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Ai Market And Competitive Intelligence Analyst in Toronto

363 active opportunities · Updated October 2026

Explore current ai market and competitive intelligence analyst jobs in Toronto. Filter by work mode, employment type, experience, department, date posted and distance.

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📍 Toronto, Canada· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About the Role: The Growth team is responsible for building and optimizing the UI/UX across all Web and OTT applications at Tubi. The team primarily focuses on implementing features related to full funnel user acquisition and growth, including SEO user registration, onboarding, and account management. As a Staff Engineer (L5) on this team, you act as the technical leader for one or more Growth areas. You own the technical architecture and direction, solve ambiguous problems that few others can, and influence cross-functional teams across multiple pods. You will work closely with Product and Design to develop cutting-edge, experiment-driven features, while driving the front-end architecture that ensures performance and scalability for millions of users. You will be working with React, Node.js, GitHub Actions, Terraform, and CDN infrastructure to build and deploy high-performance applications that reach millions of users. This is a hybrid role based out of our Toronto office. You must be willing to travel to our Toronto office two days/week. What You'll Do: Own the technical roadmap and architecture for a Growth area with large amounts of ambiguity: driving direction across web, mobile web, and smart TV platforms, and influencing the team to invest in new projects. Solve challenging, ambiguous problems with a focus on scalability and performance; proactively identify systemic issues and propose innovative solutions. Lead and drive innovation in building experiment-driven features; independently design, implement, and interpret a series of A/B experiments that move growth metrics. Lead and coordinate major rollouts and releases: including cross-team coordination, migrations, and phased releases of major initiatives across Web and OTT apps. Establish team-wide quality and engineering standards; set the bar for code quality and front-end best practices. Identify and implement improvements in shared UI components, platform-specific optimizations, and overall fr

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T-
📍 Toronto, Canada· Full-time
✓ High-confidence listing

From C$1.2M/yr

Quick readStrong listing-quality and freshness signals

About the Role: We are looking for a talented Automation Engineer to join our Automation Engineering team in Toronto. In this role, you will be responsible for designing and implementing automated tests for Mobile development. You will collaborate closely with QA engineers and developers to build scalable test frameworks, improve automation coverage, and contribute to the efficiency of our multi-platform release process. You will also design data-driven end-to-end checks around playback and ad insertion , integrate them into CI/CD pipelines as quality gates, and operate a reliable device lab to prevent regressions from shipping. Your work will directly accelerate testing and release velocity while improving revenue-critical reliability across Tubi’s Android and IOS apps. This is a hybrid role based out of our Toronto office. You must be willing to travel to our Toronto office two days/week. What You'll Do: Design, implement, and maintain automated tests for mobile development (Android & iOS) Contribute to the development and optimization of cross-platform automation frameworks. Write and maintain test scripts in JavaScript/TypeScript , using frameworks such as Puppeteer, Appium, WebDriverIO, Selenium. Ensure test cases are integrated into CI/CD pipelines and provide reliable feedback on product quality. Help identify flaky tests, investigate root causes, and improve test stability. Collaborate with developers and QA engineers to clarify requirements and improve test strategies. Participate in code reviews and follow best practices for test automation . Your Background: Bachelor’s degree or above in a technical field (e.g., Computer Science, Engineering, Mathematics), or equivalent industry experience. 3+ years of hands-on experience in automation testing for mobile devices Strong programming skills in JavaScript/TypeScript (preferred), or Python/Java. Experience with automation frameworks (e.g. Puppeteer, Appium,, WebDriverIO, Selenium, Playwright, T

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T-
📍 Toronto, Canada· Full-time
✓ High-confidence listing

From C$1.4M/yr

Quick readStrong listing-quality and freshness signals

About the Role: Tubi's content platform is the engine behind one of the largest free streaming services in the world. Every play, every deal, every creator, every frame of video flows through systems CPE owns, and the surface area is enormous. Distributed services running on the hottest path of Tubi's traffic. Video pipelines processing one of the largest workloads in streaming. Workflow engines automating the operations that used to consume entire teams. Creator-facing products turning a back-office process into a real platform. And on top of all of it, an AI-native rebuild of the CMS that most companies aren't willing to attempt. This isn't a single-domain role. It's a platform where backend, frontend, video, infrastructure, and applied AI all collide at the scale where decisions actually matter, where an architectural choice ripples across millions of titles and billions of requests, and where the difference between "good enough" and "great" shows up in revenue. We're looking for builders who want to range across domains — backend one quarter, frontend the next, applied AI the one after that — and who want their work to be felt: by viewers when a title plays instantly, by creators when they go live the same day, by Content Ops when a workflow runs itself, and by the business when the platform stops being a cost center and starts being a force multiplier. The infrastructure is already there. The mandate is already there. What's missing is the people who want to build the thing, not talk about it. Come build it. This is a hybrid role based out of our Toronto office. You must be willing to travel to our Toronto office two days/week. What You'll Do: You'll work on systems that sit at the heart of Tubi's business, where the content pipeline meets the viewer, the creator, and increasingly, the AI agent. The work spans the full stack of a modern content platform: distributed services, video infrastructure, workflow automation, and applied AI, all running at

