At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Senior Manager, Marketing Operations and Strategy is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team. Responsibilities: Strategic planning: Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty. Technology management: Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, marketing automation platforms, CMS) and ensuring the team can effectively use these tools. Process optimization: Designing, streamlining, and refining marketing processes to improve productivity, efficiency, and cross-team collaboration. Budget management: Developing, managing, and monitoring the marketing budget, including tracking budget vs forecast, and providing financial reports to management in partnership with Finance. Data analysis and reporting: Working with Analytics to analyze marketing campaign performance data, generating reports for stakeholders, and providing data-driven insights and recommendations for improvement. Collaboration: Acting as a liaison between marketing and other departments to ensure alignment on goals and efforts. Building rapport with the Chief of Staff community and working with on cross-company initiatives and planning. Team support: Training and supporting marketing staff, and providing internal support and training on marketing platforms. Experience: 7+ years of experience in operations or
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Role overview
Job description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Manager, Customer Performance, BrandOverviewMastercard operates the world’s fastest payment processing network, connecting consumers, financial institutions, merchants, governments, and businesses in more than 210 countries and territories. Every day, everywhere, we use our technology and expertise to make payments safe, simple and smart. We know safety and security are the top priorities of our customers, cardholders and partners, so we won’t stand still in developing new and better ways to keep payments safe.
Do you have experience managing investigations, risk, compliance, audit, merchant monitoring, or brand protection processes?
• Do you have strong knowledge of investigative case management, referral intake, evidence review, customer response evaluation, and assessment support?
• Are you a people leader with sound judgment, stakeholder management, and program execution skills?
• Are you collaborative, detail-oriented, and able to manage a global investigations function that complements operations, enablement, and governance routines?
Mastercard’s Franchise Brand Performance Team advances ecosystem health and profitability by engaging our customers to optimize performance and to enhance the strength of our brand, acceptance network, and data.
Role
• Ensure investigations are conducted consistently, objectively, and in alignment with Mastercard Standards, documented procedures, audit expectations, and confidentiality requirements
• Provide management support for sensitive or high-impact investigations, repeat-offender matters, customer escalations, emerging risk typologies, and cases requiring leadership review
• Review referrals from external partners and internal stakeholders, determine BRAM scope, and ensure appropriate routing, follow-up, and investigation initiation
• Support vendor-supported testing and investigative support, including referral quality, service delivery, testing priorities, and alignment with BRAM case needs
• Drive consistent application of Mastercard Standards and investigative best practices, including documentation quality, evidence sufficiency, response review, and assessment rationale
• Partner with Legal, Regulatory Affairs, Franchise, Customer Experience, regional teams, and other stakeholders to support defensible outcomes and effective BRAM-related communications
• Manage BRAM investigative case work under the Business Risk Assessment and Mitigation (BRAM) program, including matters involving potential illegal activity, brand-damaging activity, or violations of Mastercard Standards
• Provide day-to-day guidance, prioritization, and quality review for investigators handling referrals, evidence reviews, customer responses, assessment recommendations, and case closures
• Oversee end-to-end case execution, including intake review, investigation strategy, testing coordination, documentation, response evaluation, final determination support, and closure practices
• Manage referral partner engagement, including regulators, law enforcement, rights holders, industry groups, vendors, customers, and internal stakeholders, to support timely and credible investigations
• Set case direction, escalation paths, and decision routines while partnering with Operations and Enablement on procedures, tools, analytics, quality assurance, and governance expectations
• Collaborate with Operations and Enablement on case management enhancements, testing priorities, data integrity, reporting needs, and investigator adoption of tools and processes
• Manage team inbox triage, referral management, workload balancing, and investigation metrics to support timely case progression and leadership visibility
• Identify referral trends, case outcomes, timeliness issues, emerging risks, and partner effectiveness opportunities to inform program oversight and continuous improvement
• Contribute investigative perspective to BRAM Announcements, guidance, standards evolution, and stakeholder education materials
• Maintain clear accountability with Operations and Enablement so investigations, case direction, and referral partner engagement complement operational governance, tools, analytics, and program management
All About You
• Strong experience in investigations, risk management, compliance, payments, audit, merchant monitoring, brand protection, or related disciplines
• 5-7 years’ experience conducting or managing investigative, compliance, risk, audit, merchant monitoring, or brand protection work, with demonstrated ability to document findings and support defensible outcomes
• Proven ability to provide case direction, manage priorities, coach team members, and drive consistent execution in a global operating environment
• Strong experience conducting or overseeing investigations, including referral review, fact development, evidence assessment, customer response evaluation, issue escalation, and final determination support
• Strong understanding of the card payment ecosystem, merchant onboarding, ongoing monitoring practices, acceptance models, transaction flows, and how risk or potential Rules violations can present across the network
• Experience managing relationships with referral partners, vendors, customers, and internal stakeholders
• Strong judgment, attention to detail, organizational discipline, and critical thinking skills, with demonstrated ability to evaluate facts, identify relevant issues, and support practical, defensible outcomes
• Experience, confidence, and high level of tact and integrity due to frequent interaction with internal and external stakeholders and regular exposure to confidential data
• Superior written and verbal communication skills, including ability to communicate investigative issues clearly and represent BRAM with credibility
• Advanced analytical, investigative, data interpretation, and problem-solving skills
• Must be able to work in a fast paced and dynamic environment, handle multiple priorities, consistently meet established deadlines, and deliver exceptional results through direct work and team coordination
• Strong technical skills including Microsoft Office; experience with case management, reporting, analytics, monitoring, vendor management, or investigation tools preferredMastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Pay Ranges
Toronto, Canada: $109,000 - $158,000 CADWhat they are looking for
Skills & requirements
Qualification
We hire the most qualified candidate for the role
Hiring company
Mastercard
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