Director, Content Strategy

Director, Global Digital Content/Commerce Strategy Laneige | Location: Los Angeles (Hybrid) Reports to: VP, Global Brand and Consumer Activation Location Based in Los Angeles (Hybrid) Role Overview Laneige is one of the most recognized skincare brands in the world, and we're building the team to lead what comes next. As Director of Global Digital Creative Strategy, you will define how Laneige's campaigns are conceived, built, and distributed for the digital age — creating work that doesn't just look good, but performs. This role sits at the intersection of creative strategy, content, and digital commerce. You'll develop globally scalable campaign and content strategies that are engineered for discoverability from the start: across TikTok, Amazon, brand.com, retailer.com, and beyond. These plans will then be packaged into activation frameworks that regional teams around the world can execute. For markets that don't have dedicated digital commerce capability, your team becomes their strategic partner. You'll report to the VP of Global Brand, lead a team including a Manager of Global Digital Creative Strategy, and collaborate closely with HQ in Seoul and regional leads across NA, APAC, and EMEA. Key Responsibilities Digital Campaign & Content Strategy Lead the development of global digital-first campaign strategies for Laneige launches — campaigns conceived for how people actually consume content, not adapted for it after the fact Define content strategies that drive performance across platforms: TikTok (organic and Shop), Instagram, YouTube, Google, Amazon, and retailer.com environments Build campaign and content frameworks that are modular and market-ready — designed to be localized and activated by regional teams without losing strategic integrity S

Our Mission You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked. We’re here to give power to the patient. For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more. Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting . We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking. Fixing healthcare starts with fixing access to it. And we're still just getting started. Your Impact on our Mission As Director of Organic Social, you'll own how Zocdoc shows up on social, shaping how patients and providers perceive, connect with, and engage with our brand. You'll define and lead a social strategy that brings the humanity of healthcare and the value of Zocdoc to life through distinctive storytelling, breakthrough creative, and meaningful community engagement. By building a culturally relevant and differentiated social presence, you'll strengthen our reputation, deepen brand affinity, and make Zocdoc not just a platform people use, but a brand they love, believe in, and want to be a part of. Your day to day is… Own and lead Zocdoc's organic social strategy across Instagram, TikTok, YouTube, and emerging channels, defining the vision, priorities, and approach to driving brand awareness, affinity, and engagement among patients and providers Set the creative vision and lead content strategy, ideation, and production, developing distinctive, social-first programming and campaigns that build cultural relevance and long-term brand e

At Lyft, our purpose is to serve and connect. To do this, we start with our own community by fostering a respectful and diverse organization where every voice is heard, valued, and empowered to contribute to our shared success. We are seeking a strategic and visionary Director of Product and Brand Communications to play a pivotal leadership role in building a fresh take on an iconic brand. This highly visible and cross-functional position will drive the company’s product narrative, giving riders and drivers compelling reasons to choose Lyft. As a vocal cross-functional partner with significant influence, you'll collaborate across departments to shape our brand story and product narratives. This role demands a strategic thinker who can craft compelling narratives for multiple audiences including riders, drivers, regulators, and the broader business community. The successful candidate will be a resourceful self-starter who thrives in dynamic, fast-paced environments, demonstrating agility and adaptability as our company and industry evolve. You'll own the process for building and launching brand and product moments through multi-channel, earned media programs including narrative development, product demos, event planning, editorial extensions, and influencer engagement. This is an opportunity to join a fun and hungry team and have a profound impact on the company. The role reports to the Vice President of Communications. Responsibilities: Define compelling consumer and technology narratives that support the company’s broader narrative and vision, and build a strategic and creative communications plan that strengthens Lyft’s image and reputation with consumers. Provide strategic leadership for the Product and Brand Communications team, setting the vision, developing long-term plans, and fostering a high-performing team through mentorship, coaching, and professional development opportunities. Lead our content strategy, including AEO efforts Drive the o

