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Product Marketing Lead in San Francisco

251 active opportunities · Updated October 2026

Explore current product marketing lead jobs in San Francisco. Filter by work mode, employment type, experience, department, date posted and distance.

SA
📍 San Francisco, Canada· Full-time
✓ High-confidence listing

From $182K/yr

Quick readStrong listing-quality and freshness signals

At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s product marketing team is responsible for developing and executing strategies that drive awareness and engagement for Scale’s offerings amongst our core audiences. We take a data-driven approach to understand our customers’ needs and challenges, ensuring that their voices are reflected in product development and messaging. We partner closely with product, engineering, research, sales, comms, and the broader marketing team to create a cohesive customer experience across all our channels. We aim to provide valuable insights and resources that help our customers execute on their AI transformation journey. This role will focus on developing and optimizing vertical-specific messaging and content for Scale’s applications business to ensure our messaging resonates with core buyers across verticals. The ideal candidate combines strategic thinking with hands-on execution. You will: Develop clear, compelling messaging for enterprise offerings tailored to key personas within target verticals Create marketing assets, including slide decks, videos, blog posts, and one-pagers, that effectively communicate our value propositions to vertical leaders and support our sales team’s pursuits Lead positioning and sales enablement efforts to drive awareness and engagement for Scale’s offerings. Drive cross-functional marketing programs around target verticals, in conjunction with product, engineering, sales, and growth marketing to create a cohesive customer experience and contribute to pipeline targets Collaborate with field marketing and events teams to develop vertical-specific event strategies, content, and experiences that drive engagement within customer and target accounts Drive customer marketing efforts, creating both strategy and tactics to maximize the value Scale and customers get from our shared success, including case studies, testimonials, visual assets and event particip

AWSRestAIGo
SA
📍 San Francisco, Canada· Full-time
✓ High-confidence listing

From $130K/yr

Quick readStrong listing-quality and freshness signals

About Snorkel At Snorkel, we believe meaningful AI doesn’t start with the model, it starts with the data. We’re on a mission to help enterprises transform expert knowledge into specialized AI at scale. The AI landscape has gone through incredible changes since 2015, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler! About the Team Marketing at Snorkel is growing rapidly and anchored by high-ownership operators who lead independently, align cross-functionally, and consistently deliver outsized results. We partner across Sales, Product, Research, and the executive team to translate complex AI and data value into differentiated positioning, integrated programs, and field-ready enablement that accelerates growth. The culture is high standards, high autonomy, and high collaboration. About the Role Reporting to the Sr. Director of Product Marketing, the Product Marketing Manager, Frontier Labs will own the GTM execution for our frontier lab business. You will partner closely with Research, FDE, and frontier-facing sales teams to translate technical work into research-credible positioning, repeatable sales plays, and high-quality GTM programs that resonate with research and procurement leaders inside frontier labs. You will keep the frontier asset library (battlecards, technical one-pagers, decks, benchmark and eval narratives) sharp against a fast-moving market, and bring competitive and customer insight into every motion. This is a hands-on role for a product marketer who wants

AIGoExcelMarketing
SC
📍 San Francisco, Canada· Full-time
✓ High-confidence listing

C$235K – C$270K/yr

Quick readStrong listing-quality and freshness signals

About the role AI and coding agents have made building enterprise apps nearly effortless and exposed a massive gap in the infrastructure to run them. Sigma is emerging as the AI Runtime Environment that makes enterprise AI actually work, and this role will tell that story to the market, why it matters, and help define and create this new category. As Director of Product Marketing for AI, you will own the positioning and go-to-market strategy for Sigma's overall AI narrative and its specific capabilities, including: natural language exploration, agentic workflows, and AI-powered application building (both internal and using external coding agents). This is a high-visibility, high-impact role that sits at the intersection of product, sales, and the market. You'll translate a rapidly evolving AI roadmap into sharp, differentiated messaging that resonates with data teams, business leaders, and the enterprise IT buyers who evaluate and approve AI investments. You will be a key voice in helping Sigma win the category. What you'll do Define and own Sigma's AI product positioning and messaging from core value propositions to competitive differentiation and persona-specific narratives. Partner with Product and Engineering to understand and influence Sigma's AI capabilities and roadmap. Lead product launches for AI features and capabilities, coordinating across marketing, sales, customer success, and partnerships. Partner with sales leadership and frontline reps to understand AI deal dynamics, competitive objections, and messaging gaps and incorporate learnings into improved positioning, content, and enablement. Partner with the Enablement team, build and maintain sales enablement materials pitch decks, battlecards, demos, objection-handling guides that help the field win competitive AI deals. Develop thought leadership content and market education programs that shape how the industry thinks about building with AI on enterprise data. Conduct ongoing

