Business Analysis Group Mgr - Senior Vice President

The Programmatic Media Group Manager is a highly experienced and influential leader responsible for shaping, executing, and optimizing Citi's programmatic media investments, specifically leading Citi’s programmatic media team. This pivotal role requires over 10 years of progressive experience, demonstrating expert-level, hands-on proficiency in leading media activation platforms, coupled with strategic oversight of technical implementations, advanced optimization methodologies, and rigorous analysis of performance and quality metrics. The incumbent will lead a hands-on-keyboard team, safeguarding Citi’s brand while driving significant business outcomes, managing and mentoring programmatic professionals, and ensuring robust governance and operational excellence. Reporting into the Head of Media Transformation and AdTech, this role is essential in influencing both Citi’s internal approach and the broader industry ecosystem through best-in-class strategic technology partnerships, positioning Citi at the forefront of a privacy-first, opt-in advertising experience. Responsibilities: Strategic Leadership & Team Management: Lead, mentor, and develop a high-performing in-house team of programmatic media analysts and coordinators. Oversee day-to-day operations, foster a culture of continuous learning, ensure high performance, and facilitate career growth for team members. Experience building and scaling an in-house programmatic media team is a significant plus. Advanced Platform Strategy & Execution: Define and lead Citi’s future-proof platform capabilities strategy, identifying, evaluating, and implementing best-in-class solutions for media activation, sophisticated optimization, and robust measurement. Maintain expert-level, hands-on proficiency in leading programmatic buying platforms, including non-negotiable expertise in DV360, to guide advanced campaign architecture, intricate bid strategies, and complex opti

The Programmatic Campaign Analyst is a skilled and diligent individual contributor responsible for the execution, optimization, and reporting of Citi's programmatic media investments within an in-house programmatic media team. This role requires 2-5 years of progressive experience, demonstrating strong hands-on proficiency in media activation platforms, coupled with analytical skills to support optimization efforts and assist in the analysis of performance and quality metrics. The incumbent will focus on day-to-day campaign management, safeguarding Citi’s brand while contributing to business outcomes, and supporting the Senior Programmatic Campaign Manager in ensuring operational excellence. Reporting into the Group Manager, Lead Programmatic Media Strategist, this role is essential in executing against Citi’s internal approach and contributing to the effective use of strategic technology partnerships. Key Responsibilities: Programmatic Campaign Execution & Optimization: Execute and optimize programmatic media campaigns across various platforms, ensuring adherence to strategic objectives. Maintain strong hands-on proficiency in leading programmatic buying platforms, including DV360, to implement campaign architecture, bid strategies, and optimization techniques. Performance Monitoring & Reporting: Monitor campaign performance daily, identify trends, and assist in the analysis of programmatic metrics, including basic supply path optimization and media quality indicators. Generate regular performance reports and provide initial insights and recommendations. Platform & Tool Utilization: Utilize various AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting. Assist in the evaluation of new media solutions and features. Vendor Communication Support: Support the Senior Programmatic Campaign Manager in day-to-day communication with core programmatic vendors and technolog

Job Description The Applications Development Senior Programmer Analyst is an intermediate level position responsible for participation in the establishment and implementation of new or revised application systems and programs in coordination with the Technology team. The overall objective of this role is to contribute to applications systems analysis and programming activities. Responsibilities: Conduct tasks related to feasibility studies, time and cost estimates, IT planning, risk technology, applications development, model development, and establish and implement new or revised applications systems and programs to meet specific business needs or user areas Monitor and control all phases of development process and analysis, design, construction, testing, and implementation as well as provide user and operational support on applications to business users Utilize in-depth specialty knowledge of applications development to analyze complex problems/issues, provide evaluation of business process, system process, and industry standards, and make evaluative judgement Recommend and develop security measures in post implementation analysis of business usage to ensure successful system design and functionality Consult with users/clients and other technology groups on iss

The Applications Development Technology Lead Analyst is a senior level position responsible for building robust, high-performance, large-scale applications. The overall objective of this role is to lead applications systems analysis and programming activities. Responsibilities: * Partner with multiple management teams to ensure appropriate integration of functions to meet goals as well as identify and define necessary system enhancements to deploy new products and process improvements * Resolve variety of high impact problems/projects through in-depth evaluation of complex business processes, system processes, and industry standards * Provide expertise in area and advanced knowledge of applications programming and ensure application design adheres to the overall architecture blueprint * Utilize advanced knowledge of system flow and develop standards for coding, testing, debugging, and implementation * Develop comprehensive knowledge of how areas of business, such as architecture and infrastructure, integrate to accomplish business goals * Provide in-depth analysis with interpretive thinking to define issues and develop innovative solutions * Serve as advisor or coach to mid-level developers and analysts, allocating work as necessary * Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Qualifications: * 5 to 8 years of relevant experience in Apps Development or systems analysis role * Extensive experience system analysis and in programming of software applications * Hands-on experience in

The Applications Development Technology Lead Analyst is a senior level position responsible for building robust, high-performance, large-scale applications. The overall objective of this role is to lead applications systems analysis and programming activities. Responsibilities: * Partner with multiple management teams to ensure appropriate integration of functions to meet goals as well as identify and define necessary system enhancements to deploy new products and process improvements * Resolve variety of high impact problems/projects through in-depth evaluation of complex business processes, system processes, and industry standards * Provide expertise in area and advanced knowledge of applications programming and ensure application design adheres to the overall architecture blueprint * Utilize advanced knowledge of system flow and develop standards for coding, testing, debugging, and implementation * Develop comprehensive knowledge of how areas of business, such as architecture and infrastructure, integrate to accomplish business goals * Provide in-depth analysis with interpretive thinking to define issues and develop innovative solutions * Serve as advisor or coach to mid-level developers and analysts, allocating work as necessary * Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Qualifications: * 6 to 9 years of relevant experience in Apps Development or systems analysis role * Extensive experience system analysis and in programming of software applications * Hands-on experience in

The Applications Development Technology Lead Analyst is a senior level position responsible for building robust, high-performance, large-scale applications. The overall objective of this role is to lead applications systems analysis and programming activities. Responsibilities: * Partner with multiple management teams to ensure appropriate integration of functions to meet goals as well as identify and define necessary system enhancements to deploy new products and process improvements * Resolve variety of high impact problems/projects through in-depth evaluation of complex business processes, system processes, and industry standards * Provide expertise in area and advanced knowledge of applications programming and ensure application design adheres to the overall architecture blueprint * Utilize advanced knowledge of system flow and develop standards for coding, testing, debugging, and implementation * Develop comprehensive knowledge of how areas of business, such as architecture and infrastructure, integrate to accomplish business goals * Provide in-depth analysis with interpretive thinking to define issues and develop innovative solutions * Serve as advisor or coach to mid-level developers and analysts, allocating work as necessary * Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Qualifications: * 5-8 years of relevant experience in Apps Development or systems analysis role * Extensive experience system analysis and in programming of software applications * Hands-on experience in We