GTM Operations Lead

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. About the Revenue team The Revenue team drives Affirm's top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm's products. About the Role GTM Strategy & Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions. We partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups, coordinate implementation, and equip the field — CSMs, AEs, and TAMs — with the processes they need to create world-class go-to-market. As an individual contributor, the Lead owns the go-to-market operations for a specific product line or segment end to end. You're handed the objective and you decide how to execute: building the target lists, assigning appropriate account actions, segmenting customers by contractual and pricing eligibility, and tracking adoption. You turn high-level product and pricing inputs into a plan a rep can actually execute. What You'll Do Own go-to-market operations for field teams executing on strategic initiatives — segmenting potential customers and managing the legal and pricing operations. Turn inputs from cross-functional stakeholders like Product, Legal, Risk, and Pricing into an executable process. Manage Affirm’s first-in-class AI contract dashboard for field teams to understand legal and pricing eligibility for product initiatives. Build and maintain the tools and playbooks the field

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. About the Revenue team The Revenue team drives Affirm's top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm's products. About the Role GTM Strategy & Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions. We partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups, coordinate implementation, and equip the field — CSMs, AEs, and TAMs — with the processes they need to create world-class go-to-market. As an individual contributor, the Lead owns the go-to-market operations for a specific product line or segment end to end. You're handed the objective and you decide how to execute: building the target lists, assigning appropriate account actions, segmenting customers by contractual and pricing eligibility, and tracking adoption. You turn high-level product and pricing inputs into a plan a rep can actually execute. What You'll Do Own go-to-market operations for field teams executing on strategic initiatives — segmenting potential customers and managing the legal and pricing operations. Turn inputs from cross-functional stakeholders like Product, Legal, Risk, and Pricing into an executable process. Manage Affirm’s first-in-class AI contract dashboard for field teams to understand legal and pricing eligibility for product initiatives. Build and maintain the tools and playbooks the field

About the team OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity. In support of that mission, the ChatGPT Ads team is building advertising products that help businesses reach customers in useful, trusted, and responsible ways. The Ads Strategy, Planning, and Operations team is responsible for building the operating foundation for OpenAI’s advertising business: GTM systems, segmentation, coverage, planning, forecasting, business rhythms, sales programs, incentives, and scalable execution across advertisers, agencies, partners, resellers, and internal teams. This team sits at the intersection of Sales, Product, Engineering, Finance, Legal, Policy, Marketing, Partnerships, and Customer Success. About the role We’re looking for a Reseller & Ecosystem Programs Lead to build the ChatGPT Ads reseller program from the ground up and design ecosystem programs that accelerate advertiser adoption, partner productivity, and revenue growth. This role will define how OpenAI works with resellers and ecosystem partners across the Ads business: who we partner with, what motions they own, how they are enabled, how performance is measured, and how incentives should work. The ideal candidate has built reseller, channel, partner, or ecosystem programs in digital advertising, media, adtech, marketplace, or platform businesses and knows how to balance growth, control, customer experience, and platform integrity. In this role, you’ll: Design and build the ChatGPT Ads reseller program, including partner segmentation, eligibility criteria, commercial model, operating model, onboarding, governance, and performance management. Define the role of resellers and ecosystem partners across customer acquisition, activation, spend growth, market expansion, support, and scaled coverage. Develop partner coverage and engagement models across advertisers, agencies, resellers, outsourced sellers, and other ecosystem participants. Partner with Sales, Partnership

