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BPO telecaller's job is to facilitate communication between a company and its customers. Their responsibilities include: Making calls: Making outbound calls to potential customers to promote products or services, and handling incoming calls from customers Customer service: Answering customer inquiries and complaints, and resolving issues Building relationships: Fostering relationships with existing customers and building rapport with potential customers Gathering data: Collecting data on the impact of a company's products or services, and relaying this data to relevant divisions Maintaining records: Keeping accurate records of customer interactions in a database Following up: Following up with customers and providing solutions Adapting communication style: Switching communication style based on social cues and conversational hints Using CRM software: Being familiar with CRM systems and practices