Programmatic Campaign Analyst Jobs

The Programmatic Campaign Analyst is a skilled and diligent individual contributor responsible for the execution, optimization, and reporting of Citi's programmatic media investments within an in-house programmatic media team. This role requires 2-5 years of progressive experience, demonstrating strong hands-on proficiency in media activation platforms, coupled with analytical skills to support optimization efforts and assist in the analysis of performance and quality metrics. The incumbent will focus on day-to-day campaign management, safeguarding Citi’s brand while contributing to business outcomes, and supporting the Senior Programmatic Campaign Manager in ensuring operational excellence. Reporting into the Group Manager, Lead Programmatic Media Strategist, this role is essential in executing against Citi’s internal approach and contributing to the effective use of strategic technology partnerships. Key Responsibilities: Programmatic Campaign Execution & Optimization: Execute and optimize programmatic media campaigns across various platforms, ensuring adherence to strategic objectives. Maintain strong hands-on proficiency in leading programmatic buying platforms, including DV360, to implement campaign architecture, bid strategies, and optimization techniques. Performance Monitoring & Reporting: Monitor campaign performance daily, identify trends, and assist in the analysis of programmatic metrics, including basic supply path optimization and media quality indicators. Generate regular performance reports and provide initial insights and recommendations. Platform & Tool Utilization: Utilize various AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting. Assist in the evaluation of new media solutions and features. Vendor Communication Support: Support the Senior Programmatic Campaign Manager in day-to-day communication with core programmatic vendors and technolog

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across web, mobile apps, streaming, and linear television, while also maintaining a strong global presence in India with offices in Bangalore and Chennai that support technology, product, and business operations initiatives. Together, we are building a sustainable future for local news. Position Overview TEGNA is looking for a Senior Data Analyst is seeking a skilled and forward-thinking CloudEngineer to join our growing technology team. We are a demand-side platform (DSP) helping advertisers and agencies programmatically reach their target audiences at scale. We are looking for a Senior Data Analyst to drive insights across advertiser performance, audience quality, and supply-side partnerships — going beyond surface-level reporting to uncover the stories that data tells. In this role, you will work at the intersection of data, engineering, and data science — collaborating closely with our engineering team to maintain data integrity and with our ML team to translate model outputs into business intelligence. You will analyse how audiences behave across our platform, evaluate the quality and efficiency of inventory sources, develop forecasts that help advertisers and internal teams plan with confidence, and surface actionable intelligence that helps our advertisers deliver better outcomes while growing the overall business. What You’ll Do • Analyse audience behaviour and segment performance to help advertisers improve targeting efficiency, reach, and campaign ROI across programmatic channels. • Evaluate supply-side inventory quality — assessing publisher segments, bid stream data, win rates, and CPM trends — to inform smarter buying decisions and supply curation strategi

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Analyst, Media Planning Overview The US Media Analyst assists with the development, execution, and measurement of integrated media campaigns across key business priorities, product launches, and audience segments. Reporting to the US Media Director, this role partners cross-functionally with Marketing, Finance, Product, Research, and Agency teams to ensure campaigns are delivered with operational excellence. The Analyst works closely with the media agency to oversee campaign setup, execution, optimization, and reporting, helping drive effective and efficient media investments. This is an exciting opportunity for a media professional looking to expand their executional expertise while contributing to the growth of a high-profile brand and business in a fast-paced, collaborative environment. Role: Campaign Management • Support U.S. media team in planning and execution of integrated media campaigns across digital, social, video, search, programmatic, CTV and emerging channels. • Track campaign launches and ensure flawless execution. • Assist with planning deliverables, including audience sizing, channel mix, partner consideration set, budget allocation, timelines, and approvals across internal and external partners. • Work closely with the cross-functional marketing and product team

