Jobs in Canada

Product Marketing Specialist in Canada

879 active opportunities · Updated October 2026

Explore current product marketing specialist jobs across Canada. Filter by work mode, employment type, experience, department, date posted and distance.

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📍 San Francisco, Canada· Full-time
✓ High-confidence listingCompany trend -73.4%
Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Business is changing the way companies, brands and organizations leverage the Lyft platform to redefine the way they operate and move people around. We are solving big problems, and meeting the needs of our clients and the people they care about in a whole new way. We realize that the world has changed so much recently, and that the needs of our customers and how they envision transportation is changing too. Our work is fun, challenging and rewarding and we are looking for customer and growth-focused team members passionate about solving problems and delighting our customers. As an Account Manager, you’ll help our clients understand the power of Lyft Business. You will build and manage a named account list of large organizations in the US, ensuring that they leverage Lyft’s products for any transportation objective they have. We’re building the next great transportation platform, and we need world-class talent and candidates that aren’t afraid to try new things and think outside the box to build new business. Responsibilities: Own the customer relationship with enterprise grade partners as their primary representative to Lyft for all their business related transportation needs Partner with Fortune 500 companies, to design, sell and implement custom transportation solutions for their respective passengers that include employees (essential and non), recruits, VIPs, guests, subscribers, etc Identify and generate additional revenue streams within existing accounts, including up-sells and cross-sells; selling across commuter benefits, events, employee perks, concierge, and corporate travel use cases to exceed revenue targets Generate and maintain an active pipeline with meticulous attention to opportunity staging, close dates, revenue forecasts, and deal documentation Constantly ‘se

AIGoMarketingHR
B
📍 San Francisco, Canada· Full-time
✓ High-confidence listing

From $100K/yr

Quick readStrong listing-quality and freshness signals

Who We Are: At Bandwidth, we shape how the world connects. We're the global communications software company and Tier 1 network operator with global reach. The voice, messaging, and emergency services infrastructure behind the brands and apps you use every day. Because we own the network we build on, the problems you'll solve here are bigger, more complex, and more impactful. And as communications shifts to AI, we're the infrastructure layer making it possible. We call ourselves BANDmates because building something this big takes collaboration, different perspectives, and the freedom to bring your authentic self to the table. We're experts who speak like humans. Ready to build what's next? #JoinTheBand What We Are Looking For: We’re looking for an Enterprise Account Executive who will focus on driving new client acquisition for Enterprise accounts using the full suite of Bandwidth’s products. This role is ideal for someone with 5+ years of sales experience who’s ready to join a high-growth area of the business in a critical and rapidly evolving market. What You'll Do: Work with Bandwidth sales leadership to develop and grow the Enterprise sales segment of our business Own the full sales cycle for assigned prospect accounts from discovery to commercial and contractual negotiations Partner with prospective accounts to support their migration of voice, 911, and messaging solutions to the cloud Collaborate closely with the Sales Development team to generate strategic pipeline opportunities Identify and develop new account relationships through inbound leads, outbound prospecting, account mapping with partners, and other internal sources Alongside leadership and other members of the team, provide feedback to internal teams to support better market positioning Navigate multiple levels within a target account by building cross‑functional relationships and effectively leveraging internal Bandwidth resources Proactively manage your pipeline; inpu

GitAIGoMarketing
R
📍 Toronto, Canada· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com . Reddit’s Ads Data Science team is looking for a Senior Staff Data Scientist to lead the scientific strategy behind Reddit’s ads measurement and signal systems. This role sits at the center of how Reddit proves advertiser value, improves signal quality, builds privacy-aware measurement systems, and connects ads exposure to real advertiser outcomes. As a Senior Staff Data Scientist for Ads Measurement, you will be the principal architect of our technical vision and the driving force behind the next generation of our measurement ecosystem. In a landscape rapidly shifting due to privacy regulations, browser changes, and evolving platform dynamics, you will spearhead innovation across experimental design (incrementality/lift), identity, signals, and privacy-safe 1P/3P measurement. This is a high-visibility, high-impact role requiring a rare blend of deep experimentation & causal inference expertise, strategic foresight, and the ability to influence cross-functional executives and industry standards. You will not just adapt to the changing ad-tech environment, you will redefine how we measure value. Responsibilities Technical Vision & Strategy: Define the long-term data science vision & strategy across ads measurement, signal quality, identity, attribution, and privacy. Establish how Reddit should evaluate advertiser value, measurement quality, and signal utility across first-party and third-party products. Set the Cross-Pillar Measurement Science Strategy: Define the long-term data science strategy across a

