About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Role Overview We’re looking for a GM/ AVP to drive growth for Lending vertical at Paytm. This role is deeply analytical and focused on reading user and marketing funnels at an atomic level, forming strong hypotheses, and designing experiments to unlock scalable growth. You will work closely with senior stakeholders across Product, Business, Risk, Marketing and growth teams across paytm. Key Responsibilities ● Own end-to-end growth analysis across the unsecured lending, from impressions and clicks to activation, usage, and credit consumption ● Analyze marketing and acquisition funnels at an atomic level using event, clickstream, and impression data to identify gaps and inefficiencies ● Use tools like CleverTap, SQL, Looker and Superset to track funnel movement, drop-offs, and cohort behavior ● Form clear, data-backed hypotheses and design experiments to validate growth opportunities ● Work with campaign managers in the team to execute experiments, relevant campaigns, review content and suggest improvements ● Lead cohort analysis to understand differential behavior across user segments ● Partner with Product teams to identify opportunities to improve user journeys and reduce funnel friction. ● Identify new opportunities for top funnel growth, both within the Paytm ecosystem and outside it. ● Translate complex analyses into clear, actionable recommendations for senior stakeholders ● Build and maintain dashboards to monitor funnel health and experiment outcomes Requirements ● 10+ years of experience in growth, analytics, or product strategy roles ● Strong analytical and problem-solv
