Business Analyst- Paytm Ads

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team Paytm Ads is the digital advertising platform of Paytm, enabling brands to reach and engage with over 350M+ users across Paytm’s ecosystem of 200+ payment, commerce, and retail services—both online and offline. By leveraging transaction signals and behavioral insights, Paytm Ads enables advertisers to target highly relevant consumer cohorts and deliver performance-driven campaigns. About the Role We are looking for a Manager – Product Analytics to drive data-led decision making across the Paytm Ads platform. This role works closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes, translating data into actionable insights that improve advertiser and platform performance. Key Responsibilities: ● Build and maintain automated dashboards and BI reports for key product and revenue metrics. ● Write advanced SQL queries to analyze large datasets and generate actionable insights. ● Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities. ● Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact. ● Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions. ● Translate business/product questions into structured analysis recommendations for stakeholders. Qualifications: ● B.E./B.Tech from a reputed engineering institute ● Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles. ● Strong SQL expertise for large-scale data analysis and reporting. ● E

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. ABOUT THE ROLE Digital Gold & Silver is one of the fastest-scaling propositions in the Wealth portfolio. As Senior Business Analyst, you will own the numbers end to end from acquisition through retention, churn, revenue and GMV. This is not a reporting role: you will frame problems independently, find root causes, size opportunities, and convert them into growth recommendations that Marketing and Business teams act on. KEY RESPONSIBILITIES Business Insights & Growth • Drive data-led growth across the acquisition, retention, churn, revenue and GMV lifecycle. • Own deep-dive analytics to identify key drivers and opportunities for acquisition, engagement, retention and churn reduction. • Drive Revenue and GMV growth in line with the Annual Operating Plan (AOP) through actionable insights and growth recommendations. Customer & Lifecycle Analytics • Analyse cohorts, journeys, segments and behavioural trends to improve customer lifetime value and repeat transactions. • Build cohort and retention frameworks (D0/D7/D30, monthly triangles) across new, reactivated and repeat users. • Diagnose churn and cancellation drivers and recommend structural fixes, not surface-level corrections. Campaign Efficacy & Attribution • Measure and optimize campaign efficacy — identifying the right segments, propositions, channels and levers to maximize incremental GMV and revenue. • Conduct funnel, cohort, campaign and attribution analysis to identify performance gaps and recommend corrective actions. • Reconcile promotional burn against incremental GMV; establish ROI and cost-per-incremental-user benchmarks by campaign and segment. • Ana

About Us:Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology About team : DevicesTech is a strategic and critical center of technology within the Paytm payments vertical that builds scalable payment solutions to offer a secure & seamless payment experience to millions of users with devices ranging from the versatile flagship devices - All-in-One POS and Soundbox to the small yet powerful - Linux POS. The EDC machines accept all payment methods(All debit and credit cards, Paytm wallet, net-banking, All UPI apps) using our range of Paytm devices. The IoT devices support innovative payment workflows to prevent frauds and increase overall engagement of the merchants and consumers. Millions of devices are deployed in the country from large store chains to smaller merchants with an aggressive market focus accomplishing very fast growth. This scale is made possible with the underlying core technology platform built by the Devices Tech team that is scalable with robust security and a highly accurate transactional system with safe money movement. The Devices Tech builds and owns a mix blend of EDC and IoT(Internet of Things) middleware services powered by several Java microservices, mix of Sql and NoSql databases, distributed architecture on cloud with many AWS managed and self manages tools and services, and inhouse devices SDKs built by our Android and Embedded System team. About the Role: We are looking for a highly analytical and business-oriented Subscription Growth Manager to drive recurring revenue, retention, collections, renewals, and merchant lifecycle management for the Soundbox subscription business. The role will be responsible for owning subscription revenue performa

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Job Brief We are looking for a Product Analyst to join our product team and support data-driven decision-making across the product lifecycle. This role focuses on analyzing product performance, user behavior, and key metrics to improve customer experience and drive product growth. You will work closely with Product Managers, Engineering, Design, and other stakeholders to translate data into actionable product insights. Key Responsibilities * Analyze product performance, user behavior, and feature adoption to identify optimization opportunities * Define, track, and monitor product KPIs such as engagement, retention, conversion, and growth * Build and maintain dashboards and reports using spreadsheets, SQL, and BI tools * Partner with Product Managers to support roadmap prioritization and feature impact analysis * Conduct funnel, cohort, trend, and root-cause analysis * Support product launches by defining success metrics and performing post-launch analysis * Analyze product ratings, reviews, and customer feedback to inform product improvements * Drive small to medium-scale analytics initiatives end-to-end * Collaborate with cross-functional teams to present insights and recommendations * Benchmark products against industry trends and best practice*s Required Qualifications * Bachelor’s degree in Business, Economics, Mathematics, Engineering, Computer Science, or a related field; Master’s degree preferred * 3-5 years of Proven experience in a Product Analyst or product-focused analytics role * Strong proficiency in SQL and working with relational databases * Strong experience with spreadsheet-based analysis and da

About Us: Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. About the Team: The Credit Risk Product Team is at the core of our lending operations, ensuring that our risk assessment models are efficient, scalable, and compliant with regulatory frameworks. The team collaborates closely with data scientists, engineers, and business stakeholders to develop and enhance credit risk models, decisioning frameworks, and risk mitigation strategies. By leveraging advanced analytics and machine learning, the team continuously refines underwriting processes to optimize loan performance and reduce defaults. About the Role: We are seeking a detail-oriented Credit Analyst to join our risk management team. The ideal candidate will be responsible for implementing credit risk policies, optimizing risk policies, and ensuring compliance with regulatory requirements. You will work closely with data scientists, product managers, and credit teams to enhance our underwriting models and decisioning frameworks. Key Responsibilities: * Analyze credit risk across various products, including merchant and personal loans, postpaid. * Liaison with the business team to understand the credit risk policies and implement the same on platform. * Implement the credit risk policies on our proprietary platform. * Monitor performance of credit risk policies. Share feedback with product and Policy team what's working well and what needs improvement. * Utilize alternative data sources, machine learning models, and traditional credit assessment techniques to enhance risk evaluation. * Conduct testing and scenario analysis to measure policy resilience. * Monitor key risk indicators (KRIs) and provide actionable

About Us Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases.aytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners. About the role: Evangelize and demonstrate the value and impact of analytics for informed business decision making by developing and deploying analytical solutions and providing data driven insights to business stakeholders to understand and solve for various lending business nuances. The Credit Risk Analyst will be responsible for monitoring , analysing and optimising lending portfolios across consumer / merchant lending products. This includes overseeing portfolio health , developing / refining risk strategies and supporting business growth through risk adjusted decision making. Key Responsibilities : - Portfolio Monitoring & Analytics - Risk Strategy & Policy Design - Stress Testing & Risk Containment - Loss forecasting & scenario planning - Product & Growth Partnership - Collections Interface / Strategy - Compliance & Bureau Management Requirements: - 5 to 8 yrs in portfolio risk management function in Fintech/ Banks/ NBFC - Hands on experience in SQL, Python, R, Pyspark - Good understanding of Bureau data, Alternate Data, Scorecards, Digital Lending API's etc - Ability to translate data into clear insights and recommendations - Familiarity with BI tools like Tableau, Looker , Metabase etc - Understanding of machine learning models in credit risk - Strong problem solving and stakeholder management skills