$144.6K – $163.2K/yr · Jobiba est.
The Associate Program Manager Retention (Digital Commerce) will be the primary executor of email, text message and push notification campaigns spanning on-boarding, growth, and retention for our digital commerce initiatives. This role is responsible for the day-to-day creation of adhoc and planned campaigns supporting product launches, promotions, and retargeting efforts. This role requires a creative thinker and collaborative work with internal teams including brand marketing, ecommerce, design, copy writing, legal and advanced analytics. The ideal candidate is organized, has strong attention to detail, and has a passion for retention marketing. Essential Functions and Key Responsibilities: Serve as the primary executor of day-to-day ad hoc email, text message and push notification campaigns for product launches, promotions, and retargeting. Responsible for template setup, segmentation, QA, and deployment while adhering to brand style guide and channel best practices. Assist in building and maintaining the monthly retention marketing campaign calendar, ensuring alignment across email, SMS and push channels. Partner with the ecommerce planning team to understand product and promotional forecasts, using those insights to adjust the campaign calendar and prioritize messaging focus accordingly. Contribute to email, text messaging and push marketing strategies that convey overall marketing messages clearly and in the proper tone to customers and prospective customers. Wireframe campaigns and design templates. Liaise with internal teams to provide detailed direction for design and copywriting handoff. Develop and execute subscriber onboarding strategies across email, text message and push channels to drive engagement and long-term retention among new subscribers. Partner with analytics team to establish and maintain KPI dashboards and reporting frameworks to track channel performance