Hybrid - New York, NY. Must be based in NY, Laneige is seeking a dynamic Senior Social Media Manager to lead our platform strategy, elevate brand storytelling, and deepen community engagement across Instagram, TikTok, YouTube, and Facebook. This high-impact role is central to shaping Laneige’s digital voice, translating cultural insights into compelling narratives, and building authentic connections with our audience. As a strategic partner to the IC Director, you will own the full lifecycle of social media strategy—from ideation and content planning to execution, optimization, and performance analysis. You’ll drive campaign development, oversee team workflows, and collaborate cross-functionally to ensure every touchpoint reflects Laneige’s brand ethos and delivers measurable results. You’ll spearhead content creation across evergreen storytelling, product launches, and VIP activations, bringing bold, social-first ideas to life through visual design, copywriting, and trend-driven execution. You’ll also support paid media initiatives, manage external creators, and contribute to influencer and community event strategies. As a hands-on creative leader, you’ll ideate, shoot, design, and edit content that embodies Laneige’s customer-first, culture-forward approach. You’ll engage daily with our community, amplify brand visibility through thoughtful interactions, and leverage performance insights to continuously refine our content strategy. You’ll also lead reporting, post-campaign analysis, and trend tracking to ensure our content remains fresh, relevant, and high-performing. Principal Accountabilities Content Strategy & Creative Development Manage the development and execution of the social content calendar across all platforms in partnership with the Director Act as the internal creative strategist, bridging brand goals with social trends, community insights, and visual storytelling Concept, plan, and execute content for always-on storytelling, campaigns, and real-t

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. About the Role The New York Times advertising department's mission is to create work that helps brands make their mark in the world, and our canvas is the full breadth of The New York Times and its associated media platforms, including digital, mobile, audio, print, events and more. The Advertising Strategy team's award-winning work includes activations across digital, audio, and print and spans the breadth of NYT's portfolio, like Cooking, Wirecutter, Games, and The Athletic, as well as our premier editorial events like the Dealbook conference. The Director, Strategy will bring experience working cross-category and possess a passion for uncovering how different categories intersect with media and culture to spark inspiring creative ways-in and ideas. Strategy is a team sport, and you will be an expert collaborator with experience leading versatile teams, including creative, program management, sales, and planning, toward a common goal. Success within the advertising strategy team requires the ability to uncover human and cultural truths across multiple categories like finance, media, entertainment, healthcare, and consumer goods as well as a passion for big ideas expressed through media, a love of The New York Times, and a high standard for creating visual presentations. Management and Mentorship: You are a skilled manager with practice and proficiency in teaching and guiding teams through the strategic process. Operational Skills: You have

Role Summary The Director, Consumer Products & Surfaces leads the product-specific strategy, development, and delivery of Pfizer’s branded and select unbranded digital properties. This individual will act as the product lead for all branded websites and owns the product execution of how brand content connects to the external surfaces where patients and consumers increasingly encounter it — search, AI assistants and answer engines, and syndication partners. This is an individual contributor role for someone who can think in big-picture product strategy and drive hands-on execution. Working from the business case and strategy set by the Ecosystem Strategy team, the Director defines what branded surfaces should become as content consumption shifts from destinations to sources and delivers the roadmap that gets them there. Role Responsibilities Product Strategy & Definition Leads branded website development end-to-end, determining what a successful branded experience looks like and how it is measured. Decide which features and capabilities branded surfaces should prioritize, translating the ecosystem strategy, business case, consumer insight, and performance data into a coherent roadmap. Translate the ecosystem strategy for branded and unbranded surfaces into product decisions, partnering with Ecosystem Strategy on roles, audience handoffs, and journey logic across properties. Own the product execution of brand content connectivity to external surfaces — the content structures, infrastructure, and integrations that make branded content machine-readable and discoverable — partnering with Strategy on which surfaces to prioritize and the portfolio posture toward each. Champion human-centered design methodology to ensure product decisions are grounded in real consumer needs rather than assumption or internal preference. Produc