Industry Strategy Manager in Washington

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. About the Role Okta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team. In this role, you won't just manage campaigns, you will own our search portfolio's evolution. You will be responsible for moving beyond traditional lead-gen metrics to implement advanced Value-Based Bidding (VBB) models that align search spend directly with downstream pipeline value. Leveraging cutting-edge AI capabilities and robust statistical testing, you will maintain complete visibility over all in-market campaigns, ensuring every dollar spent is backed by data and optimized for maximum business impact. Key Responsibilities Value-Based Strategy & Execution: Develop and execute comprehensive, AI-driven paid search strategies across Google Ads and Bing Ads. Lead the transition to and optimization of Value-Based Bidding (VBB) models to prioritize high-value pipeline and revenue over raw lead volume. AI Integration & Innovation: Proactively leverage AI and machine learning capabilities within search platforms (e.g., Smart Bidding, Broad Match + Smart Bidding loops, AI-powered ad assets and campaign types) to scale performance, uncover hidden demand, and push our strategy past the industry curve. Rigorous Experimentation: Design, execute, and analyze structured A/B and multivariate tests (bidding, copy, landing pages). Champion a scientific approach, ensu

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Position Description: The Services Architect is a technical authority on both cloud and on-premises based IT systems and is responsible for ensuring the successful design and implementation of Okta’s industry leading cloud identity platform for our customers. You will focus on Okta’s Workforce Identity Cloud offering targeted at customer identity use cases. You will develop relationships with customers to help them achieve their business goals while promoting creative solutions. You will establish yourself as a trusted partner with your customers with a focus on their success. You will translate business needs and insights into an actionable strategy and assist customers in driving their initiatives to results and high business value. This is a key member of the Professional Services (PS) team, working as part of a PS Delivery Team on each customer implementation. Job Duties and Responsibilities: Review and lead the gathering of business, functional and technical requirements for establishing an Identity platform powered by Okta for our customers. Work with customers to document the common technical and functional requirements for specific solutions. Support creation of project plans to develop and implement the proposed solution. Participate as a member of the professional services delivery team to translate requirements to designs and to provide technical leadership and oversight. Assist in periodic customer health-checks and proje