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Active1mo ago

Growth Marketing Manager, Lifecycle

Lyft·📍 New York, NY

Employment

FULL TIME

Work mode

On-site

Experience

SENIOR LEVEL

Salary

$128K – $160K/yr

Role overview

Job description

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Lifecycle Growth Marketing team engages with millions of Lyft riders and drivers to drive preference and usage of Lyft. The team runs hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging surfaces. We are data-driven in everything we do. We test and measure all of our communications and tailor experiences to be personalized and contextual by audience segment. In this role, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to design, test and optimize incentive and non-incentive messages and experiences. Responsibilities: Own the lifecycle marketing strategy for your audience —

…

What they are looking for

Skills & requirements

Qualification

All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law; We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law

Department · Growth

L

Hiring company

Lyft

Technology

Wherever you’re headed, count on Lyft for rides in minutes. The Lyft app matches you with local drivers at the tap of a button. Just request and go. Ride by ride, we’re changing the way our world works. We imagine a world where cities feel small again. Where transportation and tech bring people together, instead of apart. We see the future as community-driven — and it starts with you.

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