through search, content, and GEO. Test new ways to help businesses find and evaluate OpenAI’s advertising offering. Analyze journeys, funnels, and cohorts to identify conversion barriers and prioritize high-impact improvements. Run experiments across landing pages, messaging, navigation, personalization, offers, and conversion flows. Use results to guide the roadmap. Improve the journey from website visit to signup, onboarding, and first campaign with Product and Ads Engineering. Define instrumentation, test design, attribution, and reporting with Data Science and marketing systems teams to measure incremental activation and advertiser value. Launch useful web experiences with Content, Product Marketing, Design, Engineering, and specialist agencies. Evaluate capabilities such as personalization, chat, and experimentation tools. Connect landing experiences to in-product, referral, and cross-sell acquisition programs. Coordinate onboarding and engagement with Lifecycle Marketing. Use AI to accelerate research, prototyping, content, analysis, and experimentation. Scale successful tests and communicate results clearly. You Might Thrive in This Role If You Bring 4–7 years of experience in growth marketing, web strategy, organic acquisition, conversion optimization, or product growth, with measurable acquisition, activation, or revenue impact. Apply strong analytical judgment across funnels, cohorts, customer behavior, and incremental impact to prioritize growth opportunities. Demonstrate ownership of web experiences and experimentation programs that improve conversion from discovery to activation. Connect SEO, content-led discovery, and GEO with customer insight, web strategy, and product judgment. Translate business opportunities into clear roadmaps and launched experiences with Product, Design, Engineering, Data Science, and Marketing. Combine strategic thinking with hands-on growth execution. Relevant backgrounds include scaled technology businesses, startups, or consulting followed by operating experience in startup growth. Evaluate and implement web capabilities with technical partners, using AI to improve execution speed and quality. Understand SMB customers and bring experience in self-serve products, advertising, SaaS, marketplaces, fintech, commerce, or other high-volume digital businesses. Preferred Qualifications Experience building web and organic growth programs for SMBs or self-serve advertising platforms. Track record improving conversion from website discovery through signup and first campaign activation. Experience growing qualified traffic through SEO, content, and generative engine optimization (GEO). Hands-on experience testing landing pages, personalization, and onboarding flows to drive incremental growth. Experience implementing web instrumentation, attribution, and experimentation tools with technical partners. Experience using AI to accelerate research, prototyping, content development, and analysis Workplace & Location San Francisco, CA. This role requires a hybrid schedule with an in office requirement from Monday - Wednesday. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement . Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations. To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form . No response will be provided to inquiries unrelated to job posting compliance. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link . OpenAI Global Applicant Privacy Policy At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. Our Growth Marketing team is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets. This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decision-making. About the Role In this role, you will build and run the creative and advertising operations system that powers OpenAI’s paid marketing programs. You will connect Creative and Growth Marketing teams, establish clear processes for producing and launching high-quality ads, and keep the operational details behind paid campaigns organized, accurate, and scalable. You will help translate growth priorities into creative briefs and testing roadmaps, coordinate assets and approvals across internal teams and external partners, and turn performance results into clear next steps. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Build and manage the end-to-end paid creative operating system , including creative intake, briefing, production, asset delivery, approvals, trafficking, launch, reporting, and iteration. Serve as the day-to-day connector between Creative, Brand, Growth Marketing, agencies, and production partners, keeping priorities and timelines clear and on track. Partner with Growth Marketing to build and maintain creative testing roadmaps , translating campaign goals, audience insights, and performance data into briefs, hypotheses, test plans, and clear success metrics. Develop and maintain the tools and processes that keep creative production organized, including asset libraries, production calendars, naming conventions, tagging, version control, specifications, and documentation. Track creative test results , document learnings, and partner with Growth Marketing and Creative to identify what is working, what needs to change, and what should be tested next. Continuously improve workflows, templates, reporting, and automation to increase creative throughput, reduce errors, and make paid marketing operations more efficient and reliable. You might thrive in this role if you: 7+ years of experience in creative operations, growth or performance marketing, integrated marketing, or a related role supporting paid marketing programs. Exceptional attention to detail and operational rigor , with a track record of owning high