Decision Scientist in Chennai

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: We are seeking an experienced and detail‑oriented Global Data Steward to join our team in Chennai, India, supporting WPP Media’s global Master Data Management (MDM) initiative. This role plays a critical part in maintaining the integrity of WPP Media’s Golden Master Data assets across domains such as Clients, Media, Suppliers, and other core business entities. The role works hands‑on with AI‑assisted mastering and mapping in our internally developed MDM platform, Matrix. The role requires strong ownership, sound judgement, and an attitude focused on getting it right — not just getting it approved. The Global Data Steward is expected to actively drive data quality outcomes, challenge poor inputs or AI recommendations, and ensure that master data decisions are correct, intentional, and fit for long‑term enterprise use. As a Global Data Steward, you will work cross‑region with markets, finance teams, and global stakeholders. A structured, proactive, and assertive (“pushy when needed”) approach is essential to ensure mappings are completed, standards are met, and nothing critical stalls.

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across web, mobile apps, streaming, and linear television, while also maintaining a strong global presence in India with offices in Bangalore and Chennai that support technology, product, and business operations initiatives. Together, we are building a sustainable future for local news. Position Overview TEGNA is looking for a Senior Data Analyst is seeking a skilled and forward-thinking CloudEngineer to join our growing technology team. We are a demand-side platform (DSP) helping advertisers and agencies programmatically reach their target audiences at scale. We are looking for a Senior Data Analyst to drive insights across advertiser performance, audience quality, and supply-side partnerships — going beyond surface-level reporting to uncover the stories that data tells. In this role, you will work at the intersection of data, engineering, and data science — collaborating closely with our engineering team to maintain data integrity and with our ML team to translate model outputs into business intelligence. You will analyse how audiences behave across our platform, evaluate the quality and efficiency of inventory sources, develop forecasts that help advertisers and internal teams plan with confidence, and surface actionable intelligence that helps our advertisers deliver better outcomes while growing the overall business. What You’ll Do • Analyse audience behaviour and segment performance to help advertisers improve targeting efficiency, reach, and campaign ROI across programmatic channels. • Evaluate supply-side inventory quality — assessing publisher segments, bid stream data, win rates, and CPM trends — to inform smarter buying decisions and supply curation strategi