PythonSQLRestMachine Learning
R
📍 Toronto, Canada· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com . We're looking for a sharp, positive, and motivated self-starter to join our Mid-Market Goods team in Toronto! In addition to laying the foundation of the team, the Client Partner will be responsible for forming relationships with key brands and ensuring they meet their business objectives using Reddit's advertising suite. Please note that this role is required to work in-person from our Toronto office 1-2 days per week. Core Responsibilities: Collaborate with existing clients to deliver Reddit solutions that help achieve those customers’ marketing and business goals Identify areas of additional opportunity within existing client relationships, including new lines of business, and move them through to close Collaborate with Account Managers to create long-term, mutually beneficial partnerships between your customer base and Reddit Act as the CEO of your book of business, and take full ownership of strategic bets, revenue forecasting, and ensuring operational rigor Communicate feedback on our sales processes, narratives, and products to advocate for customers and improve the team's effectiveness and efficiency Proactively manage and deepen relationships with existing advertising partners, both with agencies and directly with clients to drive year-over-year revenue growth Proactively construct upfront and joint business plans with top clients Establish mutually beneficial relationships with new clients, educating them on Reddit and the Reddit ads platform Leverage agency and client direct relationships to identify new buye

GitRestAIGo
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📍 San Francisco, Canada· Full-time· Remote
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About Prophecy Prophecy is building the next generation AI-powered data prep and analysis platform. Our platform enables business analysts and data teams to transform raw data into reliable, production-ready datasets and insights faster, using modern data infrastructure and AI-driven capabilities. We work with leading enterprises to simplify how organizations prepare, analyze, and operationalize data, while maintaining strong governance, security, and operational control. Our mission is to make it dramatically easier for organizations to turn complex data into trusted insights that drive decisions. About the Roles We are looking for a Director of Strategic Partnerships who can do both: drive revenue through Prophecy's partner ecosystem, and build an effective partner program. This is an early-stage, high-ownership motion, the playbook is still being written, and you'll have real influence over how we engage partners, what good looks like for partner-sourced pipeline, and how we build durable co-sell relationships with Snowflake, Databricks, GCP field and partner teams. You will sit at the intersection of sales, partnerships, and strategy, owning partner performance while building the programs and processes that scale it. You'll work directly with our AEs and SEs to bring partners into deals at the right moments, and you'll serve as the primary point of contact for our strategic cloud and ecosystem partners. What You’ll Own Partner Revenue & Pipeline Own and exceed partner-sourced and partner-influenced revenue targets on a quarterly basis Proactively generate pipeline through Snowflake, Databricks, and GCP field AEs and PDMs — building the relationships that produce qualified, sourced opportunities Drive joint account mapping and target account activation against Prophecy's ICP: enterprises running Alteryx on Snowflake or Databricks Activate co-sell motions through marketplace programs (GCP Marketplace, Snowflake Partner Network, Databricks

AWSAzureGCPAI
A
📍 Montreal, Quebec, Canada· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Artefact is a next-generation data and AI consulting firm dedicated to accelerating the adoption of data and AI to create measurable business impact across the full enterprise value chain. We sit at the intersection of consulting, data science, AI technologies, data engineering, and digital transformation. We do not just advise — we build, implement, and deliver results our clients can measure. Our teams bring together consultants, data scientists, data engineers, AI engineers, analysts, and digital experts to solve complex business challenges with pragmatic, production-ready solutions. As Artefact continues to grow globally, we are building a team of entrepreneurial data and AI talent who can help clients move beyond experimentation and into scalable, governed, value-generating AI adoption. The Role Artefact is looking for a Senior AI & Agentic Engineer: a full-stack engineer who takes AI features from idea to production. You will design and build the interfaces, services, and agentic systems at the heart of our client work, such as conversational applications over enterprise data, multi-step agents that automate business workflows, and the retrieval and data pipelines that support them. You will own your components end to end: the React front end, the Python or Node service behind it, the RAG pipeline feeding it, and the evaluations proving it works. This role combines breadth and depth: the ability to take a feature from front end to cloud deployment, together with strong expertise in at least one major AI platform — Google (Gemini), Anthropic (Claude), or OpenAI. You will work with direct client exposure, and you will support the professional development of the junior engineers around you. What You'll Do Build Full-Stack AI Applications, End to End You will build AI products across the entire stack, from interface to infrastructure. Develop user-facing interfaces in TypeScript/React and the backend services and APIs behind them in Python or Node. Implement a

