We are looking for a hands-on VP, Product Analytics to lead Product Analytics and build an AI-native analytics operating system across the company’s crypto, stocks, prediction markets, perpetuals, and stock futures products. You will set the analytics strategy, lead and develop the Product Analytics team, and ensure data consistently shapes product and business decisions. This is a player-coach role: you will operate at executive level while remaining technically close enough to review PRs, guide data modeling and pipeline design, and challenge analytical conclusions. You will own product and business reporting, experimentation, release measurement, diagnostic analysis, the Amplitude data stack, and the systems through which analytics work is delivered at scale. Lead Product Analytics Set the vision, priorities, operating model, and quality standards for Product Analytics. Hire, coach, and develop a high-performing team. Review analytical and data-engineering PRs, providing guidance on SQL, data models, pipelines, metric definitions, and methodology. Represent Product Analytics in executive and product decision-making. Allocate team capacity toward the company’s highest-impact opportunities. Build an AI-native analytics operating system Design how analytics work moves from business questions to trusted decisions across intake, data discovery, analysis, validation, reporting, and knowledge management. Build reusable AI tools to automate repetitive workflows, encode analytical standards, and improve the speed, quality, and consistency of delivery. Establish appropriate governance, validation, and human review for high-stakes decisions. Measure the system’s impact on turnaround time, analytical quality, experimentation throughput
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Role overview
Job description
Own lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation through targeted campaigns and personalized experiences.
Design and execute end-to-end marketing automation — from segmentation and journey architecture through to delivery, measurement, and iteration — across email, push, in-app, and in-browser channels.
Develop deep ownership of the CRM tech stack — including segmentation logic, channel configuration, data flows, and automation architecture — to operate effectively and surface improvement opportunities.
Partner with the MarTech team to build and maintain API-based triggers, data integrations, and real-time event pipelines that power scalable, data-driven campaign delivery.
Write and maintain HTML/CSS for email and in-browser templates, ensuring consistency with brand guidelines, responsive design, and cross-client rendering quality.
Leverage customer behavioral data and signals to craft personalized experiences, drive upsell, and expand user usage across products.
Apply CRM best practices in personalization, A/B testing, journey design, and attribution — continuously raising the bar on execution quality and measurable impact.
Leverage AI and machine learning tools to enhance personalization, optimize send times, improve content generation, and scale campaign operations.
Own campaign reporting and performance analysis; translate data into actionable insights to optimize messaging, timing, segmentation, and channel mix.
Collaborate cross-functionally with Product, Marketing, Creative, Legal, Compliance, and Tech for go-to-market strategies aligned with business priorities.
Coordinate with regional legal and compliance teams to ensure CRM activities comply with local regulations, particularly in regulated markets.
Develop engagement strategies such as gamification, challenges, and reward mechanics to enhance platform stickiness and drive key usage metrics (e.g., DAU/MAU, transactions, purchases).
Minimum 4–6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles.
Hands-on experience with CRM and CDP platforms, particularly Braze; proficient in building, QAing, and optimizing campaigns directly in the tool.
Technical proficiency in HTML/CSS for email and in-browser message development; experience with responsive design and cross-client rendering.
Familiarity with REST APIs and how CRM platforms consume event data and integrate with external systems; ability to work alongside MarTech and engineering teams on integrations.
Strong command of CRM setup and operations — segmentation architecture, channel logic, data integration, and automation flows.
Analytical proficiency in campaign performance analysis; comfort with BI tools and data querying. SQL experience is a strong plus.
Demonstrated interest in applying AI tools to CRM workflows — content generation, predictive segmentation, send-time optimization, or operational automation.
Solid understanding of lifecycle marketing best practices: personalization, journey design, A/B testing, and campaign attribution.
Strong organizational skills — able to manage multiple campaigns and workstreams simultaneously with a high degree of accuracy.
Strong cross-functional communication skills; comfortable navigating between Marketing, Product, Legal, and Tech teams.
Knowledge of digital assets, cryptocurrency, and Web3 ecosystems is highly preferred.
Experience in a regulated industry (crypto, fintech, gaming) is a strong advantage.
What they are looking for
Skills & requirements
Qualification
Minimum 4–6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles
Department · Growth & Marketing
Hiring company
Crypto.com
View the company profile, current openings and hiring details.
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