About the Role We’re looking for a Competitive Intelligence Lead, a senior individual contributor reporting to the Head of Competitive Intelligence, to help operationalize and scale the company’s competitive intelligence capability. This person will own high-priority competitive analyses, executive-ready insights, and GTM enablement that help Product, Sales, Marketing, Customer Success, and leadership understand where we win, where we’re vulnerable, and how the market is evolving. This is not a traditional research role. It is a hands-on strategy role at the intersection of Product, GTM, Research, and Leadership. You will turn competitor movements, customer feedback, product data, and market signals into clear recommendations that influence roadmap decisions, positioning, pricing, sales execution, and executive decision-making. What You'll Do Partner with the Head of Competitive Intelligence to translate the company’s CI strategy into repeatable analyses, operating rhythms, executive materials, and GTM enablement. Own high-priority competitor deep dives, market landscape reviews, pricing analyses, product comparisons, Harvey Ball assessments, feature matrices, and strategic opportunity/risk assessments. Create executive-ready insights that inform product strategy, roadmap prioritization, GTM planning, pricing, and investment decisions. Develop best-in-class competitive messaging, objection handling, battlecards, and enablement content for Sales, Marketing, Customer Success, and Partnerships. Monitor competitor product launches, model releases, acquisitions, partnerships, pricing changes, funding activity, customer announcements, and GTM motions. Synthesize fast-moving and complex market information into clear implications, recommendations, and decision-ready narratives. Partner closely with Product Management to identify areas of differentiation, competitive gaps, customer pain points, and emerging opportunities. Collaborate with Marketing to sharpen positioning, me
Salary not disclosed
Check market pay for comparable Head of Product Marketing roles before applying.
Role overview
Job description
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. The Head of Product Marketing will own the end-to-end strategy, operating model, performance bar, and talent developme
…What they are looking for
Skills & requirements
Qualification
We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws
Department · All Departments
Hiring company
Plaid
Explore this employer's active roles, salary signals and company profile on Jobiba.
Keep exploring
Similar active roles
Fresh roles matched to this title and market.
From $245K/yr
🔔 Get job alerts
New Head of Product Marketing jobs in San Francisco, California, United States, straight to your inbox.
No spam · Unsubscribe anytime