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T-
📍 Toronto, Canada· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About the Role: The team is responsible for building and optimizing the UI/UX across all Web and OTT applications at Tubi. The team primarily focuses on implementing features related to user acquisition and growth, including but not limited to user registration, onboarding, SEO, and account management. As part of this team, you will work closely with Product and Design to develop cutting-edge, experiment-driven features that enhance the user experience. In addition to front-end development, you’ll be responsible for building the underlying technical architecture to ensure performance and scalability, while proactively exploring engineering-driven features and experiments that can drive user growth. You will be working with React, Node.js, GitHub Actions, Terraform, and CDN infrastructure to build and deploy high-performance applications that reach millions of users. This is a hybrid role based out of our Toronto office. You must be willing to travel to our Toronto office two days/week. What You'll Do: Work with product management and other stakeholders (Backend, Product, and UI/UX) to iterate on new growth-related features, including registration, onboarding, and SEO. Lead the technical architecture and implementation of scalable and resilient applications that run on multiple platforms, such as web, mobile web, and smart TV devices. Lead and drive innovation in building experiment-driven features that push the boundaries of user experience in streaming. Consistently ship features and improvements across Web and OTT apps with minimal guidance, collaborating with cross-functional teams to deliver high-impact updates. Identify and implement improvements in shared UI components, platform-specific optimizations, and overall front-end infrastructure. Take ownership of the codebase and proactively identify opportunities for refactoring and development process improvement. Mentor and collaborate with fellow engineers, sharing technical expertise and contributi

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T-
📍 Toronto, Canada· Full-time
✓ High-confidence listing

From C$908.4K/yr

Quick readStrong listing-quality and freshness signals

About the Role: Tubi is seeking a highly skilled and experienced QA Automation Engineer to lead quality assurance initiatives for our cutting-edge streaming and AI-driven product features. This pivotal role involves ensuring exceptional end-to-end user experiences, robust streaming playback, and the accuracy and integrity of our AI/ML features across web, mobile, and OTT platforms. We're looking for a candidate with a strong background in streaming QA and deep technical knowledge of media workflows. You'll be instrumental in collaborating with engineering, product, and data science teams to define comprehensive QA strategies that guarantee both functional excellence and data-level quality This is a hybrid role based out of our Toronto office. You must be willing to travel to our Toronto office two days/week. What You'll Do: Design and lead test strategies for streaming workflows, playback systems, and AI-powered features. Test across platforms (web, mobile, and connected TV) to ensure functional parity and playback stability. Validate streaming performance—including ABR logic, encoding pipelines, and DRM integrations—under diverse real-world conditions. Debug with precision using tools like Charles Proxy, Chrome DevTools, ADB, and Xcode. Collaborate with data and ML teams to validate AI model updates, recommendations, and personalization accuracy. Leverage AI-assisted QA tools to enhance regression coverage, UI validation, and anomaly detection. Contribute to automation and CI/CD frameworks, driving faster, more reliable releases. Oversee QA deliverables for multiple concurrent releases and ensure seamless sign-off for production launches. Monitor live environments for playback or recommendation anomalies post-release and escalate issues promptly. Continuously improve QA processes, metrics, and reporting for streaming and AI validation. Your Background: Bachelor’s degree in Computer Science, Software Engineering, or related field, or equivalent hands-on experi

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T-
📍 Toronto, Canada· Full-time
✓ High-confidence listing

