The Team + The Role The Senior Director, Demand Generation EMEA is a senior, hands-on leadership role owning Pendo's marketing pipeline across the region — UK, DACH, France, Nordics, and the Netherlands. This is a rare opportunity to shape how Pendo grows across Europe. You'll work closely with regional sales leaders to build high-performing, pipeline-generating marketing programmes from the ground up — with real visibility into commercial leadership and a direct line into how new business and customer growth gets driven across EMEA. We're not looking for someone to localise global campaigns. We're looking for a builder — someone who creates demand programmes from scratch, understands what resonates with European buyers, and can operate with genuine autonomy to lead the region. You'll report to the VP of Revenue Marketing, based in North America, and work as part of a small, focused EMEA marketing team. This is a hybrid role, based three days a week in our London office. What this looks like day-to-day Owning and delivering Pendo's EMEA pipeline contribution target across all segments and sub-regions Building original, EMEA-first demand generation programmes — digital, ABM, and account-based plays designed for European buyers Partnering closely with EMEA Sales and SAles Leaders on account plans, pipeline coverage, and deal acceleration Developing a coherent EMEA marketing strategy across diverse markets, languages, and buying behaviours — with particular depth in French and DACH Serving as the primary EMEA voice in global marketing planning, advocating for regional needs and investment Leading and developing the EMEA demand generation function, including the Director of Field Marketing Defining the EMEA co-marketing strategy with regional partners, resellers, and SIs Owning EMEA marketing performance reporting — pipeline contribution, ROI, funnel conversion, and marketing-attributed revenue Who You Are Beyond the qualifications, we hire through a specific len
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Role overview
Job description
Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person
…What they are looking for
Skills & requirements
Qualification
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law; Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act
Department · Marketing
Hiring company
Twilio
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