Where Performance Meets Purpose Iconic golf brands. Commitment to excellence. Colleagues who care. Working at Acushnet Company means you bring your background and experience to a company with a rich history of creating the best products for dedicated golfers around the world. Your performance has purpose at Acushnet Company. What You Will Be Doing: As a member of the Titleist & FootJoy Marketing Team, the CRM/Email Marketing Specialist is responsible for planning and executing global and local communication strategy with consumers through direct management of email marketing programs, customer lifecycle and retention marketing programs, and connecting customer data from throughout the organization. The CRM/Email Marketing Specialist will become a thought leader as it relates to customer lifecycle management and optimizing engagement with consumers through our CRM platform. The successful candidate will partner with DTC teams, creative, digital marketing, and product marketing teams to maximize lifetime value of consumer relationships as well as drive engagement and growth throughout each community through various marketing initiatives. Primary Responsibilities · Mange & maximize e-mail marketing program: Accountable for email marketing execution, creative briefing and development process, QA and deployment, and performance evaluation. This includes managing the local campaign calendar, managing the creative production process by leveraging our Digital Marketing and Creative teams to build appropriate content briefs, creative & copy development, and site experience. Grow triggered email program by driving revenue through on-going optimization of creative, messaging, promotion, cadence and templates. · Develop sophisticated cross-channel consumer journeys to achieve specific business objective
Content Lifecycle Planning Specialist
Role overview
Job description
Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Content Lifecycle Planning Specialist San Mateo, CA (Flex Mode) **remote considered - west coast only Role Overview The PlayStation store business has continued to deliver massive g
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Skills & requirements
Qualification
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment
Hiring company
PlayStation Global
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C$70K – C$80K/yr
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