AEO and GEO Marketing Manager

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Okta is seeking a highly proficient GEO Content Specialist to execute content-focused Generative Engine Optimization (GEO) strategies for Okta and Auth0. This is a mid-level individual contributor role focused on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search/GEO/AEO. The ideal candidate is a reliable self-starter with a strong understanding of content, SEO, and the mechanisms of Large Language Models (LLMs). Core Responsibilities & Execution: Content Optimization: Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs. Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats. Understand how content must be structured ( schema.org and JSON-LD) for LLM visibility and apply best practices while adhering to brand and quality standards. Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking cre

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. About the Role Search is being rebuilt in real time. Millions of people now start with a question to ChatGPT, Claude, Gemini, or Perplexity, and the answer they get decides which products they try. When someone asks how to build an app, a website, or a tool for their business, Replit needs to be the answer. We're hiring an AEO/GEO/SEO Lead to own how Replit gets discovered, across AI-generated answers and traditional search. This is a zero-to-one role. You'll define the strategy, then execute it yourself with AI-leveraged production, agency partners, and cross-functional teams behind you. You'll work daily with our Web, Growth, Brand, Content, Product, Engineering, and Analytics teams. The fastest-growing AI-native companies have already turned AI answers into a primary acquisition channel. Your mandate is to do the same for Replit: grow AI referral traffic into one of our largest sources of new builders, keep our traditional search presence compounding, and make Replit the platform AI assistants recommend when anyone wants to build software. Replit moves fast. We ship continuously, experiment relentlessly, and aim to make every builder more productive and creative. We're looking for someone who thrives in that environment: part strategist, part operator, part scientist of a channel that changes every month. What You'll Do Own the AEO/GEO Strategy Define where Replit must show up across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, for which prompts and buyer intents, and build the playbook to win those answers. Set targets, sequence the roadmap, and defend the strategy with data. Win Citations Across the Open Web LLMs cite what they trust: Reddit threads, YouTube videos, high-authority publications, co

We are looking for an International Strategy and Marketing Lead to join our INTL GTM team, based in Dublin. This Individual Contributor role owns marketing and go-to-market strategy execution across our European markets, from research and insights to agency partnerships, content, AEO strategy, and channel development. You will be the on-the-ground builder of how Squarespace shows up across Europe, partnering closely with local agencies and cross-functional teams to bring strategy to life. You are a hands-on operator who thrives on building, comfortable moving from research and strategic input to managing agency relationships to identifying entirely new channels for growth. You partner closely with the Manager, INTL GTM, and the Challenger Market Lead, translating global strategic direction into local execution across Europe. This role is based in Dublin, reports to the Associate Director, International & GTM, and involves regular travel across European markets (up to 30%), with a current focus on Germany and France. You’ll Get To… EU Market GTM Ownership: Own the GTM function for markets across the EU, focusing on identifying the right channels, customers, and messaging to be successful in Europe. Agency & AEO Partnership: Partner with local agencies on strategic marketing and AEO decisions, including content placement, on-the-ground research, and event execution across European markets. Research & Insights: Conduct on-the-ground market research across Europe, surfacing consumer and competitive insights that inform product and marketing strategy. New Channel Identification: Work across the organization to unlock new channels and partners to grow meaningfully. Who We’re Looking For 3-5 years of experience in Marketing, Brand, Agency, or GTM Strategy at a high-growth company Proven experience managing agency relationships, from strategic briefing through execution and performance review Strong research instincts, comfortable gathering and synthesizin

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. The SEO & AEO function specifically drives organic discovery ensuring Stripe is found, cited, and recommended when developers, founders, and finance leaders are searching for or asking about payments, financial infrastructure, and related topics. What you’ll do This role owns one of the most strategically important and evolving acquisition channels at Stripe. Organic search is already one of our largest and most efficient growth channels and the emergence of AI-powered answer engines represents a once-in-a-generation shift in how businesses discover software. The role requires someone who can operate at the intersection of content, product, engineering, and data and who can credibly engage with Stripe's executive team on the strategic importance of organic visibility. This is a rare opportunity to define what AEO means for a company like Stripe and to build the playbook that others will follow. Responsibilities Own the organic growth strategy end-to-end across SEO and AEO (Answer Engine Optimization), including technical optimizations, content strategy, on-site experience, and visibility in general purpose assistants (ChatGPT, Google AI Overviews, Gemini, Perplexity, etc.) and coding assistants (e.g. Claude,

Who we’re looking for and why now? A great writer who gets technical stuff – and loves figuring out how to explain it to other people. We have a strong writing culture, and writing as marketing has worked ridiculously well for us. We have a newsletter with over 100k subscribers, active social accounts, and real SEO and AEO authority. Hundreds of thousands of people visit our website every day. If you join, you won't spend a year building an audience before anyone reads you. We can and like to be opinionated about what we think best practice is and thousands of developers look to us to provide them opinion. The problem is we're at capacity, and there's a long list of content we're neglecting because of it. We used to do more tutorials. Use case guides people keep asking us for. Overall, we have a lot to write about. PostHog has grown from product analytics into a broad platform for engineers, and we're building everything from AI agents and error tracking to data infrastructure at huge scale. We're also open by default, so we're unusually happy to share what we've learned along the way. We want someone who can turn all of that into genuinely useful technical content. Simply put, you're a writer . You care about the craft, have opinions about what makes technical content actually great, and have a portfolio that proves it. What you’ll be doing You'll research and explain use cases, technical concepts, and how things actually work. One day that might mean digging into how our engineers rebuilt part of our data warehouse. Another could be explaining the difference between logs and traces, writing a tutorial for a PostHog use case, or figuring out the best way to explain what a context warehouse is. You'll need to be comfortable getting into technical details, but you don't need to be an engineer. The important bit is that you're curious enough to understand technical concepts properly and a good enough writer to explain them simply. Day to day, it looks like: Writing co

Who we’re looking for and why now? A great writer who gets technical stuff – and loves figuring out how to explain it to other people. We have a strong writing culture, and writing as marketing has worked ridiculously well for us. We have a newsletter with over 100k subscribers, active social accounts, and real SEO and AEO authority. Hundreds of thousands of people visit our website every day. If you join, you won't spend a year building an audience before anyone reads you. We can and like to be opinionated about what we think best practice is and thousands of developers look to us to provide them opinion. The problem is we're at capacity, and there's a long list of content we're neglecting because of it. We used to do more tutorials. Use case guides people keep asking us for. Overall, we have a lot to write about. PostHog has grown from product analytics into a broad platform for engineers, and we're building everything from AI agents and error tracking to data infrastructure at huge scale. We're also open by default, so we're unusually happy to share what we've learned along the way. We want someone who can turn all of that into genuinely useful technical content. Simply put, you're a writer . You care about the craft, have opinions about what makes technical content actually great, and have a portfolio that proves it. What you’ll be doing You'll research and explain use cases, technical concepts, and how things actually work. One day that might mean digging into how our engineers rebuilt part of our data warehouse. Another could be explaining the difference between logs and traces, writing a tutorial for a PostHog use case, or figuring out the best way to explain what a context warehouse is. You'll need to be comfortable getting into technical details, but you don't need to be an engineer. The important bit is that you're curious enough to understand technical concepts properly and a good enough writer to explain them simply. Day to day, it looks like: Writing co