From C$1.2M/yr

Quick readStrong listing-quality and freshness signals

About the Role: Tubi is seeking a highly skilled and experienced Senior QA Automation Engineer to lead quality assurance initiatives for our cutting-edge streaming and AI-driven product features. This pivotal role involves ensuring exceptional end-to-end user experiences, robust streaming playback, and the accuracy and integrity of our AI/ML features across web, mobile, and OTT platforms. We're looking for a candidate with a strong background in streaming QA and deep technical knowledge of media workflows. You'll be instrumental in collaborating with engineering, product, and data science teams to define comprehensive QA strategies that guarantee both functional excellence and data-level quality. This is a hybrid role based out of our Toronto office. You must be willing to travel to our Toronto office three days/week. What You'll Do: Design and lead test strategies for streaming workflows, playback systems, and AI-powered features. Test across platforms (web, mobile, and connected TV) to ensure functional parity and playback stability. Validate streaming performance—including ABR logic, encoding pipelines, and DRM integrations—under diverse real-world conditions. Debug with precision using tools like Charles Proxy, Chrome DevTools, ADB, and Xcode. Collaborate with data and ML teams to validate AI model updates, recommendations, and personalization accuracy. Leverage AI-assisted QA tools to enhance regression coverage, UI validation, and anomaly detection. Contribute to automation and CI/CD frameworks, driving faster, more reliable releases. Help drive a shift-left testing approach by engaging early in the software development lifecycle, partnering with product managers, engineers, and data scientists to identify quality risks, define test strategies, and ensure testability during requirements and design phases. Oversee QA deliverables for multiple concurrent releases and ensure seamless sign-off for production launches. Monitor live environments for playback or reco

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T-
📍 Toronto, Canada· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About the Role: Tubi is one of the largest free streaming platforms in the US, serving a large-scale streaming audience across Web, iOS, Android, Roku, Fire TV, Apple TV, and game consoles. Quality at this scale isn't a checkbox — it's a competitive advantage. We're looking for an Automation Engineering Manager to lead the team responsible for building and operating Tubi's multi-platform test automation infrastructure. You will own the strategy, tooling, and execution quality across our client surfaces — from video playback and ad delivery to content discovery and onboarding. This role is for a hands-on technical leader who can set direction, influence cross-functional roadmaps, and stay close enough to the code to guide architecture, review critical implementation decisions, and unblock complex technical issues. You will build a team that ships reliable automation at speed — and you will help the team move toward AI-native automation practices: fluent in AI tooling, proactive about applying it, and disciplined about using it responsibly. This is a hybrid role based out of either our San Francisco or Toronto office. You must be willing to travel to either location at least 2 days a week. What You'll Do: Test Strategy & Quality Planning Define and own Tubi's multi-platform automation strategy — covering Web, iOS, Android, CTV (Roku, Fire TV, Apple TV, Smart TVs, game consoles), and API layers. Establish testing standards, coverage targets, and quality gate policies across the CI/CD pipeline to protect release confidence and production reliability. Design specialized test strategies for business-critical scenarios: video playback (HLS/DASH), ad insertion, content recommendation surfaces, and user authentication flows. Use AI-assisted analysis (e.g., failure pattern clustering, test gap detection) to continuously improve test strategy based on real production signal and defect trends — not gut instinct. Automation Framework & Infrastructure Lead the

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T-
📍 Toronto, Canada· Full-time
✓ High-confidence listing

From C$1.4M/yr

Quick readStrong listing-quality and freshness signals

About the Role: Site Reliability Engineering (SRE) at Tubi is not a traditional operations team. We are a software engineering organization that applies a developer's mindset and toolkit to the challenges of building and running large-scale, distributed systems. Our mission is to engineer resilience from the ground up, enabling our product teams to innovate rapidly while ensuring our users have a stellar experience. We own the availability, latency, performance, and capacity of our platform, and we achieve our goals through a culture of data-driven decision-making, blameless learning, and relentless automation. As a Senior Site Reliability Engineer, you are a hands-on engineer who blends deep software development expertise with a passion for operational excellence. You will be responsible for designing, building, and running the resilient, scalable, and increasingly self-healing systems that power our products. You will apply sound engineering principles to solve our most complex reliability challenges, with a mandate to automate everything, eliminate toil, and write robust, maintainable code. You will be a force multiplier, mentoring other engineers and elevating the site reliability bar for the entire organization. This is a hybrid role based out of our Toronto office. You must be willing to travel to our Toronto office two days/week. What You'll Do: System Architecture & Design: Design, build, and maintain scalable, highly available, and fault-tolerant distributed systems. Partner with development teams as a reliability consultant, reviewing designs and influencing architectural decisions to ensure new services are built with reliability, observability, and performance as core principles, not afterthoughts. Automation & Software Development: Write robust, performant, and maintainable code to automate operational tasks, and CI/CD pipelines. Build the internal tools, libraries, and frameworks that enable engineering teams to self-service their

