At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks. With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate. We are building the future of mobility media — and we are looking for exceptional talent to help lead that charge. We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr. Product Marketing Manager for Programmatic Ad Solutions. This is a unique and high-impact role at the intersection of programmatic advertising, revenue partnership development, and go-to-market strategy. You will own three interconnected pillars that are core to Lyft Ads' growth: building our programmatic and Audience Extension business, managing key channel and demand partners, and developing the packaging and pricing strategy that powers our sales organization. This role requires a rare blend of strategic thinking, commercial acumen, and operational execution. You will work closely with Product, Data Science, Sales, and external partners to define how Lyft Ads goes to market — both on-platform and off — and to ensure we are positioned to win against competitors in the rapidly evolving commerce media landscape. Responsibilities: Programmatic Strategy & Audience Extension Go-to-Market Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app. Develop compelling narratives, positioning frameworks, and packaging structures that clearly articulate L
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Role overview
Job description
About Us
Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.
About the Role
Come create the future of live streaming at Twitch! As a member of Twitch's BD team, you'll use your industry and product acumen, existing network, and partnership knowledge to support new product initiatives and present new opportunities with strategic B2B partners that benefit Twitch communities.
To support our growth, we are looking for an accomplished, motivated, and data-driven Business Development Manager who is a detail-oriented problem solver and thrives in ambiguity. The ideal candidate will have experience with relationship building, financial analysis/modeling, designing creative deal structures, and working on complex partnerships with cross-functional partners including product, engineering, legal, marketing, creator partnerships, and sales. You will report to the Director of Business Development and manage new and existing Twitch partnerships, which will include distribution partners (mobile, living room) and more.
You can work in San Francisco, CA.
You Will:
- Manage our most important distribution partner relationships across mobile and living room, leading the day-to-day engagement, overcoming ad-hoc obstacles that arise, and finding new growth opportunities with these strategic partners.
- Both independently and collaboratively identify, source, and close a variety of high impact partnership agreements with a diverse array of companies while bringing important internal team members on board from initial negotiations through execution to ensure successful long-term partnerships.
- Lead multiple engagements simultaneously over a variety of business categories from sourcing to go-to-market. This includes driving financial modeling, legal reviews, co-marketing discussions, and appropriate internal reporting including P&L management.
- Explore new business categories with an opportunity assessment and build external partner relationships quickly. This includes working backwards from both companies' goals with an understanding of needs, visions, and strategy on both sides.
- Articulate product vision and strategies to both internal and external partners by providing relevant insights to our teams based on customer feedback and data analysis.
You Have:
- 3+ experience in Business Development, Consulting, B2B Partnerships or Go-To-Market management
- Experience partnering with legal teams to negotiate and contract agreements.
- An understanding of Twitch's products and its business model.
- The ability to develop and communicate recommendations in highly ambiguous environments.
- Experience and comfortability working with and influencing technical product teams.
Bonus Points
- Background in media & entertainment, gaming, technology, or consulting preferred.
- Avid Twitch user as a creator or viewer and passionate about the creator economy.
Perks
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Job ID: TW9235
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.
What they are looking for
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Twitch
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