Jobs in United Kingdom

B2b Marketing Lead in London

18 active opportunities · Updated October 2026

Explore current b2b marketing lead jobs in London. Filter by work mode, employment type, experience, department, date posted and distance.

L
📍 London, England, United Kingdom· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About the Job: We're looking for a Senior EMEA Marketing Manager to lead marketing in the region, in close collaboration with Sales, with field activities and events as the core part of the role. This is a senior, individual-contributor position for someone who knows how great regional B2B marketing programs are built — from tactics through hands-on execution — and who's looking to shape and build the approach rather than run a standard playbook. You'll join a growing international marketing team in an essential role for the team and business, reporting to the International Marketing Director. You'll take full ownership of the EMEA field calendar and act as the region's on the ground presence, with the scope to also contribute to broader regional marketing campaigns. In this role, you'll get to innovate and design impactful, memorable experiences that drive real results. Responsibilities: Own the EMEA field calendar end-to-end — from tactics and planning through execution and post-event follow-through, across owned events, third-party conferences, sponsorships, executive roundtables, and partner co-marketing events etc. Lead regional sponsorship approach and vendor management — negotiate sponsorship packages and deliverables, coordinate on assets and work with agencies, partners and vendors. Design differentiated, memorable experiences — go beyond the standard execution model to create formats that genuinely engage audiences and build awareness around the brand. Partner closely with EMEA Sales — work hand-in-hand with Sales and SDR teams on field activities, on-site engagement, and structured post-event follow-up. Act as a confident, credible voice with internal stakeholders to represent Marketing. Own reporting and ROI — track leads, pipeline capture, and spend against your Marketing activities and campaigns, and report results back to leadership. Operate independently — take action and define approach, budget requests, format, and vendors in line with Sales

GitAIGoDevOps
V
📍 London, UK, United Kingdom· Full-time· Remote
✓ High-confidence listingCompany trend -88.2%
Quick readStrong listing-quality and freshness signals

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. As a product marketer at Vanta, you’ll help bring this vision to life by defining the new category of trust management, shaping Vanta’s positioning and differentiators externally, and influencing our product and business roadmap. We sit at the intersection of Marketing & Demand Generation, Sales, Product, and Customer Success and revel in connecting all of these teams to drive the business forward. Research, analysis, curiosity, storytelling, and project management are just a few of the attributes of our team – in addition to being open, empathetic, and genuinely nice people. As the EMEA Product Marketing lead, you will be responsible for bringing Vanta’s story to the EMEA audience to help us drive sustainable growth in the market. You’ll craft compelling messaging that’s tailored to the region, based on insights from buyer and market research. You’ll lead product launches to help amplify Vanta’s presence in the region, and partner closely with our product management team to identify growth opportunities for us to continue building our product. Finally, you’ll partner closely with our GTM organisation to expand Vanta’s footprint and accelerate our growth. What you’ll do as a Product Marketing Lead at Vanta: Define and manage go-to-market (GTM) strategy for Vanta’s business in EMEA tailored to the unique opportunities across the EMEA region Develop tailored messaging and positioning for EMEA based on market research and customer insights Partner with our EMEA growth team on the development and execution of targeted marketing campaigns, including tailored messaging and content that effectively engage local audiences and drive

RestAIGoRust
DC
📍 London, England, United Kingdom· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Position Overview: The Director, Product Marketing will own the end-to-end go-to-market strategy for Diligent Boards , driving positioning, messaging, product launches, market intelligence, sales enablement, pricing and packaging, and customer adoption across key segments and regions. We are looking for a strategic B2B SaaS product marketer with strong technical aptitude who can translate complex technology into compelling customer value. The ideal candidate has experience in a SAAS technology company. Exposure to product-led growth (PLG) is highly valuable. You will partner closely with Product, Engineering, AI/Data, Sales, Marketing, Customer Success, Enablement, Finance, and senior leadership to identify market opportunities, influence product strategy, and bring differentiated technology solutions to market. This is a high-impact role requiring someone who can move seamlessly between technical product detail, customer insights, commercial strategy, and compelling storytelling . Key Responsibilities: Go-to-Market & Product Strategy Own end-to-end GTM strategies for Diligent Boards across key customer segments and regions. Develop differentiated positioning, messaging, value propositions, and launch strategies based on customer, market, and competitive insights. Partner with Product and Engineering to understand product roadmaps, technical capabilities, integrations, data, AI functionality, and translate these into compelling customer benefits. Identify opportunities to improve product-market fit, adoption, expansion, and revenue growth. AI & Technical Product Marketing Develop GTM strategies for AI-powered products and capabilities , translating AI/GenAI functionality into clear business value and differentiated market positioning. Build sufficient technical depth to

