Digital Pm Analyst in Irving Texas United States

Citibank is seeking a detail-oriented and driven Marketing Analyst to support the Digital Acquisition USCC product team. This role is focused on helping the SEO Product Owner and Card Product Owners by supporting updates to pre-login marketing pages . You will be responsible for executing features, analyzing SEO performance, and providing data-driven insights to enhance our online visibility and drive customer acquisition. This is an excellent opportunity for an analyst passionate about digital marketing and data. You will work closely with product owners, marketing managers, and content teams to ensure our digital storefront is optimized and effective. Key Responsibilities Product Backlog Support: Assist Product Owners by providing data, analysis, and insights to help groom and prioritize the product backlog for pre-login marketing pages. Marketing Page Support: Directly support the SEO Product Owner and Card Product Owners by assisting with the execution of updates to pre-login marketing pages. User Story Contribution: Help define and enrich user stories by providing data-driven acceptance criteria and success metrics related to SEO and marketing pages. SEO Analysis & Reporting: Monitor, analyze, and report on key SEO performance indicators for both branded and partner card products, including organic traffic, keyword rankings, click-through rates (CTR), and conversions. Qualifications: Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field. 2+ years of experience in a marketing analyst, SEO, or digital marketing role. Strong understanding of SEO principles and best practices. Experience with SEO and analytics tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz). Proficient in data analysis and reporting, with strong skills in Excel or

Citi is looking for a Commercial Credit Officer to take ownership of credit underwriting and portfolio management within its rapidly growing US Commercial Bank, serving mid-to-large companies with revenues from $100 million to $3 billion. In this role, you will sit at the center of the lending process — assessing credit risk, structuring financing solutions, and partnering directly with relationship bankers and independent risk teams to deliver best-in-class outcomes for clients. Your decisions will directly shape the credit quality and performance of a significant commercial lending portfolio for the Digital, Technology & Communications (DTC) vertical. Responsibilities Manage the end-to-end credit underwriting process for new and existing commercial relationships, from initial pre-screening and credit appetite assessment through to approval, documentation, and ongoing portfolio oversight. Assess the creditworthiness of commercial borrowers by conducting detailed financial statement analysis, cash flow modeling, trend, and ratio analysis, and evaluating complex business structures including those with international subsidiaries. Prepare comprehensive written credit analyses that articulate the financing need, key risk factors, structural considerations, and a well-supported credit recommendation. Monitor existing borrowers through monthly and quarterly financial reviews, tracking covenant compliance, identifying early warning indicators, and escalating emerging concerns to relevant stakeholders. Oversee the loan documentation process for new transactions and amendments, coordinating with internal partners and external legal counsel to ensure all approval terms are accurately reflected in closing documents. Maintain regulatory compliance across the portfolio by ensuring accurate risk ratings, appropriate classification, and adherence to all applicable credit policies and regulatory framewor

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi’s digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers. The Planning Associate supports the development and execution of media plans that align advertiser objectives with Citi’s data and media capabilities. This role contributes to both strategy and execution, helping translate campaign briefs into actionable plans and ensuring campaigns are set up effectively. This individual will work closely with Sales, Ad Operations, Product, and Analytics to help deliver campaigns that meet performance goals. Responsibilities: Support the development of integrated media plans, including audience strategy, budget allocation, channel mix, and timing Use Citi’s first-party data to help define target audiences and improve campaign performance Translate campaign objectives into clear planning recommendations with guidance from senior team members Partner with Sales and Account teams to support pre-sale planning and client presentations Collaborate with Ad Operations, Analytics, and Product to ensure campaigns are feasible and executed correctly Monitor campaign performance and recommend optimizations to improve key metrics (e.g., ROAS, conversion, engagement) Help communicate planning approach, performance expectations, and optimization ideas in internal and client discussions Contribute to developing

We are seeking an accomplished and highly strategic Group Manager, Ad Trafficking & Operations, with a minimum of 10 years of progressive experience in digital ad operations, including significant leadership and team management responsibilities. The ideal candidate will be a seasoned expert in ad serving technologies, particularly Google Campaign Manager 360 (CM360), and will possess a deep understanding of the digital advertising ecosystem. This role requires exceptional leadership skills to manage and mentor a team of Ad Trafficking Coordinators and Managers, drive operational efficiencies, ensure flawless campaign execution, and contribute to the strategic evolution of our ad operations capabilities. Responsibilities: Strategic Leadership & Department Oversight: Develop and implement strategic roadmaps for the Ad Trafficking and Operations department, aligning with overall company objectives and client needs. Lead and manage a group of Ad Trafficking Coordinators and Managers, fostering a high-performance culture, continuous improvement, and professional development. Oversee the entire ad trafficking workflow, from campaign setup to reporting, ensuring adherence to best practices, quality standards, and service level agreements (SLAs). Evaluate and recommend new ad tech solutions, tools, and processes to enhance operational efficiency, accuracy, and scalability. Operational Excellence & Process Optimization: Drive the standardization and optimization of ad trafficking processes, naming conventions, and quality assurance protocols across the group. Implement robust pre-launch and post-launch QA strategies to minimize errors and ensure impeccable campaign execution and data integrity. Champion the adoption of automation and innovative solutions to streamline workflows and reduce manual effort. Establish and monitor key performance indicators (KPIs) for the team, driving accountability and continuous perfo

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments, and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. As a bank with a brain and a soul, Citi creates economic value that is systemically responsible and in our clients’ best interests. As a financial institution that touches every region of the world and every sector that shapes your daily life, our Enterprise Operations & Technology teams are charged with a mission that rivals any large tech company. Our technology solutions are the foundations of everything we do from keeping the bank safe, managing global resources, and providing the technical tools our workers need to be successful to designing our digital architecture and ensuring our platforms provide a first-class customer experience. We reimagine client and partner experiences to deliver excellence through secure, reliable, and efficient services. Our commitment to diversity includes a workforce that represents the clients we serve from all walks of life, backgrounds, and origins. We foster an environment where the best people want to work. We value and demand respect for others, promote individuals based on merit, and ensure opportunities for personal development are widely available to all. Ideal candidates are innovators with well-rounded backgrounds who bring their authentic selves to work and complement our culture of delivering results with pride. If you are a problem solver who seeks passion in your work, come join us. We’ll enable growth and progress together. Position Overview