Growth Marketing Manager - Web & Organic, SMB Ads

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE We're hiring a Marketing Analytics Manager to establish how Marketing at Baseten makes decisions with data. Marketing at Baseten is scaling fast: more spend, more campaigns, more model launches and more inbound. This is a foundational, hands-on role and the first dedicated Marketing Analytics hire. You'll work directly with Demand Gen, Field Marketing, MOps and Product Marketing alongside GTM, Finance, Product and Engineering to stitch together activities and outcomes across the funnel. You'll build the data models that connect acquisition, engagement, activation, product usage and revenue. You’ll design dashboards, tools, semantic layers and plugins that enable teams to answer questions. Along the way, you’ll develop an understanding of how customers use Baseten and with this, define how our systems and product can improve. RESPONSIBILITIES Define how Marketing success is measured: establish metrics across audience growth, acquisition, activation, engagement, usage, pipeline and revenue. Build the marketing data foundation: ingest and model data across Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product and third-party sources. Create a medallion architecture that connects the prospect and customer journeys across systems, from first touch through signup, onboarding, activation and expansion. Understand our audiences: develop audience and segmentation frameworks based on customer a

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity Postman's websites are among the highest-leverage product surfaces we have. They are where developers, teams, and technology leaders first encounter Postman, understand the breadth of our product suite, find the right solution for their work, and decide how to engage more deeply. We are looking for a Staff Product Manager to define and lead the product strategy for Postman's web experience across postman.com and related properties. You will own the web as a customer-facing product and a business system: shaping the journeys people experience, expanding high-quality top-of-funnel discovery across our product portfolio, and building the technical and measurement foundation that allows us to learn and improve quickly. This role requires a strategic builder who can operate without a pre-existing playbook. You will make consequential prioritization decisions, turn ambiguous opportunities into a coherent roadmap, and lead across Product, Design, Engineering, Data, Product Marketing, Search Engine Optimization, Brand, and Growth. Your success will be measured by the outcomes the web

About the Team OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. The SMB Ads Marketing team is building the growth engine for small and medium-sized business advertisers: helping them discover the platform, sign up, launch campaigns, understand performance, and grow spend over time. We take a data-driven approach to understanding customer needs, market dynamics, and funnel behavior. We partner closely with Product, Engineering, Data Science, Sales, Partnerships, Marketing Operations, Design, and Communications to create a cohesive end-to-end advertiser experience and help businesses unlock value from OpenAI's advertising platform. About the Role We are hiring a Growth Marketing Manager, SMB Ads to help build and execute high-velocity growth programs for small business advertisers. This person will work across acquisition, activation, lifecycle, and conversion, with an initial focus on helping advertisers move from interest and sign-up to first meaningful spend & retention over time This is a hands-on growth role for someone who loves turning ideas into shipped experiments. You will build campaigns, lifecycle journeys, landing page tests, messaging tests, audience experiments, AI-assisted workflows, reporting improvements, and practical conversion programs. As the SMB Ads business grows, this role may continue to support acquisition and activation and expand deeper into same-store growth, lifecycle, retention, and repeat spend. In This Role, You Will: Execute growth experiments across acquisition, activation, lifecycle, and early retention. Build email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value. Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems. Partner with Growth, Product, Engineering, Data Science, and Marketing Operations

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a Growth Marketing Manager to turn product-led growth priorities into clear audience strategies, compelling cross-channel messaging, coordinated go-to-market programs, and drive measurable, incremental growth. You will partner closely with Growth Product, Consumer Product Marketing, Lifecycle, Performance Marketing, Brand, Creative, Research, Data Science, and International Marketing to ensure that full-funnel campaigns and initiatives are supported and connected to Growth capabilities and maximize the performance of these campaigns. In this role, you will: Build the marketing layer across the Growth roadmap: acquisition, access, activation and resurrection, monetization, and the shared Growth Platform. Translate product hypotheses into audience insights, positioning, messaging, launch briefs, lifecycle journeys, landing-page narratives, performance creative, and in-product education. Maintain an integrated plan that connects the Growth product roadmap to the consumer product marketing calendar across lifecycle, performance, social, creators, partnerships, and brand moments. Serve as the subject matter expert across all Growth levers, advising teams across the organization on the most effective ways to integrate Growth into their initiatives. Partner with cross-functional teams to design and interrogate the user journey so we can align our external promises with in-product and owned-channel landing, access, onboarding, continuation, and conversion experiences. Create audience and market playbooks for new users, high-valu

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. Plaid’s go-to-market Partnerships team drives growth by building and scaling relationships with strategic partners. Through integrations, these partners help extend Plaid’s Credit, Lending, and Banking solutions to more businesses and consumers. Partner Marketing plays a critical role in this ecosystem, enabling partners to attract, engage, and onboard customers at scale—making it one of the most effective levers for accelerating growth across Plaid’s partner network. We're looking for a Partner Marketing Manager to own the design and execution of joint marketing programs with Plaid's partners. This role is responsible for translating business objectives into clear GTM plans — covering propositions, launches, campaigns, enablement, and performance measurement — and acting as the primary marketing contact for partners across key product areas. Sitting within the Growth Marketing organization, you'll report to the Customer & Partner Marketing Lead and work alongside the Partner Marketing Manager. This is a high-impact, highly collaborative role for someone who enjoys building strong partner relationships, influencing across teams, and turning complex product positioning into compelling marketing t

About the Team The ChatGPT Consumer Marketing team helps people understand, adopt, and get lasting value from one of the world’s most widely used AI products. We work across product, brand, creative, growth, media, lifecycle, research, communications, social, partnerships, and international markets. We bring the voice of users into product decisions and build marketing that makes powerful technology feel clear, useful, and human. About the Role We are looking for an Integrated Marketing Manager to shape how ChatGPT shows up for students and young adults. This is an opportunity to own the strategy end to end—from how ChatGPT supports student and campus life to how it becomes a creative partner as young people pursue their ambitions. You will turn a deep understanding of this audience into positioning, experiences, and programs that earn genuine relevance and participation. Your work will span campus communities, student ambassadors, creators, partnerships, activations, social, paid and owned channels, and the product itself. The right person is an uncommon combination of strategist, operator, and creative thinker. You can uncover and articulate a sharp audience insight, translate it into a compelling plan, bring original ideas to the table, and stand up the work needed to deliver them. You have strong instincts for youth culture, know what will resonate without chasing trends, and can align teams around a clear vision for the audience. This role is based in San Francisco, CA, or New York, NY. We use a hybrid work model of three days in the office per week and offer relocation assistance to new employees. In this role, you will: Own the end-to-end integrated marketing strategy for students and young adults, from audience insight and opportunity identification through execution, optimization, and learning. Define the role ChatGPT can play across academic life, campus life, creative expression, and the transition from education to career. Turn audience and cultural insi