Media Planning Associate in Irving Texas United States

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi’s digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers. The Planning Associate supports the development and execution of media plans that align advertiser objectives with Citi’s data and media capabilities. This role contributes to both strategy and execution, helping translate campaign briefs into actionable plans and ensuring campaigns are set up effectively. This individual will work closely with Sales, Ad Operations, Product, and Analytics to help deliver campaigns that meet performance goals. Responsibilities: Support the development of integrated media plans, including audience strategy, budget allocation, channel mix, and timing Use Citi’s first-party data to help define target audiences and improve campaign performance Translate campaign objectives into clear planning recommendations with guidance from senior team members Partner with Sales and Account teams to support pre-sale planning and client presentations Collaborate with Ad Operations, Analytics, and Product to ensure campaigns are feasible and executed correctly Monitor campaign performance and recommend optimizations to improve key metrics (e.g., ROAS, conversion, engagement) Help communicate planning approach, performance expectations, and optimization ideas in internal and client discussions Contribute to developing

We are seeking an experienced Paid Media Audience Strategy & Data Architecture Lead to drive audience planning, activation strategy, and data-enabled marketing initiatives across the paid media ecosystem. This role combines strategic audience development with data architecture expertise, helping the organization identify, prioritize, and activate audiences that drive business outcomes. The successful candidate will lead the development of audience frameworks that answer key strategic questions: Who should we target? When should we engage them? Where should we reach them? Why are they valuable? Working closely with Marketing, Analytics, Data Science, Media, and Technology teams, this individual will translate customer insights and business goals into scalable audience strategies while ensuring data is appropriately integrated, governed, and activated across MarTech and AdTech platforms. The ideal candidate is a strategic audience expert who understands how to combine customer insights, first-party data, and marketing technology to develop effective targeting strategies. They can define who to target, when to engage them, where to activate them, and why they matter, while partnering across teams to operationalize those strategies and drive measurable business outcomes. Responsibilities: Audience Strategy & Planning: Develop audience strategies that support customer acquisition, cross-sell, engagement, and retention objectives, define target audience frameworks using customer behavior, lifecycle stage, demographics, transactional data, and behavioral signals, determine the optimal timing, channel, and messaging approach for audience engagement, partner with business stakeholders to identify high-value audience opportunities aligned with strategic priorities and establish audience selection methodologies, segmentation standards, and measurement frameworks. Customer Insights & Audi

The Programmatic Media Group Manager is a highly experienced and influential leader responsible for shaping, executing, and optimizing Citi's programmatic media investments, specifically leading Citi’s programmatic media team. This pivotal role requires over 10 years of progressive experience, demonstrating expert-level, hands-on proficiency in leading media activation platforms, coupled with strategic oversight of technical implementations, advanced optimization methodologies, and rigorous analysis of performance and quality metrics. The incumbent will lead a hands-on-keyboard team, safeguarding Citi’s brand while driving significant business outcomes, managing and mentoring programmatic professionals, and ensuring robust governance and operational excellence. Reporting into the Head of Media Transformation and AdTech, this role is essential in influencing both Citi’s internal approach and the broader industry ecosystem through best-in-class strategic technology partnerships, positioning Citi at the forefront of a privacy-first, opt-in advertising experience. Responsibilities: Strategic Leadership & Team Management: Lead, mentor, and develop a high-performing in-house team of programmatic media analysts and coordinators. Oversee day-to-day operations, foster a culture of continuous learning, ensure high performance, and facilitate career growth for team members. Experience building and scaling an in-house programmatic media team is a significant plus. Advanced Platform Strategy & Execution: Define and lead Citi’s future-proof platform capabilities strategy, identifying, evaluating, and implementing best-in-class solutions for media activation, sophisticated optimization, and robust measurement. Maintain expert-level, hands-on proficiency in leading programmatic buying platforms, including non-negotiable expertise in DV360, to guide advanced campaign architecture, intricate bid strategies, and complex opti

The Programmatic Campaign Analyst is a skilled and diligent individual contributor responsible for the execution, optimization, and reporting of Citi's programmatic media investments within an in-house programmatic media team. This role requires 2-5 years of progressive experience, demonstrating strong hands-on proficiency in media activation platforms, coupled with analytical skills to support optimization efforts and assist in the analysis of performance and quality metrics. The incumbent will focus on day-to-day campaign management, safeguarding Citi’s brand while contributing to business outcomes, and supporting the Senior Programmatic Campaign Manager in ensuring operational excellence. Reporting into the Group Manager, Lead Programmatic Media Strategist, this role is essential in executing against Citi’s internal approach and contributing to the effective use of strategic technology partnerships. Key Responsibilities: Programmatic Campaign Execution & Optimization: Execute and optimize programmatic media campaigns across various platforms, ensuring adherence to strategic objectives. Maintain strong hands-on proficiency in leading programmatic buying platforms, including DV360, to implement campaign architecture, bid strategies, and optimization techniques. Performance Monitoring & Reporting: Monitor campaign performance daily, identify trends, and assist in the analysis of programmatic metrics, including basic supply path optimization and media quality indicators. Generate regular performance reports and provide initial insights and recommendations. Platform & Tool Utilization: Utilize various AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting. Assist in the evaluation of new media solutions and features. Vendor Communication Support: Support the Senior Programmatic Campaign Manager in day-to-day communication with core programmatic vendors and technolog