Media Specialist

ROLE: RETAIL SEARCH BUYER SPECIALIST TEAM: MEDIA LOCATION: TORONTO (HYBRID ONSITE) COMPANY OVERVIEW At Salt Media , we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you. ROLE OVERVIEW We are seeking an experienced Retail Search Buyer Specialist to manage and optimize paid search campaigns across retail media platforms. The ideal candidate will have hands-on expertise in Walmart Connect, Roundel Media Studio and Amazon Ads sponsored product and sponsored brand advertising, along with deep knowledge of keyword strategy, campaign pacing, and reporting. A Skai Certification is required, demonstrating advanced skills in retail search management and optimization. RESPONSIBILITIES Strategic Planning & Activation Develop retail media and growth plans tied to client goals and category trends. Build media and operational tactics based on those plans, launching campaigns across Walmart, Target, and Amazon. Campaign Execution & Optimization Lead hands-on campaign management: daily budget pacing, keyword bidding, placement adjustments, and bid-strategy refinements. Use consumer behaviour data and top-of-search tactics to refine paid search strategies. Reporting & Insights Delivery Deliver regular performance reporting—monthly, quarterly, and mid-year—highlighting key business trends and category influences.

POSITION DESCRIPTION ROLE: SENIOR, TALENT ACQUISITION PARTNER TEAM: TALENT LOCATION: TORONTO (HYBRID) COMPANY OVERVIEW Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation. Our mission is to “Earn the World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results. We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients. ROLE OVERVIEW As a Senior Talent Acquisition Partner you are a trusted strategic partner responsible for leading full-cycle recruitment across key disciplines for Salt and The Kitchen North America. You combine relationship building, operational excellence, and data-driven insight to ensure we attract, hire, and retain the best talent in the market. Reporting to the Director of Talent, you will play a central role in designing and refining Salt’s hiring practices, shaping our employer brand, and building inclusive pipelines for future growth. You balance hands-on execution with strategic foresight while managing high-priority searches while also mentoring others, improving systems, and helping define what great hiring looks like at Salt. CORE RESPONSIBILITIES Talent Acquisition & Sourcing Lead end-to-end recruitment for senior and specialized roles across Creative, Strategy, Media, Digit

ROLE: MEDIA ACTIVATION DIRECTOR TEAM: MEDIA LOCATION: TORONTO (HYBRID) COMPANY OVERVIEW At Salt Media , we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you. ROLE OVERVIEW The Media Activation Director is a data-driven, insights-led media strategist and platform expert with hands-on analytics, reporting, and management experience. The best candidate for this role will be a natural collaborator with strong presentation, organizational, and strategic thinking skills. They have a strong comprehension of the media landscape and a proactive nature combined with a high level of attention to detail. In this role, you'll be on top of current and emerging trends in the world of digital media capabilities and tech offerings. You ideally come with a breadth of experience across clients from different verticals and will be responsible for planning, developing, implementing, and managing the overall media strategy for your clients with your team. In addition, you are responsible for managing, guiding, and training your team. The role will require the right candidate to be highly proficient in media planning, implementation, activation, optimization, reporting, and analysis. This includes understanding online user journey optimizations, a very solid understanding of Google Analytics (tracking and analysis), performance optimiza

ROLE: MEDIA ACCOUNT MANAGER TEAM: MEDIA LOCATION: TORONTO (HYBRID 2X/WEEK) COMPANY OVERVIEW At Salt Media , we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you. ROLE OVERVIEW As an Account Manager at Salt Media, you’ll take day-to-day ownership of client accounts or campaign workstreams, keeping delivery on track while building trusted relationships with client contacts. You’ll work closely with an Account Supervisor or Director to execute against the account strategy, translating plans into clear, well-managed execution. You’ll manage the moving pieces of a campaign or account — timelines, budgets, vendor coordination, and status reporting — while flagging risks early and keeping internal and client stakeholders informed. You’ll also start to build your own point of view on the account, contributing ideas for organic growth and supporting the planning behind key client moments like QBRs. You’re organized, detail-oriented, and comfortable managing multiple workstreams at once. You communicate clearly, take ownership of your work, and are eager to grow your account management craft — building the judgment and client presence that will carry you toward an Account Supervisor role. CORE RESPONSIBILITIES Project & Operational Management

ROLE: SENIOR MEDIA DIRECTOR TEAM: MEDIA LOCATION: TORONTO (HYBRID 2X/WEEK) COMPANY OVERVIEW At Salt Media , we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you. ROLE OVERVIEW As a Senior Media Director, you’ll set the strategic direction for how media investment is planned, bought, and optimized across CPG clients in North America. Operating at the intersection of media strategy and team leadership, you’ll ensure every plan is grounded in strong channel logic, sound investment principles, and a clear line to business outcomes. You’ll own cross-channel strategy and plan alignment across your portfolio, setting the optimization roadmap and reporting rhythm that keeps campaigns performing against KPIs. You’ll lead a team of media managers and directors — training them on tools and platforms, mentoring their growth, and ensuring the team’s segmentation and audience strategies stay sharp as channels evolve. You bring a senior media point of view that Account leads and clients rely on, and a team looks up to. You move fluidly between investment strategy and hands-on problem-solving, and you know how to translate performance data into a clear learning agenda for the whole team. CORE RESPONSIBILITIES Media Planning & Buying Lead plan development and investment approach across your portfolio, ensuring every plan is gr

ROLE: RETAIL MEDIA SEARCH MANAGER TEAM: MEDIA LOCATION: TORONTO (HYBRID ONSITE) COMPANY OVERVIEW At Salt Media , we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you. ROLE OVERVIEW We are seeking an experienced Retail Media Search Manager to lead strategy, execution, and team development across retail media platforms. The ideal candidate brings deep expertise in Walmart Connect, Target Roundel, and Amazon Ads — combined with the ability to lead a small team, own senior client relationships, and build the scalable playbooks that elevate how we work. A Skai Certification is required. CORE RESPONSIBILITIES Team Leadership & Development Lead and mentor a team of 1–3 Retail Media Search Associates, providing day-to-day direction, performance feedback, and career development support. Set quality standards and review processes to ensure consistent, accurate campaign execution across all team accounts. Build onboarding materials, training guides, and optimization playbooks to scale team capabilities and reduce reliance on institutional knowledge. Identify skill gaps on the team and partner with leadership to address them through coaching, training, or resource development. Strategic Planning & Client Ownership Develop r