AWSGitAIGo
DC
📍 London, England, United Kingdom· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Position Overview: We are seeking a strategic, data-driven leader with a deep understanding of sales processes, marketing strategies, and customer success to join the GTM Operations team. The Manager of GTM Operations (EMEA/APAC) is a critical, strategic partner to the VP of Sales in EMEA and APAC. You will foster collaboration and alignment among the entire commercial organization including Sales, Customer Success, Marketing, and Partnerships. The ideal candidate will have a proven track record of building scalable processes and leveraging AI to drive sustained revenue growth. Strong analytical and strategic planning capabilities are essential. Key Responsibilities: Commercial Strategy and Growth Partner with the Sales and Finance to develop and operationalize a commercial growth strategy, ensuring alignment between pipeline and bookings targets, capacity, headcount and budgets Translate complex data into actionable recommendations for Commercial leaders Develop and maintain segmentation models and sales coverage strategies that align to growth objectives, drive focus, and optimize rep productivity Forecasting & Pipeline Management Drive and evolve the sales forecasting framework, implementing a disciplined, data-driven forecast cadence across all theatres and segments Utilize Salesforce, GTM tools and data sets (snowflake) to drive predictability, pipeline conversion, stage hygiene, and deal inspection processes. Leverage AI and machine learning capabilities within the existing data stack (e.g., Snowflake, Salesforce) to enhance forecast accuracy, surface pipeline risk earlier, and automate routine reporting Deliver consistent r

AWSGitMachine LearningAI
L
📍 London, England, United Kingdom· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About the Job: LaunchDarkly is looking for a VP, EMEA Sales to lead and scale our regional sales organization as we enter a period of high growth and expand across a growing portfolio of products. Reporting to the Chief Revenue Officer, this leader will own new business and expansion revenue across EMEA. This is a high-impact leadership role for a builder and operator who can turn regional insight into a focused go-to-market strategy, build a repeatable pipeline engine, and create the operating discipline needed for predictable growth. The VP will lead a multi-level sales organization and partner closely with Marketing, SDR/BDR, Solutions Engineering, Customer Success, Partnerships, Enablement, and Revenue Operations. This is an exciting opportunity to help shape the next phase of LaunchDarkly’s growth by bringing our AI Runtime Control capabilities to more customers across EMEA, helping organizations build, deploy, and manage AI-powered applications with greater control and confidence. Responsibilities: Own new business and expansion revenue across EMEA. Set regional go-to-market strategy across segmentation, territories, coverage, capacity, hiring, and resources. Build repeatable pipeline across outbound, inbound, account-based, and partner channels. Establish operating rhythms for pipeline inspection, forecasting, deal progression, performance, and business reviews. Deliver accurate forecasts and visibility into pipeline, deal health, productivity, risks, and opportunities. Lead and develop Sales Directors, Managers, and Account Executives while building a strong management bench. Drive consistent sales methodology, account planning, qualification, and pipeline hygiene. Engage in strategic deals through executive relationships, value selling, negotiation, and deal strategy. Scale land-and-expand across new logo, adoption, cross-sell, and expansion motions. Partner with Solutions Engineering and Customer Success to improve deal quality, adoption, reten

GitAIGoDevOps
DC
📍 London, England, United Kingdom· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Reporting to the VP, Product for Diligent Market Intelligence, you will lead the strategy, roadmap and evolution of Stewardship Intelligence—one of DMI’s core data products. Stewardship Intelligence provides meeting , executive compensation, corporate governance and proxy-voting intelligence to institutional asset managers, stewardship and governance professionals, compensation advisers and consultants, and corporate issuers . You will lead both Product Management and Research. This is a domain-led role: substantial experience in stewardship, proxy voting, corporate governance, executive compensation, investor relations or a closely related capital- markets domain is required . You will translate customer and market needs into clear product priorities, improve how research is performed at scale, and ensure that Stewardship Intelligence remains trusted, timely and valuable to its users. Here’s a breakdown of what you’ll do Own and continuously refine the product vision, strategy, roadmap and prioritisation for the Stewardship Intelligence portfolio, covering meeting , executive compensation, corporate governance and proxy-voting intelligence. Lead, develop and organise the Product Management and Research teams, establishing clear priorities, effective ways of working (with an emphasis on AI integration where possible), strong collaboration and a culture of accountability and continuous improvement. Be responsible for improving dataset coverage, methodology , quality, traceability and timeliness, using appropriate process redesign, automation and AI-enabled approaches without compromising accuracy or trust. Partner closely with Engineering and UX to define, build and launch high-quality product experiences and Data-as-a-Service capabilities that make

