Sap Sd Analyst in Chennai

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: WPP ET is undergoing a significant transformation to modernise ways of working and adopt cloud-based, micro-service architectures, automation, and digitised user experiences. Within this transition, the Lead Developer plays a strategic engineering role in the Chase Media Central programme, ensuring the platform’s custom extensions, integrations, data flows, and application components are built to enterprise standards and remain stable as the programme scales across regions. This is a hands-on technical leadership role: you provide architectural direction for integration patterns, lead development work, guide developers through complex technical problems, and define coding standards and engineering best practices. You act as the technical authority for integrations and platform components, ensuring that all custom code interacting with Business Central, local applications, and market-specific systems is reliable, scalable, and maintainable. You work closely with Product, QA, Implementation, Data, BI, and market teams to ensure code, interfaces, and workflows align with business requir