JavaScriptTypeScriptPythonJava
R
📍 Ontario, Canada· Full-time· Remote
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com . Reddit has a flexible workforce! If you happen to live close to one of our physical office locations our doors are open for you to come into the office as often as you'd like. Don't live near one of our offices? No worries: You can apply to work remotely in any country in which we have a physical presence. Team Description Reddit is poised to rapidly innovate and grow like no other time in its history. We’re currently hiring across multiple teams, some of these teams include: Ads ML Serving Team The Ads ML Serving team is part of Reddit’s Ads ML Platform, which builds the infrastructure and tools that power machine learning across Ads. This team focuses on creating a highly reliable, scalable, and efficient ML serving stack. Their work includes evolving long-term serving architecture, integrating closely with the ads serving stack, optimizing CPU/GPU performance, and building model velocity tools like observability libraries and model quality gating. Attribution & Identity Team The Attribution & Identity team builds products that help advertisers understand and measure the impact of their campaigns. They focus on attribution systems, identity solutions, and advertiser experimentation tools that improve performance insights and usability. Their goal is to make Reddit’s advertising platform more effective, transparent, and data-driven. Ads Growth Team The Ads Growth team drives initiatives to expand Reddit’s advertiser base, with a focus on Small to Medium Businesses (SMBs). We build and scale the technical founda

PythonJavaRedisDocker
R
📍 Ontario, Canada· Full-time· Remote
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com . Reddit has a flexible workforce! If you happen to live close to one of our physical office locations our doors are open for you to come into the office as often as you'd like. Don't live near one of our offices? No worries: You can apply to work remotely in any country in which we have a physical presence. Team Description Reddit is poised to rapidly innovate and grow like no other time in its history. We’re currently hiring across three distinct teams: Ad Safety & Verification Team The mission of the Ads Safety & Verification team is to protect the Reddit ads ecosystem so that users have a safe ads experience and legitimate advertisers trust Reddit. This team builds full stack, high scale products that span Reddit’s consumer-facing apps and ads systems. They own integrations with metrics verification and brand safety partners and operate services that scale to reliably handle tens of millions of requests per day. Ads Creative Management (ACM) Team The Ads Creative Management team focuses on the tools and systems advertisers use to create and manage their ad content. From images and videos to headlines and full post creatives, they enable efficient creative management and innovation across the campaign lifecycle. They work closely with AI teams to provide intelligent content suggestions and automation, helping advertisers launch high-quality campaigns faster and more effectively. Brand Innovation Team The Brand Innovation team drives the development of new ad formats that help advertisers maximize reach an

PythonJavaRedisDocker
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📍 New York, NY OR Los Angeles, Canada
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Business Analyst (Product Operations Specialist) (3 month Fixed Term Role with scope to extend) New York/ Remote US (with 2 days per week office time in New York) Prolific Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models. The role Prolific for AI takes on a wide and fast-moving range of customer projects across our biggest AI accounts. Every project has its own requirements, systems, and stakeholders – and right now, that complexity lives in people's heads rather than on paper. We're looking for a Business Analyst / Product Operations Manager to fix that. You’ll get into the weeds of each project's requirements and systems, and turn that complexity into visual maps that the whole team can work from. You’ll be the person who steps back across them, spots the patterns, and tells us what's repeating, what's diverging, and what should become a reusable playbook. You'll also own how requests reach the product team in the first place, building the internal intake process that determines how we become aware of, understand, and prioritise customer asks. Impact: You'll bring order and visibility to a high-throughput, high-complexity part of the business. Every pilot you map makes the next one faster to run and easier to hand off. Experience: You’ll come from a Product or Delivery or Operations background and have cross-functional skills. Building the plane while flying it should excite you, not scare you. You're comfortable being the person who asks the detailed questions until the system actually makes sense – and you know how to represent what you've learned so that other people can act on it immediately, without a meeting. Domain: You'll sit within Prolific f

O
📍 Toronto, Ontario, Canada
✓ High-confidence listingCompany trend -63.6%
Quick readStrong listing-quality and freshness signals