PythonSQLAIGo
SL
📍 San Francisco, Canada· Full-time
✓ High-confidence listing

From $230K/yr

Quick readStrong listing-quality and freshness signals

Location - Hybrid This is a hybrid role based out of our San Francisco, Corporate Headquarter office, 3 days in the office, 2 days remote OR one of our Hub locations, Boston, MA or Raleigh, NC, which means you may be expected to work from a designated co-working space from time to time, and will otherwise work remotely from home, until such time as a dedicated office is established. About Us Sauce Labs is the world’s largest full-lifecycle, test automation platform, and the company behind Selenium. Trusted by 80% of the world’s top ten largest financial institutions and over 300,000 enterprise users, Sauce Labs provides the only AI platform capable of turning business intent into autonomous testing and quality assurance. With a proprietary dataset of 8.7 billion test runs, Sauce Labs empowers the Fortune 2000 to bridge the gap between AI-driven code generation and enterprise-grade software quality. Learn more at http://saucelabs.com . Release Assurance at the Speed of AI | Meet the new Sauce Labs The Role: As the Head of Product Marketing (Director Level), you will be a strategic leader responsible for defining and executing the comprehensive product vision for Sauce Labs. You will own the overall product marketing strategy, guiding a high-performing team to drive leadership, accelerate product adoption, and significantly impact revenue growth. This role requires a blend of strategic thinking, hands-on leadership, and a deep understanding of the continuous testing and software development lifecycle market. You will serve as a key bridge between product development, sales, and broader marketing functions, ensuring our market narrative is compelling, differentiated, and aligned with business objectives. Responsibilities: Strategic Leadership & Vision: Define and articulate the overarching product marketing strategy that aligns with company goals and market opportunities. Drive the narrative, positioning, and messagi

AIGoRustDevOps
SC
📍 San Francisco, Canada· Full-time
✓ High-confidence listing

$160K – $185K/yr

Quick readStrong listing-quality and freshness signals

About the role Every enterprise is racing to build AI-powered apps and agents but speed without the right runtime creates chaos, not transformation. Sigma is the AI Runtime Environment that makes those apps governable, scalable, and real, and the Sr. PMM, Sigma Apps will play a critical role in developing and executing the go-to-market narrative and strategy for Sigma Apps. This role requires someone who understands both sides of the enterprise software conversation: the IT leaders and data engineers who evaluate and govern application infrastructure, and the line-of-business owners who care about outcomes, speed, and usability. You'll translate Sigma's application development capabilities into stories that resonate with both and create the materials the sales team needs to tell those stories in the field. What you'll do Develop and maintain positioning and messaging for Sigma Apps including no-code app building, AI-assisted workflow automation, embedded analytics, and apps built with external coding agents working closely with the Director of Product Marketing, Apps and the Product team. Support new feature launches and capability expansions, coordinating across product, design, marketing, and sales to bring new capabilities to market clearly and effectively. Work closely with Product and Engineering to deeply understand and influence the Sigma Apps roadmap bringing market, customer, and competitive insights that help shape and prioritize it. Partner with sales reps and the Enablement team to understand what's working in the field and use those insights to sharpen messaging, update battlecards, and improve enablement materials. Partner with the Enablement team to build and maintain sales enablement content solution briefs, pitch decks, use case guides, competitive comparisons, and discovery question frameworks that help the field confidently sell Sigma Apps Build and maintain competitive analysis and battlecards for the no-code/low-code, embedded anal

