About Zinnov Zinnov is a global management consulting firm that helps organizations make decisions that actually get used — and deliver results that matter. For over two decades, we’ve partnered with leading enterprises, high-growth technology companies, and investors to answer some of the toughest questions they face: Where should we invest? How do we scale globally? What capabilities will win in the next decade? Our work shapes market entry strategies, global operating models, M&A decisions, and long-term growth bets. We’re known for being data-led, execution-focused, and outcome-driven — not opinion-heavy slideware. At Zinnov, how you work matters as much as what you deliver. We value independent thinking, crisp communication, and early ownership. With 450+ professionals across 10 global offices, we work across industries including Digital Services, ER&D, Enterprise Software, Semiconductors, Healthcare, BFSI, Automotive, Media & Telecom, and Private Equity. Zinnov isn’t for everyone. It’s for people who want steep learning curves, honest feedback, and the chance to see their work influence real business decisions — not just presentations. Why Globalization Excellence (GE) Zinnov's Globalization Excellence (GE) practice helps enterprises build and scale Global Capability Centers (GCCs) end-to-end—from Design & Discovery to Build, Scale, and Run . In GE, you don't work in silos. You: Lead strategic employer branding engagements for leading global enterprises. Partner with GCC leaders, HR, Talent Acquisition, and business stakeholders to solve complex talent and branding challenges. Work across GCC advisory, managed services, and talent transformation engagements. Influence employer brand strategy, talent attraction, and organizational growth through consulting-led solutions. This is where strategy meets execution—and where employer branding becomes a key driver of business and talent success. About the Role As a Manager – Employer Bran
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Role overview
Job description
Consumer Understanding: Interact with users to understand the barriers that stop them from using Meesho and the triggers that bring them back, and synthesize these first-hand insights into clear, actionable direction.
Brand Strategy & Briefs: Develop Meesho’s brand strategy and write brand briefs that translate consumer insight into a sharp proposition for creative and media partners.
Communication Strategy: Define the communication strategy and channel mix across TV and mass media, digital, and influencers.
Cohort-Led Messaging: Tailor communication and messaging for distinct user cohorts (South/North, urban/rural, female/male, etc.) so the brand resonates across Bharat.
Campaign Ownership: Own large-scale campaigns end to end, from brief to launch to measurement, and track their impact on brand and business metrics.
Stakeholder Management: Collaborate with Product, Design, Analytics, Marketing, Legal, and external creative, media and influencer agencies to deliver campaigns and secure buy-in from senior leadership.
Team Leadership: Lead and develop the branding pod, set priorities, raise the creative and strategic bar, and remove roadblocks to execution.
Education: MBA from a top-tier institute (IIM, ISB or similar) with a subsequent move into branding, or a specialist branding background (e.g., MICA). Other strong MBA or brand profiles are welcome.
Experience: 4+ years of hands-on experience in brand management or consumer marketing, preferably in FMCG or e-commerce.
Hands-on Branding: Prior, direct branding experience is essential, including building brand strategy and briefs yourself.
First-hand Consumer Understanding: Demonstrated experience of personally interacting with consumers, synthesizing insights, and translating them into a brand brief or campaign.
Campaign Ownership: Direct ownership of significant campaigns across TV, digital and/or influencers, with at least one major career highlight and measurable impact.
Communication: Excellent storytelling, negotiation and communication skills, with the ability to generate buy-in from senior stakeholders and external partners.
Leadership: Team management experience and the ability to advocate for user-driven decisions while thinking critically and executing tactically.
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Qualification
MBA from a top-tier institute (IIM, ISB or similar) with a subsequent move into branding, or a specialist branding background (e.g., MICA). Other strong MBA or brand profiles are welcome.
Department · Commerce Platform
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meesho
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