About the Team Imagine being at the forefront of India’s only truly profitable e-commerce platform, driving 10x growth for millions across the country. That's Meesho! Our growth team isn't just about campaigns; it’s about crafting the entire user journey—from making people aware of Meesho, to getting them to download the app, engage with it, keep coming back, and even re-engage if they've been away. We're the folks who optimize the Meesho app homepage, create exciting deals, and run massive sale events to keep our users hooked!Meesho’s Creative Intelligence Unit is the powerhouse behind all of this. We're a vibrant mix of video wizards, visionary designers and captivating storytellers. We collaborate closely with our business teams to produce impactful creatives that don't just look good but deliver business results. You'll find our creative magic across diverse areas: Branding: Shaping our brand identity, launching sale, awareness campaigns, and unlocking new market opportunities. Performance Marketing: Driving growth across Meta, Google, and the Play Store. Integrated Channels: Crafting engaging push notifications and WhatsApp campaigns. Homepage & Category Pages: Making our app and web experience irresistible. Strategic Projects: Diving into exciting new video formats and, yes, GenAI About the role As our Copy Lead, you’ll be leading the charge in defining how we create and scale content. We're looking for someone who breathes user-first ,innovative thinking, ideation and wants to explore AI and its capabilities into every step of the creative process. You'll be instrumental in captivating audiences in India’s Tier 2, 3, and 4 cities by shaping our copy and content strategy. We need someone who can solve complex communication challenges with deeply contextual, high-performing creatives that resonate culturally and drive engagement at an unprecedented scale. This role is all about blending exceptional creative problem-solving with the abil What you will d
Salary not disclosed
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Role overview
Job description
Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we’ve since grown into a fintech powerhouse driving India’s digital payment revolution. Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow. From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions
…What they are looking for
Skills & requirements
Qualification
Background we're looking for Education A design degree from NID or a similar design school
Department · Communication Design
Hiring company
Razorpay Software Private Limited
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