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. The Role We are looking for a Principal Product Manager to lead the strategic evolution of the Auth0 Platform Infrastructure. In this highly visible, high-impact leadership role, you will be the visionary force behind the core infrastructure, consumption models, and platform capabilities that power Auth0’s immense global scale. You will own the multi-year strategy for critical platform pillars, with a heavy emphasis on redefining our rate-limiting and platform consumption frameworks. As a Principal product leader, you will navigate multi-dimensional scaling challenges (including the paradigm shift of autonomous AI agents), influence executive stakeholders, and ensure our platform remains the most resilient, secure, and performant identity solution for the world’s largest enterprises. What You’ll Do Drive the Long-Term Platform & Consumption Strategy: Define and own the multi-year roadmap for Auth0’s core infrastructure. Align deeply technical platform architecture with broader business objectives, Go-To-Market strategies, and overarching revenue goals. Spearhead the Strategic Evolution of Rate Limits & Monetization: Transform rate limits from a protective mechanism into a core business strategy. Pioneer dynamic consumption models, proactive policy-aware observability, and intelligent throttling strategies that align platform costs with customer value, reduce escalations, and unlock new SKUs. Architect Global Cloud Resilience & Scale: Champion ov

AWSAzureGCPMachine Learning
O
📍 Toronto, Ontario, Canada
✓ High-confidence listingCompany trend -63.6%
Quick readStrong listing-quality and freshness signals

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Auth0 is an easy-to-implement, authentication and authorization platform designed by developers for developers. We make applications’ login boxes safe, secure, and seamless for anyone logging in. About the Role We are seeking a Product Manager to join our Enterprise Federation team. In this role, you will partner closely with engineering teams to shape the future of Auth0's core B2B platform. We need a creative, engineering-minded leader to uncover and solve the complex operational realities our customers face when deploying high-scale, multi-tenant B2B applications on Auth0. As the owner of the "front door" to Auth0 B2B, you will directly shape how our enterprise customers—and their end-users—experience our platform. Core Responsibilities & Ownership You will lead two critical product areas: Enterprise Connections: A suite of pre-built connectors that integrate workforce Identity Providers (IdPs), enabling a seamless onboarding experience for enterprise B2B customers. B2B Connect: An innovative offering that allows Auth0 to be deployed on top of—rather than instead of—a customer's existing IdP. In addition to managing these areas, you will: Drive Modularization: Focus on modularizing Auth0’s B2B offerings so customers can quickly adopt high-value features without needing a full identity migration. Lead the Standards Roadmap: Deepen your understanding of regional and vertical identity standards to build, drive, and propel a highly competitive stan

SQLMachine LearningArtificial IntelligenceAI
G
📍 San Francisco, Canada
✓ High-confidence listing

$200K – $300K/yr

Quick readStrong listing-quality and freshness signals

About Glean: Glean is the Work AI platform that helps everyone work smarter with AI. What began as the industry’s most advanced enterprise search has evolved into a full-scale Work AI ecosystem, powering intelligent Search, an AI Assistant, and scalable AI agents on one secure, open platform. With over 100 enterprise SaaS connectors, flexible LLM choice, and robust APIs, Glean gives organizations the infrastructure to govern, scale, and customize AI across their entire business - without vendor lock-in or costly implementation cycles. At its core, Glean is redefining how enterprises find, use, and act on knowledge. Its Enterprise Graph and Personal Knowledge Graph map the relationships between people, content, and activity, delivering deeply personalized, context-aware responses for every employee. This foundation powers Glean’s agentic capabilities - AI agents that automate real work across teams by accessing the industry’s broadest range of data: enterprise and world, structured and unstructured, historical and real-time. The result: measurable business impact through faster onboarding, hours of productivity gained each week, and smarter, safer decisions at every level. Recognized by Fast Company as one of the World’s Most Innovative Companies (Top 10, 2025), by CNBC’s Disruptor 50, Bloomberg’s AI Startups to Watch (2026), Forbes AI 50, and Gartner’s Tech Innovators in Agentic AI, Glean continues to accelerate its global impact. With customers across 50+ industries and 1,000+ employees in more than 25 countries, we’re helping the world’s largest organizations make every employee AI-fluent, and turning the superintelligent enterprise from concept into reality. If you’re excited to shape how the world works, you’ll help build systems used daily across Microsoft Teams, Zoom, ServiceNow, Zendesk, GitHub, and many more - deeply embedded where people get things done. You’ll ship agentic capabilities on an open, extensible stack, with the craf