About the team OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity. In support of that mission, the ChatGPT Ads team is building advertising products that help businesses reach customers in useful, trusted, and responsible ways. The Ads Strategy, Planning, and Operations team is responsible for building the operating foundation for OpenAI’s advertising business: GTM systems, segmentation, coverage, planning, forecasting, business rhythms, sales programs, incentives, and scalable execution across advertisers, agencies, partners, resellers, and internal teams. This team sits at the intersection of Sales, Product, Engineering, Finance, Legal, Policy, Marketing, Partnerships, and Customer Success. About the role We’re looking for a Reseller & Ecosystem Programs Lead to build the ChatGPT Ads reseller program from the ground up and design ecosystem programs that accelerate advertiser adoption, partner productivity, and revenue growth. This role will define how OpenAI works with resellers and ecosystem partners across the Ads business: who we partner with, what motions they own, how they are enabled, how performance is measured, and how incentives should work. The ideal candidate has built reseller, channel, partner, or ecosystem programs in digital advertising, media, adtech, marketplace, or platform businesses and knows how to balance growth, control, customer experience, and platform integrity. In this role, you’ll: Design and build the ChatGPT Ads reseller program, including partner segmentation, eligibility criteria, commercial model, operating model, onboarding, governance, and performance management. Define the role of resellers and ecosystem partners across customer acquisition, activation, spend growth, market expansion, support, and scaled coverage. Develop partner coverage and engagement models across advertisers, agencies, resellers, outsourced sellers, and other ecosystem participants. Partner with Sales, Partnership

About the team OpenAI's mission is to ensure that artificial general intelligence benefits all of humanity. In support of that mission, the ChatGPT Ads team is building advertising products that help businesses reach customers in useful, trusted, and responsible ways. The Ads Strategy, Planning, and Operations team is responsible for building the operating foundation for OpenAI's advertising business: GTM systems, segmentation, coverage, planning, forecasting, business rhythms, sales programs, incentives, and scalable execution across advertisers, agencies, partners, resellers, and internal teams. This team sits at the intersection of Sales, Product, Engineering, Finance, Legal, Policy, Marketing, Partnerships, and Customer Success. About the role We’re looking for a Sales Strategy & Operations Lead to help build the GTM operating system for ChatGPT Ads. This person will work across sales strategy, planning, systems, segmentation, forecasting, operating rhythm, sales programs, and commercial execution to help the Ads business scale with clarity, speed, and control. This role is for someone who can move between strategy and execution: able to define operating models, build analytical frameworks, run cross-functional planning processes, improve GTM systems and data quality, and program manage high-priority sales initiatives. The ideal candidate has meaningful experience in digital advertising, media, adtech, marketplace, or platform businesses and understands the complexity of scaling sales motions across direct sales, agencies, partners, resellers, outsourced channels, and self-serve. In this role, you’ll: Help build the operating foundation for ChatGPT Ads across GTM systems, segmentation, coverage, forecasting, sales planning, and business reviews. Partner with Sales, Ads Ops, Product, Engineering, Strategic Finance, Legal, Policy, Marketing, Partnerships, Customer Success, and Data teams to translate strategy into execution. Develop objective frameworks for ac

Director of Marketing Operations Location: London Office requirement: Minimum 2 days in the office Employment type: Permanent At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Director of Marketing Operations to oversee the Marketing Ops team based in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary. As our Director of Marketing Operations you’ll: Lead the people that are the engine that improves the efficiency and performance of our Growth Marketing team. Marketing Ops at GWI is a growth engine, not a service function. Reporting to the VP Growth Marketing and as a member of our Marketing Leadership team, you’ll have real influence and be expected to identify and drive initiatives that have an impact on pipeline and revenue. A few things you’ll be responsible for: Leading and mentoring two direct reports. You’ll own the prioritisation and delivery of the MOps roadmap, ensuring your team are working on the highest impact projects. Ownership of our entire marketing tech stack, including assessing new tech, budget ownership, vendor management, and rationalising the stack when necessary. The lead and account lifecycle. You will be responsible for lead and account scoring and ensuring actionable intent signals are surfaced to Sales. Data governance and quality in all tooling. You’ll work closely with RevOps to ensure data is syncing seamlessly in Salesforce and Hubspot. Define and govern our campaign infrastructure and attribution reporting. You’ll be responsible for our measurement methodology and ensuring we have a clear source of truth for performance Collaborating with, global marketing, revenue, product and RevOps to improve GTM operations Advising the Marketing & Revenue leadership on GTM efficiency, investment trade-offs, and improvements to our operating model I