The Programmatic Media Group Manager is a highly experienced and influential leader responsible for shaping, executing, and optimizing Citi's programmatic media investments, specifically leading Citi’s programmatic media team. This pivotal role requires over 10 years of progressive experience, demonstrating expert-level, hands-on proficiency in leading media activation platforms, coupled with strategic oversight of technical implementations, advanced optimization methodologies, and rigorous analysis of performance and quality metrics. The incumbent will lead a hands-on-keyboard team, safeguarding Citi’s brand while driving significant business outcomes, managing and mentoring programmatic professionals, and ensuring robust governance and operational excellence. Reporting into the Head of Media Transformation and AdTech, this role is essential in influencing both Citi’s internal approach and the broader industry ecosystem through best-in-class strategic technology partnerships, positioning Citi at the forefront of a privacy-first, opt-in advertising experience. Responsibilities: Strategic Leadership & Team Management: Lead, mentor, and develop a high-performing in-house team of programmatic media analysts and coordinators. Oversee day-to-day operations, foster a culture of continuous learning, ensure high performance, and facilitate career growth for team members. Experience building and scaling an in-house programmatic media team is a significant plus. Advanced Platform Strategy & Execution: Define and lead Citi’s future-proof platform capabilities strategy, identifying, evaluating, and implementing best-in-class solutions for media activation, sophisticated optimization, and robust measurement. Maintain expert-level, hands-on proficiency in leading programmatic buying platforms, including non-negotiable expertise in DV360, to guide advanced campaign architecture, intricate bid strategies, and complex opti

DeepIntent is the leading healthcare marketing platform, purpose-built to help marketers plan, activate, and optimize data-driven campaigns with speed and precision. Trusted by the world’s top healthcare brands and their agencies, DeepIntent uniquely unites media, identity, and real-world clinical data to power privacy-safe, omnichannel marketing across every screen. Backed by patented technology and proven outcomes, DeepIntent’s platform delivers measurable audience quality and script lift at scale. Learn more at www.deepintent.com . What You’ll Do: DeepIntent is seeking an experienced Senior Client Success Manager to join our Client Success team. This role owns the day-to-day management and strategic growth of client relationships, partnering closely with Sales, Platform Operations, & Analytics and cross-functional teams from early planning through execution and expansion. As a Senior Client Success Manager, you will manage a book of business, lead client strategy and execution, and proactively identify opportunities to grow and deepen partnerships. You will play a critical role in driving revenue retention, upsell, and long-term client success. The Sr Client Success Manager should have a strong knowledge of the programmatic landscape and is a key contributor in the overall growth of the company. Key Responsibilities: Own end-to-end management of assigned managed service and/or self-service client accounts Serve as the primary point of contact for clients, leading day-to-day communication, optimizations, reporting, and recommendations Build strong, trusted client relationships grounded in a deep understanding of client goals, brand strategies, and performance metrics Own campaign performance, including pacing, optimization strategy, and delivery against client KPIs Deliver strategic insights and performance narratives through reporting, post-campaign analyses, and quarterly business reviews Identify and proactively drive upsell and growth opp

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Location- Noida / Bangalore / Mumbai Role Overview: Campaign Operations Specialist will be responsible for the end-to-end execution, monitoring, and optimization of digital advertising campaigns across programmatic platforms, with a strong focus on Google Display & Video 360 (DV360), OTT/CTV, Display, and Video advertising. This role sits at the intersection of ad operations, campaign performance, and client delivery, ensuring campaigns launch accurately, deliver efficiently, meet KPIs, and drive measurable business outcomes. Key Responsibilities: Campaign Setup & Execution ● Set up and launch advertiser campaigns on DV360 and programmatic platforms, including Display, Video, YouTube, and OTT/CTV inventory. ● Configure insertion orders, line items, targeting, budgets, bidding, creatives, frequency caps, and flighting based on client briefs and media plans. ● Manage audience, contextual, geo, device, inventory, and OTT/CTV audience targeting. ● Execute campaigns across OTT/video inventory and connected TV environments, ensuring appropriate targeting, creative formats, and delivery. ● Ensure accurate campaign tagging, tracking, Floodlight/conversion tracking, and attribution setup. ● Perform detailed pre-launch QA to ensure error-free campaign execution. Campaign Monitoring & Optimization ● Monitor live campaigns for delivery, pacing, CTR, CPM, CPC, CVR, CPA, viewability, reach, frequency, and video completion rates. ● Perform ongoing optimizations across bids, targeting, budgets, creatives, inventory, and frequency to improve campaign performance. ● Monitor OTT/video campaigns for completion rate, VTR, viewabili