AWSGitMachine LearningAI
DC
📍 London, England, United Kingdom· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

You will own the roadmap for a core part of Diligent’s governance, risk and compliance SaaS platform, shaping how senior leaders and boards collaborate, communicate and make decisions in a secure, modern way. You’ll turn customer problems and market insights into simple, impactful product experiences, and work closely with engineering, design, and go ‑ to ‑ market teams to bring them to life. In this Senior Product Manager role, you’ll spend your time deeply understanding customer needs, prioritising what truly moves the needle, and defining clear success metrics for everything you ship. You’ll lead a cross ‑ functional squad, manage the product backlog, and launch features that drive engagement, adoption and measurable outcomes for our customers across the Diligent Platform. Here’s a breakdown of what you’ll do (not all of it, just the important stuff) Own and continuously refine the product roadmap for your area, using customer insight, data and market trends to prioritise what to build next. Define and drive product strategy that aligns with Diligent’s vision for modern governance, connecting your roadmap to clear business and customer outcomes. Act as the voice of the customer: run discovery, validate problems and solutions, and translate insights into clear user stories and product requirements. Lead an agile, cross ‑ functional team (engineering, UX, product marketing, sales, customer success) to design, build and launch high ‑ quality SaaS features. Set goals, KPIs and success metrics for your product, track performance and user engagement, and iterate based on what the data and customers tell you. Tackle complex product and execution challenges by breaking down ambiguous problems, navigating trade ‑ offs, and making clear, data ‑ informed decisions. These are the essentials you’

AWSGitAgileAI
H
📍 London, England, United Kingdom· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

We’re looking for an Account Intelligence & Outbound Specialist to help us create meaningful outbound engagement and pipeline opportunities across priority global strategic accounts. You’ll use Talkwalker insights, market signals, account research and hands-on outbound to build commercially relevant, account specific-outbound that creates movement in the accounts that matter most by identifying the right people, moments and messages to activate complex enterprise accounts working alongside two Global Strategic Account Managers. You will be reporting to the Director, Outbound Strategy. Please note that the role may include 10% of travel to events; other Hootsuite offices, etc. WHAT YOU’LL DO: Conduct deep research across priority global strategic accounts to understand their business context, market environment, brand activity, audience sentiment, competitive landscape and relevant commercial signals. Leverage Talkwalker insights, social listening, news, campaign activity, reputation signals and account history to identify timely and relevant reasons to engage prospective customers. Identify and map complex buying groups, decision-makers, influencers and stakeholders across global strategic accounts, including marketing, communications, social media, insights, customer care, digital, analytics, procurement, legal, security, Data Privacy, regional teams and executive leadership. Design and execute insight-led, account-specific outbound strategies across email, phone, LinkedIn and other relevant channels, using commercial relevance rather than generic product messaging. Develop high-value account intelligence assets including signal summaries, one-page account memos, Talkwalker insight snapshots, competitor views, pre-mortems, executive questions and buying-group maps to support strategic account activation. Act as a strategic partner to Global Strategic & Principal Account Executives by jointly prioritizing accounts, align on account strategy, and deter

GitRestAgileAI
G
📍 London, England, United Kingdom· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Overview: Guidepoint Insights is an events-based primary research platform that helps our clients leverage the Guidepoint expert network and deepen their understanding of the most pressing topics affecting public and private companies across the globe. We host timely , high-quality moderated events daily to help clients navigate complex topics, reduce research times, bring focus to what matters, and make better business decisions. Play a vital role in Guidepoint’s success. Guidepoint is seeking an entrepreneurial and outgoing individual to spearhead coverage of our transcript library product for our Institutional client base. As the primary liaison for our clients, you will play a pivotal role in driving engagement and revenue growth within the rapidly expanding Insights product line. Leveraging your exceptional CRM skills and keen attention to detail, you will collaborate cross-functionally to maximize usage of our offering among current clients and trial accounts. This highly visible position will involve working closely with the Insights group heads to develop strategic plans for enhancing client engagement and retention. This is a hybrid role located in London. What You'll Do: Serve as the primary advocate for the Insights product with institutional clients and foster three-dimensional relationships with key stakeholders Develop personalized engagement plans for each client depending on investment strategy, companies of interest and sector coverage to effectively market Insights content Monitor and drive client engagement through direct outreach efforts: direct emails, product demonstrations, virtual and onsite meetings Collaborate with sales team to ensure timely renewals, drive upsell opportunities and increase trial conversion Acquire valuable feedback and insights from clients to inform product development, marketing strategies, and sales efforts What You Have: Bachelors or masters degree from an accred