PythonSQLAIGo
T
📍 San Francisco, Canada
✓ High-confidence listingCompany trend -94.4%
Quick readStrong listing-quality and freshness signals

About Us Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X , and discover the projects we’re solving on our Blog . Be sure to explore our Interviewing Guide to learn how to ace our interview process. About the Role Twitch is looking for a Director, Head of Product Marketing to build, lead, and elevate our global PMM function from the ground up. Reporting directly to the Chief Marketing Officer (CMO), your mandate is to establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver. In this role, you will define the core value proposition of Twitch’s product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce and the broader Go-To-Market teams. You understand that the best marketing on a platform feels like a feature, not a bug. You’ll build systems that move beyond one-off "launch day hype,” anchoring your strategy in continuous lifecycle adoption and creator unit economics. You’ll ensure that our community understands the deep why behind our tools before the what even ships. You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA. You Will: Architect the Global PMM Discipline: Lead, coach, and scale a world-class team of product marketers, establishing operational rigor, written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork. Define the Value Tra

RecruitmentCRM
SC
📍 San Francisco, Canada· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About the role The world is moving fast — and AI is moving faster. As a Product Marketing Manager focused on AI at Sigma, you'll be at the tip of the spear, helping define how we tell the story of one of the most exciting areas of the product. This role is as much about clarity as it is about creativity: you'll take complex, fast-evolving AI capabilities and distill them into the market messages, sales narratives, and customer stories that make people say "I get it — and I want it." We're looking for someone with genuine intellectual curiosity about AI, a bias for action, and exceptional instincts for what makes a message land. If you can absorb a lot of information quickly, find the signal in the noise, and write messaging that moves people — this role is for you. What you'll do Develop and refine positioning and messaging for Sigma's AI features, working closely with the Director of Product Marketing, AI and the Product team. Create sales enablement content — one-pagers, battlecards, demo guides, and objection handlers — that help the field confidently sell Sigma's AI capabilities. Support product launches for AI features: coordinate across product, design, marketing, and sales to bring new capabilities to market clearly and effectively. Research competitors' AI positioning and identify opportunities to sharpen Sigma's differentiation. Write and contribute to thought leadership content, blog posts, and customer-facing collateral that educate the market on Sigma's AI vision. Gather and synthesize customer and prospect insights — from win/loss data, customer interviews, and sales calls — to continuously improve messaging. Partner with demand generation and content teams to ensure AI messaging is consistently represented across campaigns, website, and events. What we're looking for 3+ years of product marketing experience in B2B enterprise software and/or cloud data platforms. The ability to learn quickly and deeply — you can get up to speed on a new te

PythonSQLAIGo
F
📍 San Francisco, Canada
✓ High-confidence listingCompany trend -83.3%
Quick readStrong listing-quality and freshness signals

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! As Executive Assistant to the VP of Growth Marketing and the Director, B2B - Growth, Strategy, & Ops, you’ll provide high-level administrative and strategic support to the Growth Marketing leadership team. You’ll manage complex calendars and inboxes, coordinate leadership meetings, track action items, organize team communications and events, and handle travel and expense approvals. Acting as a trusted partner, you’ll help optimize time, streamline processes, and support operational planning across the organization. You’ll also collaborate with the CMO’s EA and cross-functional partners to drive alignment on key projects, milestones, and company events. This is a full time role based in our San Francisco Hub. What you’ll do at Figma: Provide direct support to our VP of Growth Marketing and our Director, B2B - Growth, Strategy, & Ops and the Growth Marketing team by attending leadership meetings, tracking agendas, capturing action items and following up on progress, heavy calendar management, inbox management, organizing all hands, team-wide communications, booking travel, partnering with the CMO’s EA, etc Act as the delegate for the VP & Director, signing off expenses, PO approval, and various other tooling as needed with careful attention to internal policy Be a strategic partner to the VP & Director and their leadership team with a focus on team cohesion, operations, and planning Identify areas to optimize VP & Director’s time and make recommendations in regard to time manag

