Developers don’t want more marketing. They want relevance, technical depth, and experiences worth showing up for. As Field Marketing Manager you will help bring Coder’s regional marketing programs to life. You will execute field and ABM programs that build awareness, support sales, and create pipeline across the North American market. You will work closely with a Senior Marketing Manager, sales, partners, and the broader marketing team. You will coordinate events, activate campaigns, and keep programs moving on time and on brand. What you’ll do here Execute regional field marketing plans aligned to global strategy and North America priorities. Run virtual and in-person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs. Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through. Partner with global marketing teams to localize campaign content and messaging for North American audiences. Help execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners. Partner closely with sales on ABM plays for high-priority accounts, helping turn target account lists into real conversations and pipeline. Coordinate account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation. Support pre-event ABM motions, including target account coordination, personalized outreach support, and follow-up planning. Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events. What we’re looking for 4–7 years of field marketing experience, preferably in B2B technology or developer-focused companies. Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned marketing motions. Experience supporting or executing account-based marketing programs, including target ac
Role overview
Job description
ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE As a Field Marketing Manager, you will lead the development and execution of regional marketing strategies to support sales goals, drive demand, and enhance brand awareness. This role requires a strategic thinker with a builder mentality that has a strong understanding of the New York or San Francisco tech ecosystem. RESPONSIBILITIES
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REQUIREMENTS Bachelor’s degree in Marketing, Business, or related field; 5-7 years of experience in field marketing in the technology or SaaS industry; We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable)
Department · GTM

Hiring company
Baseten
Serve and scale open-source and custom AI models on the fastest, most reliable inference platform.
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