The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. Marketing plays a key part in extending the journalistic legacy and mission of The Times into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create award-winning marketing that demonstrates our mission, how we're leading the journalism industry and all the ways our readers can subscribe. We are seeking a Marketing Designer to help bring to life the full-funnel creative strategy and execution for our News product and All Access bundle subscription offering. This is a hands-on design role for a creative who can translate the value of all we offer — independent journalism and world-class lifestyle products — into clear, compelling campaigns that drive performance and deepen engagement with our products. Reporting to the Creative Director, Design, Marketing, you will work closely with writers, designers and our audio and video teams, as well as partners in marketing and media strategy, product design, audience insights and brand identity. You'll contribute to integrated campaigns across the full subscriber journey — from full-funnel product launches to subscriber acquisition campaigns to app store optimization efforts and more. You are passionate about both exceptional craft and the collaborative process it takes to create it. You thrive at the intersection of brand and performance, are excited to contribute directly to growth and product marketing initiatives, and are curious to learn from and pa
Role overview
Job description
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. We are seeking a Marketing Designer to help bring to life the full-funnel creative strategy and execution for our Games subscription offering. This is a hands-on design role for a creative who can translate the value of all we offer — independent journalism and world-class lifestyle products — into clear, compelling campaigns that drive performance and deepen engageme
…What they are looking for
Skills & requirements
Qualification
5+ years of hands-on graphic design experience at an advertising agency, digital agency, studio or in-house team, with a focus on marketing or advertising creative. A design portfolio that shows sharp execution and conceptual thinking across a range of touch points — including social, digital display, email, in-app and print — and demonstrates how your design choices clarify complex ideas for different audiences across the funnel. High proficiency in the formal elements of design, including typography, layout, balance, hierarchy, proportion, color, emphasis and unity, with a refined aesthetic and strong attention to detail from concept through production. Fluency with design and motion tools such as Figma, and Adobe Creative Suite, with files that support iteration, collaboration and production. Hands-on motion and animation experience in After Effects. Comfort working cross-functionally with partners in marketing strategy, media, product design, audience insights and brand identity, and enthusiasm for collaborating on campaigns that not only look great but also perform. Understanding of trends in digital advertising and growth marketing, plus familiarity with the latest social med
Department · Creative Generalist
Hiring company
The New York Times
At The Times, our mission is to seek the truth and help people understand the world. Having a diverse staff with a broad range of backgrounds and experiences is vital to ensuring we cover the world fully and fairly and offering products that have a wide appeal. Our vision is to become the essential subscription for every curious person seeking to understand and engage with the world. This work is supported by our journalists and a range of dedicated individuals, from data scientists to marketers, designers, engineers and more. Our cutting-edge journalism reaches 150 million readers each month, and is produced by journalists reporting on the ground from more than 170 countries. If you find our mission and vision inspiring, we invite you to apply for any of our open positions. And if you are a current Times employee, please apply on our internal job board.
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