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AC
📍 Toronto, Canada· Full-time
✓ High-confidence listing

From C$75K/yr

Quick readStrong listing-quality and freshness signals

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together. About the Team Appian Customer Success is obsessed with delivering exceptional customer outcomes and high-velocity business impact. Our Public Sector team acts as a trusted strategic partner to government agencies and organizations, bringing their most vital ideas to life. By joining this high-performing team, you will strengthen and evolve your technical consulting skills while accelerating the adoption of our AI-Powered Process Automation platform across critical public infrastructure. As a Senior Consultant, you will step into a pivotal leadership role at the intersection of public sector strategy and modern technical innovation. This is your opportunity to move beyond isolated coding tasks and own the end-to-end delivery of highly visible, complex enterprise systems. You will lead small engineering teams, architect robust integrations, and serve as a trusted technical advisor to client stakeholders - enabling enterprise organizations to achieve true Enterprise-Grade Orchestration . What You’ll Do Lead Project Delivery: Oversee and drive the entire project lifecycle to define, design, and implement custom automation solutions using the Appian platform. Mentor & Develop Talent: Actively lead, coach, and mentor junior consultants through fast-paced software implementations, fostering a culture of technical excellence. Architect Integrations: Build seamless data pipelines and robust APIs to integrate multiple external enterprise systems using REST, SOAP, and JDBC connections. Drive Data Modeling: Design and launch sophisticated relational data

SQLAWSRestAgile
AC
📍 Toronto, Canada· Full-time
✓ High-confidence listing

From C$100K/yr

Quick readStrong listing-quality and freshness signals

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together. Appian Customer Success is obsessed with delivering exceptional customer outcomes and driving mission-critical business impact. Grounded in our core values of Excellence and Intensity, we act as elite technical advisors to our commercial clients. By joining this high-performance team, you will champion a culture of candid communication and excellence while accelerating global adoption of our AI-Powered Process Automation platform. As a Principal Consultant, you will occupy a leadership position at the intersection of enterprise business strategy and complex technical delivery. This role matters now more than ever because you won't just execute projects - you will define the client experience and how they are delivered. You will partner directly with Appian Architects and Technical Delivery Managers, lead large-scale consulting initiatives, and serve as a vital mentor to the next generation of engineers, ensuring our clients achieve world-class Enterprise-Grade Orchestration. What You’ll Do Lead Enterprise Delivery: Command the entire project lifecycle to define, design, and implement custom automation solutions using the Appian platform for major commercial clients. Direct High-Performing Teams: Lead and mentor consultants through fast-paced software implementations, instilling a dedication to going "beyond completion." Partner with Leadership: Collaborate directly with Appian Architects and Technical Delivery Managers to design resilient, scalable, and secure system architectures. Architect Complex Integrations: Build secure, high-throughput APIs

SQLAWSRestMachine Learning
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📍 Toronto, Canada· Full-time
✓ High-confidence listing

From C$156.1K/yr

Quick readStrong listing-quality and freshness signals

Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level. Join us and be part of the play! Position Overview: Come join our team at Zynga making an impact across all of the company’s games - Mobile Game Tech (MGT). Lead the FinOps team by setting technical direction, crafting and implementing backend services for our games. We’re looking for outstanding engineers with a passion for technology and the desire to work in a team with dynamic strengths. This unique position will challenge you to tackle situations across a broad set of technical stacks, to soak up internal business logic from all kinds of teams, and to drive cost efficiency improvements across the organization. This FinOps team expands beyond just AWS and GCP and investigates cost optimization and unit economics for a variety of technology vendors. What You'll Do: Lead all technical aspects of the FinOps team’s software development an

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📍 Toronto, Canada· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com . Reddit’s Ads Data Science team is looking for a Senior Staff Data Scientist to lead the scientific strategy behind Reddit’s ads measurement and signal systems. This role sits at the center of how Reddit proves advertiser value, improves signal quality, builds privacy-aware measurement systems, and connects ads exposure to real advertiser outcomes. As a Senior Staff Data Scientist for Ads Measurement, you will be the principal architect of our technical vision and the driving force behind the next generation of our measurement ecosystem. In a landscape rapidly shifting due to privacy regulations, browser changes, and evolving platform dynamics, you will spearhead innovation across experimental design (incrementality/lift), identity, signals, and privacy-safe 1P/3P measurement. This is a high-visibility, high-impact role requiring a rare blend of deep experimentation & causal inference expertise, strategic foresight, and the ability to influence cross-functional executives and industry standards. You will not just adapt to the changing ad-tech environment, you will redefine how we measure value. Responsibilities Technical Vision & Strategy: Define the long-term data science vision & strategy across ads measurement, signal quality, identity, attribution, and privacy. Establish how Reddit should evaluate advertiser value, measurement quality, and signal utility across first-party and third-party products. Set the Cross-Pillar Measurement Science Strategy: Define the long-term data science strategy across a