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Role Overview:- The Campaign Operations Lead will own campaign delivery, performance optimization, and team excellence for managed service advertisers. This role demands high aptitude, strong analytical depth, and hands-on AdTech expertise, with the ability to connect platform mechanics, measurement, and business outcomes. You will lead a team that operates at the intersection of AdTech systems, data analysis, and advertiser execution. Key Responsibilities:- Team Leadership & Analytical Excellence ● Lead, mentor, and develop a team of Campaign Operations Specialists/Managers, setting a high bar for analytical rigor and AdTech understanding. ● Drive structured thinking, hypothesis-driven optimizations, and data-backed decision making. ● Upskill the team on platforms, measurement frameworks, and ecosystem best practices. Campaign Delivery & Performance Ownership ● Own end-to-end delivery across Paytm Ads inventory (Search, Display, Native, Post-Transaction, Video) and the Programmatic ecosystem ● Ensure zero-defect launches, accurate targeting, bidding, tracking, pacing, and reporting. ● Act as final escalation owner for complex delivery, measurement, or performance issues. Advanced Optimization & Insights ● Conduct deep-dive analysis on performance drivers across inventory, creatives, bids, audiences, and funnels. ● Apply advanced optimization frameworks to improve CTR, CVR, CPA, and ROAS. ● Translate learnings into repeatable playbooks and SOPs. AdTech, Measurement & Platform Collaboration ● Partner closely with Product and Tech teams to debug and improve auction mechanics, pacing logic, a

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft is building a centralized Pricing, Yield & Compensation function to bring rigor and visibility to how we price inventory, manage programmatic performance, and compensate our Ads and Lyft Business sellers. This is a high-visibility, cross-functional role sitting within the MBA StratOps function and touching Finance, Analytics, Sales, and Accounting daily. The Manager, Pricing, Yield & Sales Compensation will own three interconnected functions: setting and managing CPM floors, rate cards, and margin targets for our direct-sold advertising inventory; overseeing the performance and economics of our Audience Extension managed service; and partnering with Analytics and Accounting to design, calculate, and administer commissions and compensation for sellers across Lyft Ads and Lyft Business. This role requires an operator who is equally comfortable pulling margin reports, running a compensation calculation model, and holding a vendor accountable to a floor price. Responsibilities: Direct Inventory Pricing & Yield Management: Own the Lyft Ads rate card strategy across all direct-sold formats (display, in-app, sponsored placements) and enforce pricing discipline through the order management system, Boostr. Set and manage CPM floors and pricing tiers, and partner with Sales and Ad Ops to evaluate custom deal structures and non-standard pricing requests against margin thresholds. Monitor sellthrough, utilization, and margin by product line, and surface risks and opportunities in weekly and monthly yield reviews. Managed Service Performance Oversight: Serve as the internal owner of our vendor led Audience Extension managed service performance, holding the vendor accountable to agreed CPM targets, margin commitments, and delivery standards. Conduct regular performance reviews of Vendor campaigns,

About Us: Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services. A pioneer of the mobile QR payments revolution, Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology-led financial inclusion. Paytm Money is the wealth-tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly. Owned by One97 Communications, founded by Vijay Shekhar Sharma, the company is headquartered in Noida and backed by leading global investors. Role Overview: We are looking for an experienced Performance Marketing leader to drive scalable and efficient user growth for Paytm Money within the Paytm ecosystem. This role will own the end-to-end paid growth charter across mutual funds, equities, derivatives and MTF with a strong focus on acquisition efficiency, funnel optimization, and ROI-driven scaling. Sitting at the intersection of marketing, analytics, and product, this role will play a critical part in accelerating new user acquisition, improving activation rates, and maximizing lifetime value across investment products. Key Responsibilities: 1. Performance Marketing Strategy & Ownership: * Own and drive the performance marketing strategy across channels (Google, Meta,, programmatic, OEMs). * Manage large-scale acquisition budgets with a strong focus on ROI, CAC, and payback periods. * Scale user acquisition across mutual funds, equities, and derivatives segments. 2. User Acquisition & Funnel Optimization: * Build and optimize full-funnel campaigns—from awareness to conversion (app installs, KYC completion, first trade/investment). * Improve conversion rates across onboarding journeys (demat account opening, SIP setup, trading activation). * Continuously refine targeting, creatives, and landing experiences. 3. Data-Led Growth & Experimentation * Leverage analytics frameworks (A/B testing, attribution modeling, cohort analysis) to drive decision-

