Consumer Products And Surfaces Director in United States New York New York City

Role Summary The Director, Consumer Products & Surfaces leads the product-specific strategy, development, and delivery of Pfizer’s branded and select unbranded digital properties. This individual will act as the product lead for all branded websites and owns the product execution of how brand content connects to the external surfaces where patients and consumers increasingly encounter it — search, AI assistants and answer engines, and syndication partners. This is an individual contributor role for someone who can think in big-picture product strategy and drive hands-on execution. Working from the business case and strategy set by the Ecosystem Strategy team, the Director defines what branded surfaces should become as content consumption shifts from destinations to sources and delivers the roadmap that gets them there. Role Responsibilities Product Strategy & Definition Leads branded website development end-to-end, determining what a successful branded experience looks like and how it is measured. Decide which features and capabilities branded surfaces should prioritize, translating the ecosystem strategy, business case, consumer insight, and performance data into a coherent roadmap. Translate the ecosystem strategy for branded and unbranded surfaces into product decisions, partnering with Ecosystem Strategy on roles, audience handoffs, and journey logic across properties. Own the product execution of brand content connectivity to external surfaces — the content structures, infrastructure, and integrations that make branded content machine-readable and discoverable — partnering with Strategy on which surfaces to prioritize and the portfolio posture toward each. Champion human-centered design methodology to ensure product decisions are grounded in real consumer needs rather than assumption or internal preference. Produc