Gtm Senior Business Systems Analyst in Gurugram

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are seeking a versatile marketing leader to manage our marketing engagement across India. As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diversity of the Indian landscape. You will be responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified voice that resonates across multiple borders. Your work spans social, influencers, partner and event marketing. You will be a fulcrum of all the region's outbound activity. You Will: Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for Tier 1 markets (high volume) and Tier 2/3 markets (high growth). Agile GTM Execution: Lead product launches across the region, prioritizing markets based on data, barrier to entry, and product-market fit. Cross-Border Community & Influencer Growth: Leverage the region’s high social media penetration to build a loyal community through influencer partnerships and localized social channels (WhatsApp, Instagram, TikTok). Policy & Comms Collaboration: Work closely with legal and policy teams to navigate the varied regulatory lan