$250K – $325K/yr
CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 43 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. The VP, Performance Marketing will build and scale CLEAR’s customer acquisition and retention strategy for our business, owning performance across paid media, search and emerging discovery, web, CRM and lifecycle, and strategic partnerships. As AI reshapes how travelers discover, evaluate, and purchase products, you’ll define the next generation of CLEAR’s performance marketing playbook – reaching travelers long before they arrive at the airport and turning them into long-term Members. What you'll do: Own CLEAR’s performance marketing strategy and investment portfolio across paid media, search, web, CRM and lifecycle, and emerging channels – allocating resources based on incrementality, customer economics, and measurable business impact. Build the next generation of traveler discovery for CLEAR across traditional search, AI assistants, communities, travel media, and emerging platforms; establish how we measure and grow CLEAR’s visibility, consideration, and recommendation as consumer behavior evolves. Own the Member lifecycle from acquisition through renewal and winback, building personalized journeys, offers, and experiences that increase engagement, retention, and adoption of CLEAR’s growing portfolio of travel products and services. Grow CLEAR’s strategic travel partnerships, including credit card, airline, and travel partners, while developing new acquisition opportunities across travel media networks and other first-party ecosystems that reach consumers throughout their journey. Build a rigorous performance and experimentati