Objectives of this role Developing and executing strategic plans for the assigned product category to drive sales and profitability. Analysing market trends, consumer behaviour and competitor activities in order to identify growth opportunities and market gaps. Collaborating with various teams, like marketing, sales and product development, to identify and implement new products, services and marketing initiatives. Managing product assortment, pricing, promotions and inventory to optimise category performance. Evaluating customer feedback and implementing changes to enhance the overall customer experience and drive customer loyalty. Developing solid relationships with key vendors and suppliers to improve category offerings and negotiate favourable terms. Your tasks Conduct thorough market research and analysis to identify emerging trends, competitive landscape and customer preferences and provide actionable plans. Develop and execute comprehensive category management strategies to achieve business objectives and drive growth. Maintain robust category management tools and processes, ensuring seamless strategy execution across the organisation. Monitor and evaluate category performance, leveraging key performance indicators (KPIs) to identify areas for improvement and implement corrective measures. Lead supplier negotiations, ensuring favourable terms and conditions to drive cost savings and strengthen supplier relationships. Collaborate with marketing teams to develop effective product messaging, positioning and communication strategies. Execute pricing strategies and promotional plans to optimise profitability while considering market dynamics and customer value perception. Stay up-to-date with industry trends, competitor activities and technological advancements to provide recommendations to senior management. Required skills and qualifications SA bachelor’s degree in business, marketing or a related field. 3+ years of experience as a category manager in the
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Role overview
Job description
About the Role
We are looking for an experienced Customer Retention & Loyalty Manager to drive customer engagement, repeat transactions, and long-term customer value. The ideal candidate will own retention strategy, loyalty programs, CRM campaigns, and lifecycle marketing initiatives to improve customer stickiness and maximize Customer Lifetime Value (LTV). The role requires a strong understanding of customer behavior, data analytics, CRM platforms, and loyalty frameworks, preferably in Travel, E-commerce, Fintech, or Consumer Internet businesses.
Key Responsibilities
Define and execute customer retention and loyalty strategies across customer lifecycle stages. Design and manage loyalty programs, membership offerings, rewards, cashback, and engagement initiatives. Drive repeat transactions and improve customer retention metrics through targeted CRM campaigns. Develop customer s
…What they are looking for
Skills & requirements
Qualification
8+ years of experience in Customer Retention, Loyalty, CRM, Lifecycle Marketing, or Customer Engagement
Department · Enabling
Hiring company
Private Employer
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