A
📍 San Francisco, Canada
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com . As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do. Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive. About The Role & Team We’re looking for a Social Media Manager to join Amplitude’s Content Marketing team and help turn our ideas, insights, products, and point of view into content people actually want to engage with. You’ll play a key role in shaping Amplitude’s social presence across channels, working closely with content, brand, communications, product marketing, and subject-matter experts to create content that is timely, distinctive, and native to each platform. You’ll also support executive and thought-leadership content, helping our leaders show up authentically in the conversations shaping AI, analytics, and the future of product development. This is a highly hands-on role for someone who is equally comfortable developing a content idea, writing the post, collaborating on creative, and looking at the data to make the next one better. As a Socia

AIRecruitment
SA
📍 San Francisco, Canada· Full-time
✓ High-confidence listing

From $227.2K/yr

Quick readStrong listing-quality and freshness signals

Come join our legal team to work on the most exciting legal, policy, and operational issues at the leading edge of AI. We're seeking strong product lawyers with specialized expertise in intellectual property law. As product counsel, you will advise on all legal aspects of product development, launch, and operations - including regulatory compliance, user terms, and risk management - while bringing deep expertise in your specialized legal area. The ideal candidate will have deep subject matter expertise in intellectual property law, a technology background, and a demonstrable history of providing practical product counsel to solve complex, time-sensitive problems in close partnership with cross-functional teams. This role reoprts to the Associate General Counsel, IP & Product. You will: Strategic Product Advice: Lead IP strategy for product development, embedding IP protection into the full product lifecycle from conception to commercialization, while also advising on related product and regulatory matters in collaboration with the broader legal team. Cross-Functional Collaboration: Partner with Research, Product, Engineering, Operations, Communications, and Marketing teams to mitigate IP risks in product development, data licensing, and open-source governance. IP Counsel: Support management of Scale's worldwide IP portfolio including patents and trademarks; assist with patent prosecution and trademark registration and enforcement. Risk Mitigation: Advise on third-party, synthetic, and open-source data and models, ensuring compliance with licensing requirements; design open-source governance policies. Agreements: Support drafting and negotiation of commercial agreement provisions involving intellectual property. Specialized Expertise: Provide counsel on machine learning, robotics, and other technical areas, with ability to engage effectively with technical teams on complex engineering and product issues. Training: Develop and deliver IP and data licensing trainin

AWSRestMachine LearningAI
DU
📍 San Francisco, Canada· Full-time
✓ High-confidence listing

From $1.5M/yr

Quick readStrong listing-quality and freshness signals

About the Team At DoorDash, design means making experiences for the people who order, the people who prepare, and the people who deliver. As a Designer at DoorDash, you want to build things that matter to real people. You're at your best when you can move from idea to shipped product quickly, bringing experiences to life that reach and influence users at massive scale. You'll care about whether the product you make solved a real problem for real people, or changed how someone experiences their day. About the Role At DoorDash, we’re redefining what it means to be a designer. We’re building a team of makers, builders, and doers. Over the past decade, “web designer” evolved into “product designer” as the scope expanded. Now, that shift is happening again — LLMs are broadening the role further, pushing design toward both strategic thinking and direct execution. As a Staff Product Designer, you’ll help lead this evolution: not only practicing build-first design, but scaling it across people, processes, and systems. In this role, you’ll join the Ads & Promos Design team — one of DoorDash’s fastest-growing businesses — owning end-to-end campaign experience design and shaping the strategic vision for our marketing tooling system. This platform powers both SMB and enterprise restaurants across DoorDash’s global markets and connects local businesses with over 40 million consumers globally. Your impact will span both team effectiveness and business growth. You’ll increase team velocity and autonomy by building reusable workflows, shared tools, and decision frameworks that enable designers to operate at a higher level with less coordination overhead. In parallel, you’ll drive measurable business outcomes by unlocking faster experimentation, shorter iteration cycles, and higher-quality execution across your team and adjacent teams. This role can be based in New York City, San Francisco, or Seattle and reports to the Design Manager for Ads & Promotions (Restaurant Experie

