Hybrid - New York, NY. Must be based in NY, Laneige is seeking a dynamic Senior Social Media Manager to lead our platform strategy, elevate brand storytelling, and deepen community engagement across Instagram, TikTok, YouTube, and Facebook. This high-impact role is central to shaping Laneige’s digital voice, translating cultural insights into compelling narratives, and building authentic connections with our audience. As a strategic partner to the IC Director, you will own the full lifecycle of social media strategy—from ideation and content planning to execution, optimization, and performance analysis. You’ll drive campaign development, oversee team workflows, and collaborate cross-functionally to ensure every touchpoint reflects Laneige’s brand ethos and delivers measurable results. You’ll spearhead content creation across evergreen storytelling, product launches, and VIP activations, bringing bold, social-first ideas to life through visual design, copywriting, and trend-driven execution. You’ll also support paid media initiatives, manage external creators, and contribute to influencer and community event strategies. As a hands-on creative leader, you’ll ideate, shoot, design, and edit content that embodies Laneige’s customer-first, culture-forward approach. You’ll engage daily with our community, amplify brand visibility through thoughtful interactions, and leverage performance insights to continuously refine our content strategy. You’ll also lead reporting, post-campaign analysis, and trend tracking to ensure our content remains fresh, relevant, and high-performing. Principal Accountabilities Content Strategy & Creative Development Manage the development and execution of the social content calendar across all platforms in partnership with the Director Act as the internal creative strategist, bridging brand goals with social trends, community insights, and visual storytelling Concept, plan, and execute content for always-on storytelling, campaigns, and real-t
Role overview
Job description
Why Harvey At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come. This is a rare chance to help build a generational company at a true inflection point. We have strong product-market fit and world-class investor support. We’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched. Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect informat
…What they are looking for
Skills & requirements
Qualification
What You Have 8+ years of experience in copywriting, brand storytelling, or creative leadership, ideally across agency, in-house, or high-growth technology environments
Department · Marketing
Hiring company
Harvey
Harvey is the platform built to meet the standards of the world’s leading professional service firms.
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