Sem in Saudi Arabia

Who Are We HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools. HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations. Founded in 2017, HALA is currently licensed by the Saudi Arabian Central Bank. At HALA, Digital Marketing Manager lead HALA’s digital marketing and performance acquisition activities to drive customer and merchant growth across payment products and services. The role owns digital channel strategy, campaign performance, acquisition funnels, and budget optimization to maximize conversion, ROI, and sustainable growth. Responsibilities: Develop and lead the digital marketing and paid acquisition strategy across SEM, paid social, display, and other relevant channels. Own digital acquisition performance across the funnel, from awareness and lead generation through conversion and activation. Manage digital marketing budgets and optimize channel allocation based on CAC, conversion, ROI, and business performance. Lead campaign planning, audience targeting, retargeting, and A/B testing to continuously improve performance. Oversee landing-page and conversion-funnel optimization in collaboration with Product, Creative, and Technology teams. Establish and monitor digital marketing KPIs, attribution, dashboards, and performance reporting. Partner with Product, Sales, Data, Creative, Marketing Operations, and Compliance to support product launches and growth initiatives. Identify new digital channels, technologies, and growth opportunities relevant to HALA’s customer and merchant segments. Ensure digital campaigns comply with HALA’s brand standards, internal policies, and applic

Who Are We HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools. HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations. Founded in 2017, HALA is currently licensed by the Saudi Arabian Central Bank. Job Summary Responsible for managing and enhancing the transaction monitoring framework to ensure timely detection, investigation, and escalation of suspicious activities in line with SAMA regulations and internal AML policies. The role oversees monitoring controls, alert management, quality assurance, and team performance to mitigate money laundering and terrorist financing risks JOB-SPECIFIC Responsibilities: Own and operate the AML/CTF monitoring function end to end, including customer acceptance, KYC, CDD, EDD, transaction monitoring, investigations, escalation, and ongoing risk management. Review customer onboarding and periodic KYC updates and obtain the required approvals for high-risk customers, PEPs, complex ownership structures, UBOs, and source of funds/source of wealth assessments, with clear documentation and audit-ready records. Design, maintain, review, test, and enhance transaction monitoring scenarios, rules, thresholds, and logic to ensure effective detection of money laundering and terrorist financing risks and continuous improvement of monitoring quality. Oversee alert handling and investigations lifecycle, ensuring timely review, sound analysis, proper documentation, and structured escalation of suspicious cases to the AML/CTF reporting function for submission to the FIU. Review and update customer risk ratings (low, medium, high) based on relevant internal and exte