Paid Media Audience Strategy And Data Architecture Lead in Irving Texas United States

We are seeking an experienced Paid Media Audience Strategy & Data Architecture Lead to drive audience planning, activation strategy, and data-enabled marketing initiatives across the paid media ecosystem. This role combines strategic audience development with data architecture expertise, helping the organization identify, prioritize, and activate audiences that drive business outcomes. The successful candidate will lead the development of audience frameworks that answer key strategic questions: Who should we target? When should we engage them? Where should we reach them? Why are they valuable? Working closely with Marketing, Analytics, Data Science, Media, and Technology teams, this individual will translate customer insights and business goals into scalable audience strategies while ensuring data is appropriately integrated, governed, and activated across MarTech and AdTech platforms. The ideal candidate is a strategic audience expert who understands how to combine customer insights, first-party data, and marketing technology to develop effective targeting strategies. They can define who to target, when to engage them, where to activate them, and why they matter, while partnering across teams to operationalize those strategies and drive measurable business outcomes. Responsibilities: Audience Strategy & Planning: Develop audience strategies that support customer acquisition, cross-sell, engagement, and retention objectives, define target audience frameworks using customer behavior, lifecycle stage, demographics, transactional data, and behavioral signals, determine the optimal timing, channel, and messaging approach for audience engagement, partner with business stakeholders to identify high-value audience opportunities aligned with strategic priorities and establish audience selection methodologies, segmentation standards, and measurement frameworks. Customer Insights & Audi