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . Pinterest is on a mission to improve the comprehensiveness and shoppability of ads on our platform. We’re accomplishing this by expanding our advertising demand sources through partnerships with third-party ad platforms and working closely with Agencies and media companies who manage performance marketing budgets. As a member of the Programmatic Technical Operations team, you will drive the success of Pinterest’s programmatic ad products by serving as the primary client contact for deal creation, campaign setup, and launches. You’ll troubleshoot technical issues, optimize campaigns for performance, and collaborate closely with cross functional teams to elevate client outcomes and enhance internal processes. What you'll do: Act as a key point of contact for clients, supporting programmatic deal creation, campaign setup, and ensuring smooth campai

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . Pinterest is on a mission to improve the comprehensiveness and shoppability of ads on our platform. We’re accomplishing this by expanding our advertising demand sources through partnerships with third-party ad platforms and working closely with Agencies and media companies who manage performance marketing budgets. As a member of the Programmatic Technical Operations team, you will drive the success of Pinterest’s programmatic ad products by serving as the primary client contact for deal creation, campaign setup, and launches. You’ll troubleshoot technical issues, optimize campaigns for performance, and collaborate closely with cross functional teams to elevate client outcomes and enhance internal processes. What you'll do: Act as a key point of contact for clients, supporting programmatic deal creation, campaign setup, and ensuring smooth campai

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . As a member of the Programmatic Sales & Operations team, you will play a pivotal role in driving Pinterest’s advertising growth and revenue through a full-funnel sales strategy. As the primary partner to clients, you’ll drive deal creation, oversee campaign setup, and ensure seamless launches. Leveraging data-driven strategies, you will proactively optimize performance, uncover growth opportunities, and deliver exceptional results that maximize client value and business impact. Through close collaboration with cross-functional teams, you’ll help shape solutions that maximize business impact, streamline workflows, and deliver measurable results for advertisers at every stage of the funnel. What you'll do: Develop and execute full-funnel, programmatic sales strategies for top-tier clients, driving measurable business results across awareness,

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . Pinterest is on a mission to improve the comprehensiveness and shoppability of ads on our platform. We’re accomplishing this by expanding our advertising demand sources through partnerships with third-party ad platforms and working closely with Agencies and media companies who manage performance marketing budgets. As the founding member of the EMEA Programmatic Sales & Operations team, you will play a pivotal role in driving Pinterest’s advertising growth and revenue through a full-funnel sales strategy. As the primary partner to clients, you’ll drive deal creation, oversee campaign setup, and ensure seamless launches. Leveraging data-driven strategies, you will proactively optimize performance, uncover growth opportunities, and deliver exceptional results that maximize client value and business impact. Through close collaboration wit

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . Pinterest is on a mission to improve the comprehensiveness and shopability of ads on our platform. We’re accomplishing this by expanding our advertising demand sources through partnerships with third-party ad platforms and working closely with Agencies and media companies who manage performance marketing budgets. As the founding member of the EMEA Programmatic Technical Operations team, you will drive the success of Pinterest’s programmatic ad products by serving as the primary client contact for deal creation, campaign setup, and launches. You’ll troubleshoot technical issues, optimize campaigns for performance, and collaborate closely with cross functional teams to elevate client outcomes and enhance internal processes. What you'll do: Act as a key point of contact for clients, supporting programmatic deal creation, campaign setup, and ensurin

Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level. Join us and be part of the play! About the Role We’re looking for a User Acquisition Manager to support the growth of Two Dots, Dragon City & Monster Legends through hands-on campaign management, testing, and performance optimization. This role focuses on day-to-day execution, data-driven decision making, and close collaboration with cross-functional teams to drive efficient user growth. This is an ideal opportunity for someone with ~3 years of experience in mobile UA who is ready to take ownership of live campaigns, improve performance, and grow their career within a leading gaming studio. What You'll Do: Manage daily UA operations across key channels (social, SDK networks, programmatic). Execute campaigns end-to-end: setup, optimization, budgeting, and reporting. Run structured tests (creatives, audiences, channels) to improve CPI, ROAS,