PythonSQLRestMachine Learning
R
📍 Toronto, Canada· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com . Reddit’s Ads Data Science team is looking for a highly experienced Staff Data Scientist to advance the intelligence powering the advertiser experience on Reddit. In this role, you'll take deep ownership of a high-impact problem space within advertising, specializing in measurement, identity, and signal quality. This is a high-impact, high-autonomy role where you'll influence strategic direction, set a high technical bar, and drive cross-functional initiatives across one or more critical focus areas in the Ads organization. Responsibilities: Design the Future of Ads Identity: Develop/employ probabilistic models for identity resolution. Design the methodology that links on-platform and off-platform actions to maximize addressability while honoring privacy. Advance Lift Methodologies & Experimentation: Own the statistical rigor behind Reddit’s Brand and Conversion Lift products. Innovate experimental design and develop infrastructure that supports large-scale, high-velocity, low-bias testing for advertisers. Maximize Signal for Predictive Performance: Define the strategy for new signal sources. You will mathematically quantify the value of these signals and work with modeling teams to incorporate them into predictive models, directly improving bidding efficiency and ROAS. Define Ground Truth & Evaluation Frameworks: Solve the industry-wide challenge of validating identity and measurement. Design the objective functions and truth sets used to train our models and measure the incremental impact of our identity graph.

PythonSQLRestMachine Learning
SX
📍 Toronto, Canada· Full-time
✓ High-confidence listing

From $120K/yr

Quick readStrong listing-quality and freshness signals

ROLE: SOFTWARE ENGINEER TEAM: MEDIA LOCATION: TORONTO (HYBRID) COMPANY OVERVIEW Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation. Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results. We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients. ROLE OVERVIEW Join us as a Software Engineer building the next generation of AI products. This hands-on engineering role combines Platform Engineering, Security, and Software Development to create the cloud platform that powers our applications at scale. You'll spend approximately 50% of your time building secure, automated, and reliable infrastructure, and the other 50% developing innovative product features - working with the latest cloud, AI, and developer technologies to deliver solutions used across the organization. You will build, secure, and operate modern cloud-based applications and AI platforms, developing new product features while helping ensure our infrastructure is secure, scalable, and reliable. Working closely with product and engineering, you will develop new product features while managing cloud infrastructure, CI/CD pipelines, application security, and production operations across our AI platforms. CORE RESPONSIBILITIES Infrastructure & Data Platform Engineering Maintain efficient cloud Infrastructure, and development environments. Develop i

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📍 Toronto, Canada· Full-time
✓ High-confidence listingCompany trend -73.4%

From C$108K/yr

Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Identity & Integrity organization is looking for software engineers. We are growing our team with people who want to build, improve and incorporate technologies that make the lives of our community more enriched and safe. As an engineer at Lyft, you'll collaborate with teams like product, data science, analytics, and operations on code that empower us to iterate quickly, while focusing on delighting our passengers and drivers. As a Software Engineer in the Identity team, your primary responsibilities will encompass: Lyft’s Login & Signup Experiences: Design and enhancement of our Multi-factor authentication (MFA) experiences. Optimization of verification funnels, including: Phone-based two-factor authentication (2FA) Email verification Identity provider single sign-ons (SSO) Overseeing session management and device validation. Developing OAuth client provisioning and related tooling. Account Security: Act as the frontline defense against fraudsters and phishers aiming to exploit rider and driver accounts through product vulnerabilities. Implement strategies to counteract risks posed by social engineering tactics. Scaling Core Services: Lead the maintenance and optimization of core microservices under the Identity team's purview, essential to Lyft’s diverse service offerings. Manage organizational structures and multi-user management systems. (RBAC, family accounts, AuthZ) Design solutions for high-stakes challenges such as: Preventing unauthorized driving. Thwarting abuse related to recycled phones and their numbers. Striking a balance between stringent customer verification and ensuring minimal user friction. Responsibilities Write well-crafted, well-tested, readable, maintainable code Promote appropriate tech and engineering best practices Implement identity and security protocols to se

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