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Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. We are seeking an experienced Staff Software Engineer to join Okta's Universal Directory Platform team within the Product Platform Pillar. The team serves as the intelligent core of the enterprise security fabric, maintaining the source of truth for all identity assets and their associated relationships. Opportunity This position will be involved into development, design, and maintenance of our highly performant, reliable, and scalable platform, which is critical for managing user lifecycles, groups, and memberships. The successful candidate will possess experience in building and deploying scalable, reliable software and infrastructure within a cloud environment. What you’ll be doing Understand our identity management group codebase and development process: Jira, Technical Designs, Code Review, Testing, and Deployment. Develop and implement frameworks and toolings for our Universal Directory Service platform. Design and implement high-performance distributed scalable and fault-tolerant software components. Quickly deliver high-quality bug fixes and handle customer-reported issues. Conduct quality code reviews and automated testings. Partner with our Product Development, QA, and Site Reliability Engineering teams for scoping the development and deployment work. What you’ll bring to the role The ideal candidate is someone who is experienced building software systems to manage and deploy reliable and performant infrastructure and prod

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. About the Role Okta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team. In this role, you won't just manage campaigns, you will own our search portfolio's evolution. You will be responsible for moving beyond traditional lead-gen metrics to implement advanced Value-Based Bidding (VBB) models that align search spend directly with downstream pipeline value. Leveraging cutting-edge AI capabilities and robust statistical testing, you will maintain complete visibility over all in-market campaigns, ensuring every dollar spent is backed by data and optimized for maximum business impact. Key Responsibilities Value-Based Strategy & Execution: Develop and execute comprehensive, AI-driven paid search strategies across Google Ads and Bing Ads. Lead the transition to and optimization of Value-Based Bidding (VBB) models to prioritize high-value pipeline and revenue over raw lead volume. AI Integration & Innovation: Proactively leverage AI and machine learning capabilities within search platforms (e.g., Smart Bidding, Broad Match + Smart Bidding loops, AI-powered ad assets and campaign types) to scale performance, uncover hidden demand, and push our strategy past the industry curve. Rigorous Experimentation: Design, execute, and analyze structured A/B and multivariate tests (bidding, copy, landing pages). Champion a scientific approach, ensu