The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. About the Role, Mission or Department Overview As a Senior Engineer, Marketing, you'll be embedded with the Marketing team, providing us with technical leadership, consulting, and systems thinking. You'll assemble the orchestration systems, integrations, and AI capabilities that help teams work faster, and in more data‑driven ways. You will lead end‑to‑end design, implementation, and management of the marketing campaign lifecycle system, integrations, internal tools, and learning/experimentation infrastructure. You will report to our Director, Advertising Systems. Responsibilities: You will write high-quality, secure, and well-tested code, contributing to standards and documentation for Marketing infrastructure, data models, and tools You will build the campaign lifecycle orchestration backbone You will build integrations and internal tools that connect project management, collaboration, creative, media, and email/lifecycle platforms You will work with Marketing partners as a technical advisor, translating needs into designs You will integrate AI agents and automations (including LLM-powered flows) into Marketing workflows according to company GenAI guidance You will design and operate data pipelines and models that ingest marketing and performance data into a data layer, supporting experimentation and analytics workflows You will deliver abstractions and APIs that ensure AI systems and our users to create campaign wrap-ups, insights, next-t
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ABOUT THE ROLE Peloton is seeking a Manager, Global Performance Creative Analytics & Experimentation to help shape how creative drives subscriber growth across global performance and consideration channels. Reporting to the Director of Marketing Measurement Strategy, this role sits at the critical intersection of Data Science and Performance Creative, partnering closely with stakeholders across the global Marketing organization. The ideal candidate is a unique hybrid: an analytically rigorous professional who inherently understands creative DNA—someone who knows how to design clean testing frameworks while speaking the fluid language of creative production. Rather than analyzing performance as a static output, this individual will interrogate granular creative metadata (dissecting formats, messaging angles, visual hooks, and narrative structures) to deduce deep historical learnings. Serv
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Department · Data Analytics
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Peloton
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