From $120K/yr
Small Girls PR is looking for a Director of Influencer and PR with 7-8+ years of experience to manage overarching strategy and client relationships, concept novel initiatives that drive social virality and press headlines, manage deliverables for integrated campaigns, as well as oversee a team of talented junior staffers. This role will work with a wide range of creative and innovative brands across food & beverage, wellness, consumer tech, and more There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've taken on the main stage at CES, announced Esusu as one of the first Black-owned tech unicorns, cheered on the powerful women of the WNBA with a well known ticketing platform, helped pet owners communicate with their dogs through a psychic for Rover, and piloted influencer marketing programs for B2B brands. This team concepted “Ring’s Great Ghost Search,” a lighthearted campaign calling on consumers to capture ghosts on their home cameras. By enlisting Stranger Things star Finn Wolfhard and an array of comedic influencers to participate, the campaign drove mass awareness and broad positive sentiment across earned media and social channels. Note: This role can be based in either our NYC or LA office, working two days a week in the office on a hybrid schedule. How you’ll make an impact: Drive long-term strategy and create tentpole campaigns for a range of clients on both retrainer and project-based engagements. You’ll manage expectations and set goals, timelines, and deliverables, with responsibility for meeting or exceeding client KPIs - both qualitative and quantitative. Originate out-of-the-box ideas that strengthen client’s marketplace positioning and earn attention - whether through press placements or through earned talkability above and beyond paid influencer deliverables. Collaborate across disciplines to create and execute integrated campaigns. Based on the cl