G
📍 Mountain View, Canada
✓ High-confidence listing

$200K – $300K/yr

Quick readStrong listing-quality and freshness signals

About Glean: Glean is the Work AI platform that helps everyone work smarter with AI. What began as the industry’s most advanced enterprise search has evolved into a full-scale Work AI ecosystem, powering intelligent Search, an AI Assistant, and scalable AI agents on one secure, open platform. With over 100 enterprise SaaS connectors, flexible LLM choice, and robust APIs, Glean gives organizations the infrastructure to govern, scale, and customize AI across their entire business - without vendor lock-in or costly implementation cycles. At its core, Glean is redefining how enterprises find, use, and act on knowledge. Its Enterprise Graph and Personal Knowledge Graph map the relationships between people, content, and activity, delivering deeply personalized, context-aware responses for every employee. This foundation powers Glean’s agentic capabilities - AI agents that automate real work across teams by accessing the industry’s broadest range of data: enterprise and world, structured and unstructured, historical and real-time. The result: measurable business impact through faster onboarding, hours of productivity gained each week, and smarter, safer decisions at every level. Recognized by Fast Company as one of the World’s Most Innovative Companies (Top 10, 2025), by CNBC’s Disruptor 50, Bloomberg’s AI Startups to Watch (2026), Forbes AI 50, and Gartner’s Tech Innovators in Agentic AI, Glean continues to accelerate its global impact. With customers across 50+ industries and 1,000+ employees in more than 25 countries, we’re helping the world’s largest organizations make every employee AI-fluent, and turning the superintelligent enterprise from concept into reality. If you’re excited to shape how the world works, you’ll help build systems used daily across Microsoft Teams, Zoom, ServiceNow, Zendesk, GitHub, and many more - deeply embedded where people get things done. You’ll ship agentic capabilities on an open, extensible stack, with the craf

O
📍 Toronto, Ontario, Canada· Full-time
✓ High-confidence listingCompany trend -63.6%

From C$168K/yr

Quick readStrong listing-quality and freshness signals

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. The team The UI Platform team is the force multiplier for Okta’s entire product portfolio. By building world-class components, accessible frameworks, and developer-friendly tools, your work will directly impact millions of administrative and end-user interactions every day. You will work alongside dedicated product and engineering partners in an environment that values speed, clarity, and career-defining impact. The role The Principal Product Designer – UI Platform is a high-impact individual contributor role, serving as a foundational design lead for Okta's global user experience infrastructure. Joining the Product Platform group, you will act as a resident expert and strategic thought partner, shaping the horizontal design patterns, design architecture, localization/globalization frameworks, and accessibility standards (WCAG) that power every Okta Workforce Identity product. You will partner directly with cross functional UI Platform leads to drive platform-level initiatives, harmonizing user experience (UX) and developer experience (DevEx) across our engineering and product organizations. You will also collaborate closely with the Design Systems team, acting as a bridge between the system and feature teams applying it to our product. What you’ll be doing When everyone on the team can generate UI, the designer's role shifts. You become the person responsible for strong systems thinking, taste, quality, experience, and being the voice of the custome

JavaScriptJavaAWSRest
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📍 Toronto, Canada· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About the Role: We're seeking a Director of Product Support Operations to lead the team that runs how Tubi's Tech Org plans, executes, and ships. PSO is a deliberately lean, AI-first team of Technical Program Managers and Customer Experience specialists built around three durable jobs: orchestrating agentic systems, people, and the cross-team programs that land Tubi's most complex initiatives for over 100 million monthly active users. You will own the Tech Org's most complex, company-level programs, spanning live events, platform integrations, monetization, and financial operations, along with the agentic systems that carry the org's operational load. You will also own the customer experience function end to end and run the Tech Org's operating cadences, including planning cycles, executive business reviews, and org-wide communications. You'll work closely with engineering, product, design, data science, and finance leaders as a trusted executive partner. This team consists of builders, not just coordinators. If you're passionate about building with AI rather than coordinating around it, landing complex programs at company scale, and developing world-class talent while staying hands-on yourself, this is the role for you. This is a hybrid role based out of our San Francisco, New York, Los Angeles, or Toronto offices. What You'll Do: Define the multi-year strategy and 12-month roadmap for Product Support Operations, aligning the portfolio with company objectives Lead, develop, and recruit high-performing Technical Program Management and Customer Experience team members, setting a high bar through direct feedback and rigorous performance management Operate as a player-coach: personally design, ship, and maintain agentic workflows and lead high-stakes programs while modeling the builder-TPM standard for the function Own execution of the Tech Org's most complex, company-level programs spanning multiple organizations and external partners, with impact validated by metrics

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