RestAIGoExcel
DC
📍 London, England, United Kingdom· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Here’s a summary of the role: If you’re a product manager who thrives on turning ambiguity into clarity and wants to shape how organisations handle ethics and compliance in this new AI-enabled era , this role puts you right in the middle of it. You’ll own a whistleblowing and case management platform used by major enterprises, working closely with engineering teams in London and Bangalore to create and ship features that differentiate our product from the competition – from employee reporting tools to AI-powered investigation workflows. This is a fast-moving environment where you’ll need to be comfortable with complexity, technically curious, and confident communicating across every level of the business. It’s a one-year fixed term contract covering maternity leave, with a realistic possibility of extension or permanence for the right person. Here’s a breakdown of what you’ll do (not all of it, just the important stuff): Own the product roadmap for a whistleblowing and case management platform (Vault/Speak Up), working with one other product manager and a team of 6–12 engineers to define, prioritise, and ship features Work with engineering daily to translate business requirements into well-scoped, deliverable work – managing trade-offs between speed and scope coverage in a fast-moving environment Collaborate across a portfolio of Ethics & Compliance products including policy management, compliance training, and conflicts of interest – ensuring your product connects into a broader vision Engage with product marketing, senior stakeholders, and commercial teams to communicate what you’re building, why it matters, and what’s coming next Conceptualise and shape AI-powered product features – you won’t just be managing a backlog, you’ll be acti

AWSGitRestAI
FB
📍 London, England, United Kingdom· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Location : Come and join us in London! Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive. One of our core goals for 2026 is the complete digitalization of the European taxi market. We work with taxi companies to provide them with our advanced dispatch and fleet management software completely free of charge. This enables them to significantly reduce operating costs, successfully differentiate themselves from major ride-hailing providers, and manage a profitable, sustainable business. To support this, we are looking for a Sales Manager who will become the face of this initiative. We look forward to your application and can't wait to have you on board for this journey! YOUR DAILY ADVENTURES WILL INCLUDE: Prospect, engage, travel and pitch our Dispatch tool to SME taxi companies in the UK. You are the driving force behind converting traditional vehicle fleets into modern, connected Freenow by Lyft partners. Guide entrepreneurs, fleet owners, and senior dispatchers through the fear of operational change. Act as the voice of our partners. You will gather on-the-ground feedback about our software and collaborate directly with our Product and Strategy teams to help "co-build" the ultimate solution. TO BE SUCCESSFUL IN THIS ROLE: 3-5 years of professional experience in areas such as B2B business development, sales, or account management. Experience in mobility, logistics, or selling SaaS solutions to SMEs is especially valued. Proven track record of managing a B2B pipeline and handling objections. You understand that even when a product is free, you still have to expertly "sell" the time, effort, and operational shift required to adopt it. Strong communication skills with the ability to build trust and long-term relationships. The ability to deeply understand a partner's business operations at a process level. You are skilled at guiding new partners step by step through the change process and ensuring they smoothly a

GitAIGoRust
FB
📍 London, England, United Kingdom· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Location : Come and join us in London! Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive. One of our core goals for 2026 is the complete digitalization of the European taxi market. We work with taxi companies to provide them with our advanced dispatch and fleet management software completely free of charge. This enables them to significantly reduce operating costs, successfully differentiate themselves from major ride-hailing providers, and manage a profitable, sustainable business. To support this, we are looking for a Sales Manager who will become the face of this initiative. We look forward to your application and can't wait to have you on board for this journey! YOUR DAILY ADVENTURES WILL INCLUDE: Prospect, engage, travel and pitch our Dispatch tool to SME taxi companies in the UK. You are the driving force behind converting traditional vehicle fleets into modern, connected Freenow by Lyft partners. Guide entrepreneurs, fleet owners, and senior dispatchers through the fear of operational change. Act as the voice of our partners. You will gather on-the-ground feedback about our software and collaborate directly with our Product and Strategy teams to help "co-build" the ultimate solution. TO BE SUCCESSFUL IN THIS ROLE: 3-5 years of professional experience in areas such as B2B business development, sales, or account management. Experience in mobility, logistics, or selling SaaS solutions to SMEs is especially valued. Proven track record of managing a B2B pipeline and handling objections. You understand that even when a product is free, you still have to expertly "sell" the time, effort, and operational shift required to adopt it. Strong communication skills with the ability to build trust and long-term relationships. The ability to deeply understand a partner's business operations at a process level. You are skilled at guiding new partners step by step through the change process and ensuring they smoothly a