AWSGitRestAI
A
📍 San Francisco, Canada· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com . As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do. Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive. About The Role & Team As an AI analytics company, Amplitude partners with AI native startups to help them move faster from insight to product market fit and from product market fit to scale. Startups are a critical driver of our ecosystem and growth strategy. Our mission is to create new pathways for founders to discover Amplitude and adopt it early in their growth journey. We are looking for a strategic, ecosystem-driven leader to run and evolve Amplitude’s Global Startup and Venture Program. This person will shape how we engage founders, partner with VCs and incubators, and position Amplitude as the platform of choice for AI native startups worldwide. You will become an indispensable resource for founders navigating product market fit and growth, and a trusted partner across the AI startup ecosystem. As a Global Startup and Venture Program Lead,

GitRestAIGo
SA
📍 San Francisco, Canada· Full-time
✓ High-confidence listing

From $151.2K/yr

Quick readStrong listing-quality and freshness signals

Scale's mission is to develop reliable AI systems for the world's most important decisions. We provide the high-quality data that powers the world's AI models, and we help enterprises and governments build, deploy, and oversee AI applications that create real impact. As Communications Manager, Corporate and Product, you will help shape how Scale shows up when it comes to our work building enterprise AI, spanning company narrative, product launches, partner communications, media presence, and executive visibility. This role is centered on translating complex enterprise AI deployments and partnerships into clear, compelling narratives that resonate with business and vertical industry audiences. A core focus of the role is pitching and positioning Scale's enterprise wins, product launches, and customer partnerships, including how organizations across industries are using Scale's Generative AI Platform to build, deploy, and oversee AI applications that create real impact. You will also work closely with communications counterparts at partner companies to align messaging and coordinate joint announcements. You will help tell the story of how Scale's enterprise business powers mission-critical AI programs for the world's most consequential organizations, from Fortune 500 companies to leaders across every major industry. In this role, you will partner closely with enterprise product leaders and go-to-market teams, as well as teams across communications, social, and marketing. You will play a key role in strengthening Scale's reputation with enterprise customers, industry analysts, and the broader technology ecosystem. This position reports directly to the Head of Corporate & Product Communications. You Will Support corporate and product communications initiatives with a strong emphasis on Scale's enterprise business, including customer and partnership announcements, product launches, executive visibility, and industry positioning. Help translate co

AWSRestAIGo
A
📍 San Francisco, Canada· Full-time
✓ High-confidence listing

From $24K/yr

Quick readStrong listing-quality and freshness signals

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com . As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do. Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive. About the Role & Team Agentic Amplitude is the team that’s responsible for Amplitude's AI agent strategy. The team shipped the Amplitude Global Agent, Custom agents, and our MCP surface, and continues to deliver new products at a fast pace. The team is small, moves fast and thrives on curiosity, autonomy, and strong cross-functional partnership. We operate with a bias toward rapid iteration and refine our approach as the underlying technology and models advance. This role is the product lead for this surface area. The successful candidate will set the strategy and vision and lead the design and engineering teams to deliver new innovations, while serving as the company’s thought leader on agentic products. Responsibilities Define the direction for Amplitude's agents and MCP surfaces over the next 12 to 24 months, and determine the priorities that will gu

GitRestAIGo
A
📍 San Francisco, Canada· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com . As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do. Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive. Amplitude is moving fast, from product analytics to an AI-native platform with agents embedded across the product, used by over 4,700 companies. We are looking for a strong design leader with a builder mindset to lead a 15-person design team through the next phase of growth. This is a player-coach role . You manage and grow the team. You also stay in the actual work: elevating quality through feedback, pairing with designers on the hardest UX puzzles, and asking the right questions to unlock the crux of the problem. You'll know every product surface well enough to raise its quality — even if you don't own any single one end-to-end. Designers are embedded in autonomous pods and need to keep shipping fast. Maintaining speed without compromising on coherence and quality is the job. If that tension sounds like an exciting problem to solve rather than a co

GitRestAIGo
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