At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Data and analytics are at the heart of Lyft Business's products and decision-making. We're looking to hire a Data Analyst to support our Self-Serve segment — the fastest-growing part of Lyft's B2B portfolio, serving small and mid-size businesses across North America. This is a hands-on role for an analyst who is energized by turning product and customer data into insights that shape strategy — and who builds those insights on a foundation others can trust and reuse. You will be the dedicated analytical partner to the Self-Serve product team, measuring how new features — a redesigned signup experience, onboarding improvements, and lifecycle campaigns — drive customer activation and growth. You'll own the funnel from acquisition through engagement, define the metrics that matter, and deliver the insights that inform where the business invests next. The ideal candidate pairs analytical rigor with a builder's instinct — turning recurring questions into well-defined, reusable datasets instead of one-off answers — and can translate findings into a clear narrative for both technical and non-technical audiences. Responsibilities: Produce high-impact analyses on Self-Serve performance that directly inform product and go-to-market strategy Own the Self-Serve funnel — acquisition, signup, onboarding, and engagement — building the dashboards and datasets that give the team real-time visibility into product health Define what the team's core metrics mean and where they live, so every dashboard, report, and tool returns the same answer to the same question Partner closely with Product and Engineering to validate instrumentation and surface data gaps before they distort the funnel or new features launch — catching the data quality issues that stay invisible until someone goes looking Turn recurring reporting into w
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Role overview
Job description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Analyst, Customer Data & Asset StrategyAnalyst, Customer Data & Asset StrategyOverview
The Franchise model is the cornerstone of Mastercard's success, fostering trust and confidence in our brand for nearly 60 years. It's the driving force behind our competitive edge, enabling global operations at scale and driving innovation in traditional carded payments as well as new payment flows. Through this powerful business model, we ensure that everyday hundreds of millions of consumers, merchants, and banks make, accept, and approve payments with complete peace of mind. The Franchise team shapes the payments ecosystem by establishing principles and foundational standards, onboarding new participants, enabling disputes processes, and ensuring the safety and integrity of our network….all while driving Innovative concepts. Franchise is committed to ensuring the continued growth of Mastercard and the long-term health of the payments ecosystem.
Role
The Analyst, Customer Data & Asset Strategy supports the management and strategic use of Mastercard customer data and franchise assets. This role provides analytical, operational, and project support to help maintain customer data systems and integrity, optimize asset utilization, and enable growth initiatives across the Mastercard ecosystem. Working closely with regional teams, Technology, Franchise Innovation, and cross-functional stakeholders, the analyst develops insights, reporting, and business materials that support decision-making, asset deployment, and technology adoption.
Key Responsibilities
Customer Data & Asset Analysis
• Monitor customer data quality, franchise asset utilization, and related business metrics.
• Develop reporting, insights, and recommendations that support effective management of customer data and franchise assets, including ICAs, BINs, and BRTs.
• Identify trends, risks, and opportunities to improve data quality, operational effectiveness, and asset utilization.
Business Enablement & Strategic Support
• Create presentations, analyses, and business materials that support leadership reporting, customer engagement, and strategic initiatives.
• Support go-to-market activities and asset deployment initiatives through research, analysis, and project coordination.
• Assist in tracking initiative performance and measuring business outcomes.
Technology & Process Support
• Support implementation and adoption of customer data and asset management capabilities.
• Partner with business and technology stakeholders to document requirements, provide testing support, and identify process improvement opportunities.
• Contribute to initiatives that improve operational efficiency, reporting capabilities, and customer experience.
All About You
• Strong analytical and problem-solving skills.
• Ability to transform data into actionable business insights and recommendations.
• Experience developing executive-ready presentations, reports, and business communications.
• Strong organizational skills with the ability to support multiple priorities.
• Effective collaboration and communication skills in a global, matrixed environment.
• Proficiency in using AI tools to enhance analysis, productivity, and business outcomes.
• Proactive, collaborative team player with the initiative to contribute to high-impact projects.Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Pay Ranges
Toronto, Canada: $68,000 - $109,000 CADWhat they are looking for
Skills & requirements
Qualification
We hire the most qualified candidate for the role
Hiring company
Mastercard
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