GitAIGoRust
S
📍 London, United Kingdom· Full-time· Remote
✓ High-confidence listingCompany trend -97.1%
Quick readStrong listing-quality and freshness signals

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. We are hiring a Senior Solution Engineer dedicated to one of Snowflake's most strategically important healthcare customers. This is a named-account role: your entire focus will be a single global healthcare organisation, whether a payer, provider, life sciences company, or health technology platform. You will own the full technical relationship, drive use case expansion across the organisation's clinical, operational, and research functions, and act as the go-to trusted advisor to CTO, CDO, and engineering leadership within the account. This is a senior-level, high visibility role with global scope and direct exposure to Snowflake's leadership. AS A SENIOR SOLUTION ENGINEER AT SNOWFLAKE, YOU WILL : Own the end-to-end technical relationship for a single strategic Global Account in healthcare, from discovery and technical qualification through proof of concept, technical close, and ongoing expansion Build and deliver compelling demonstrations, solution architectures, and executive presentations that connect Snowflake's platform capabilities to the account's clinical, operational, and research data priorities Design and lead proof of concept engagements covering healthcare use cases including clinical data interoperability, population health analytics, claims and payer data pr

PythonSQLAIGo
DC
📍 London, England, United Kingdom· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Here's a summary of the role Data is only powerful when everyone agrees what it means. This is your chance to build a world class product behavioural data system and process from the ground up. We're rebuilding the internal product our teams use to measure product success and end-user value across all our 24+ products in four business units. You'll design the single source of truth: the metric definitions, the telemetry standards, the data contract engineering instruments against, the change governance processes and tooling, and the models that turn behaviour into portfolio insight. You'll educate and support the teams using this internal behavioural data product to set expectations and and plot a rational roadmap for the maturing of this product, helping our user to use the data honestly and wisely. Usage tells you what happened, not why, or whether it mattered. We want someone who sets quantitative behaviour against qualitative evidence and treats the disagreement as the interesting part. AWS/Snowflake is our spine; capture and BI are open decisions you'll help make. Your models feed the business reviews our executive team, CTO and investors use to run the portfolio, and engineering is committed to instrument against your contract. Here's what your first twelve months should look like First 90 days. Learn the estate, meet the engineers who instrument it, and agree the measurement model for one product end to end — with a defensible adoption number and the qualitative read on what it means. Three to six months. Data contract published, instrumentation spec landed with engineering, first business unit building against it. Definitions, naming and versioned change control governed. Six to twelve months. Rolling out across the remaining business units through the BU-aligned analysts, portfolio reporting running on your numbers. Here's a breakdown of what you'll do (not all

SQLAWSGitRest
V
📍 London, UK, United Kingdom· Full-time· Remote
✓ Quality checkedCompany trend -88.2%

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. As a Solutions Engineer, you'll serve as a trusted technical voice, guiding customers toward clarity, feasibility, and alignment on the end-to-end solution. Because Vanta is the platform our customers rely on to build and run their GRC programmes, this is a natural next step for GRC professionals, programme managers, auditors, and compliance practitioners who want to apply their domain expertise in a strategic, customer-facing pre-sales role. You’ll be an integral part of the Sales team, working to ensure technical fit and create innovative solutions for our customers. Your attention to detail, focused on customer needs, will ultimately improve retention and overall success. This role will be based from our London office or Dublin office with an office-centric hybrid schedule. The standard in-office days are Tuesday, Wednesday, and Thursday. GRC practitioners are especially encouraged to apply—whether you've managed GRC programmes in-house, audited them as an internal or external auditor, or helped customers meet their GRC programme needs at a GRC vendor, you'll bring exactly the customer empathy and domain fluency this role thrives on. What you’ll do as a Solutions Engineer at Vanta: Serve as a strategic sales partner, owning the technical relationship with prospects and customers. Strategic Discovery and Deal Qualification: Partner with Account Executives to uncover technical, operational, and business pain points, validating use cases and aligning solutions to measurable customer impact and urgency. Secure the Solution Win and Alignment: Validate technical feasibility, drive clarity on success criteria, and guide stakeholder

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