Topgolf is a sports entertainment company that has changed how millions of people experience golf—and a genuinely energizing place to build a career. Every year, guests visit our venues for an experience that's hard to find anywhere else: hitting golf balls toward a target-lined outfield, tracking every shot in real time, enjoying great food and drinks, and connecting with friends, family, and coworkers.
With more than 100 venues worldwide and proprietary Toptracer technology integrated into our guest experience and licensed globally, Topgolf operates at the intersection of entertainment, technology, and hospitality. We are a growing, dynamic business with meaningful opportunities to innovate, scale, and continuously improve how we support our teams and our guests.
The Public Relations Manager drives buzz-worthy moments and earned media coverage for Topgolf, serving as a public voice of the brand and highlighting our company's role This role will have high visibility across the company and advise senior leaders on external communications efforts.
Key Responsibilities
- Foster relationships with relevant media contacts, building a mutually beneficial relationship
- Prepare leaders across the company for interviews with the media, compiling briefing documents and rehearsing as needed
- Serve as a subject matter expert for best practices in grammar, messaging, writing, and style
- Conduct media outreach on everything from seasonal promotions to major PR initiatives, in partnership with our PR agency
- Own the press release process, from writing and coordinating approvals to distributing and reporting
- Media train fellow team members across the company as needed in preparation for interviews
- Provide external messaging guidance and creation for any needs that arise companywide
- Lead our crisis communications strategy by drafting messages, monitoring and reporting coverage, and assisting with onsite media as required
CORE COMPETENCIES FOR SUCCESS
Strategic & Systems Thinking
Connects communications efforts to brand reputation, business priorities, and crisis readiness.
- Leads crisis communications strategy by drafting messages, monitoring and reporting coverage, and assisting with onsite media as required.
- Conducts media outreach on everything from seasonal promotions to major PR initiatives, in partnership with our PR agency.
Analytical Rigor & Creativity
Blends sharp editorial judgment with creative, audience-savvy messaging.
- Serves as a subject matter expert for best practices in grammar, messaging, writing, and style.
- Applies creative and critical thinking to develop global communications strategies across multiple audience segments.
Governance & Judgment
Exercises discretion and sound judgment in handling sensitive information and official company communications.
- Handles confidential information with discretion.
- Owns the press release process end-to-end, from writing and coordinating approvals to distribution and reporting.
Stakeholder Partnership
Builds trust with media contacts and company leaders; prepares spokespeople to represent the brand with confidence.
- Fosters relationships with relevant media contacts, building mutually beneficial partnerships.
- Prepares leaders and media trains fellow Playmakers across the company, compiling briefing documents and rehearsing as needed.
Execution Excellence
Manages multiple projects, deadlines, and messaging needs with precision in a fast-moving environment.
- Manages multiple projects and competing deadlines with excellent organizational skills and attention to detail.
- Provides external messaging guidance and creation for any needs that arise companywide.
- Bachelor's and/or Master's degree in English, Journalism, Communications, or a related field preferred
- 5+ years in a corporate or agency role where external communications/media relations was the main focus, required
- Must be able to handle confidential information with discretion
- Excellent organizational skills and attention to detail with the ability to handle multiple projects and deadlines at once
- Superb knowledge of AP writing style and its application
- Effective time-management skills and the ability to work both in a team-oriented environment and independently with little direct supervision
- Creative and critical thinking to develop global communications strategies across multiple audience segments
- Exceptional writing, editing, and proofreading skills
- Self-motivated, self-starter
- Ability to communicate clearly and effectively, both orally and in writing, at all levels within and outside the organization
- Confidence and comfort collaborating with team members at all levels of the organization and advising on communications strategies and plans
- Proven ability to think outside the box when it comes to external communications strategies
- Ability to master our company's approachable tone in writing
Preferred Skills
- A roster of media contacts already intact is a huge plus
- Experience managing budgets is an asset
Sounds like a fit? We can't wait to meet you!
BENEFITS
Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.
ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.
Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
