About Mixpanel Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com . About the Team Our Renewals team owns the commercial success of Mixpanel's existing customer base, protecting and growing renewable ARR across APAC. We take a proactive, full-lifecycle approach to every account: planning early, leading with the value customers realise from Mixpanel, and building the commercial strategy that turns satisfied customers into long-term, growing partnerships. This is a highly cross-functional team. We partner closely with Customer Value Architects, Account Executives, Deal Desk, Finance, Legal, Marketing, and Product to deliver successful customer outcomes and predictable, disciplined revenue retention across the region. About the Role As a Renewal Manager, you'll own the commercial success of your book of business, taking a proactive, 12-month approach to renewal planning, customer value, stakeholder alignment, and negotiation. You'll be accountable for the end-to-end renewal lifecycle, from early strategy and stakeholder mapping through negotiation, execution, and post-renewal success planning, always focused on customer satisfaction, long-term retention, and sustainable growth. A renewal is being managed from the moment the last one is signed. You'll set the strategy long before commercial negotiations begin, protect the commercial baseline in every decision, and maintain a forecast that leadership can trust, with no surprises and no last-minute category flips. You'll lead with value, understand what customers achieved with Mixpanel today, and build your commercial approach around the outcomes we’ve delivered. This is a commercial, ownership-driven role at the centre of Mix
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Role overview
Job description
Own lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation through targeted campaigns and personalized experiences.
Design and execute end-to-end marketing automation — from segmentation and journey architecture through to delivery, measurement, and iteration — across email, push, in-app, and in-browser channels.
Develop deep ownership of the CRM tech stack — including segmentation logic, channel configuration, data flows, and automation architecture — to operate effectively and surface improvement opportunities.
Partner with the MarTech team to build and maintain API-based triggers, data integrations, and real-time event pipelines that power scalable, data-driven campaign delivery.
Write and maintain HTML/CSS for email and in-browser templates, ensuring consistency with brand guidelines, responsive design, and cross-client rendering quality.
Leverage customer behavioral data and signals to craft personalized experiences, drive upsell, and expand user usage across products.
Apply CRM best practices in personalization, A/B testing, journey design, and attribution — continuously raising the bar on execution quality and measurable impact.
Leverage AI and machine learning tools to enhance personalization, optimize send times, improve content generation, and scale campaign operations.
Own campaign reporting and performance analysis; translate data into actionable insights to optimize messaging, timing, segmentation, and channel mix.
Collaborate cross-functionally with Product, Marketing, Creative, Legal, Compliance, and Tech for go-to-market strategies aligned with business priorities.
Coordinate with regional legal and compliance teams to ensure CRM activities comply with local regulations, particularly in regulated markets.
Develop engagement strategies such as gamification, challenges, and reward mechanics to enhance platform stickiness and drive key usage metrics (e.g., DAU/MAU, transactions, purchases).
Minimum 4–6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles.
Hands-on experience with CRM and CDP platforms, particularly Braze; proficient in building, QAing, and optimizing campaigns directly in the tool.
Technical proficiency in HTML/CSS for email and in-browser message development; experience with responsive design and cross-client rendering.
Familiarity with REST APIs and how CRM platforms consume event data and integrate with external systems; ability to work alongside MarTech and engineering teams on integrations.
Strong command of CRM setup and operations — segmentation architecture, channel logic, data integration, and automation flows.
Analytical proficiency in campaign performance analysis; comfort with BI tools and data querying. SQL experience is a strong plus.
Demonstrated interest in applying AI tools to CRM workflows — content generation, predictive segmentation, send-time optimization, or operational automation.
Solid understanding of lifecycle marketing best practices: personalization, journey design, A/B testing, and campaign attribution.
Strong organizational skills — able to manage multiple campaigns and workstreams simultaneously with a high degree of accuracy.
Strong cross-functional communication skills; comfortable navigating between Marketing, Product, Legal, and Tech teams.
Knowledge of digital assets, cryptocurrency, and Web3 ecosystems is highly preferred.
Experience in a regulated industry (crypto, fintech, gaming) is a strong advantage.
What they are looking for
Skills & requirements
Qualification
Minimum 4–6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles
Department · Growth & Marketing
Hiring company
Crypto.com
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