precision work in either creative or campaign operations. Experience building or improving creative production workflows , project trackers, asset libraries, approval processes, and other systems that help teams execute consistently. Hands-on familiarity with major paid advertising platforms such as Meta, Google, TikTok, YouTube, Reddit, or LinkedIn, including campaign trafficking, asset requirements, and launch QA. Working knowledge of marketing tracking and measurement , including UTMs, pixels, conversion events, platform reporting, and basic campaign or creative performance analysis. Strong project management and organizational skills , with the ability to manage multiple deadlines, keep stakeholders aligned, surface risks early, and follow through on details. Clear written and verbal communication , strong cross-functional collaboration skills, and the ability to turn growth priorities into actionable briefs, testing plans, and next steps. Comfort working in a fast-moving environment and a proactive, resourceful approach to solving problems; experience with billing, invoicing, vendor management, or workflow automation is a plus. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement . Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations. To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form . No response will be provided to inquiries unrelated to job posting compliance. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link . OpenAI Global Applicant Privacy Policy At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

About the Team OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. The SMB Ads Marketing team is building the growth engine for small and medium-sized business advertisers: helping them discover the platform, sign up, launch campaigns, understand performance, and grow spend over time. We take a data-driven approach to understanding customer needs, market dynamics, and funnel behavior. We partner closely with Product, Engineering, Data Science, Sales, Partnerships, Marketing Operations, Design, and Communications to create a cohesive end-to-end advertiser experience and help businesses unlock value from OpenAI's advertising platform. About the Role We are hiring a Growth Marketing Manager, SMB Ads to help build and execute high-velocity growth programs for small business advertisers. This person will work across acquisition, activation, lifecycle, and conversion, with an initial focus on helping advertisers move from interest and sign-up to first meaningful spend & retention over time This is a hands-on growth role for someone who loves turning ideas into shipped experiments. You will build campaigns, lifecycle journeys, landing page tests, messaging tests, audience experiments, AI-assisted workflows, reporting improvements, and practical conversion programs. As the SMB Ads business grows, this role may continue to support acquisition and activation and expand deeper into same-store growth, lifecycle, retention, and repeat spend. In This Role, You Will: Execute growth experiments across acquisition, activation, lifecycle, and early retention. Build email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value. Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems. Partner with Growth, Product, Engineering, Data Science, and Marketing Operations to turn strategy into shipped experiments and measurable learnings. Support improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education. Maintain experiment documentation, QA checklists, learnings, and performance readouts. Translate ambiguous growth ideas into concrete tests, campaign plans, launchable assets, and clear next steps. Help identify new ways to convert, activate, retain, and grow SMB advertisers. You Might Thrive in This Role If You: Have experience in growth marketing, lifecycle marketing, GTM engineering, marketing operations, product growth, demand generation, or performance marketing. Have shipped campaigns, experiments, automations, landing page tests, lifecycle programs, or conversion initiatives. Are comfortable working across ambiguous, fast-moving growth problems with incomplete information. Can interpret funnel metrics, campaign performance, experiment results, and customer behavior signals. Are fluent with AI tools and use them to accelerate marketing execution, workflow automation, analysis, personalization, prototyping, or internal tooling. Have strong writing and customer judgement, especially for translating product value into clear SMB-facing messaging. Enjoy working across Marketing, Product, Engineering, Data Science, and Operations. Have experience with SMB growth, self-serve funnels, advertiser growth, PLG SaaS, marketplaces, commerce, fintech, local services, creator tools, or other high-volume customer funnels. Have experience with lifecycle marketing, CRM, segmentation, activation, onboarding, winback, or retention programs. Have familiarity with ads products, SMB acquisition, campaign setup, advertiser education, or self-serve growth funnels, including platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads,, Reddit, Snap or similar. Are comfortable using no-code or low-code tools, analytics tools, marketing automation platforms, SQL, scripting, or AI-assisted coding workflows to create leverage. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement . Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations. To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form . No response will be provided to inquiries unrelated to job posting compliance. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link . OpenAI Global Applicant Privacy Policy At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.