At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks. With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate. We are building the future of mobility media — and we are looking for exceptional talent to help lead that charge. We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr. Product Marketing Manager for Programmatic Ad Solutions. This is a unique and high-impact role at the intersection of programmatic advertising, revenue partnership development, and go-to-market strategy. You will own three interconnected pillars that are core to Lyft Ads' growth: building our programmatic and Audience Extension business, managing key channel and demand partners, and developing the packaging and pricing strategy that powers our sales organization. This role requires a rare blend of strategic thinking, commercial acumen, and operational execution. You will work closely with Product, Data Science, Sales, and external partners to define how Lyft Ads goes to market — both on-platform and off — and to ensure we are positioned to win against competitors in the rapidly evolving commerce media landscape. Responsibilities: Programmatic Strategy & Audience Extension Go-to-Market Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app. Develop compelling narratives, positioning frameworks, and packaging structures that clearly articulate L
Role overview
Job description
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. Job Description The New York Times Advertising is hiring for a Programmatic Manager who will drive growth of NYT programmatic revenue. You will partner with our internal advertising teams and work with company leadership to support the ultimate goal of revenue growth. About the Role You will build programmatic data sources that increase revenue across the global NYT
…What they are looking for
Skills & requirements
Qualification
B.A. or B.S. in a quantitative or technical field (e.g., math's, engineering, statistics, finance, and economics) 3+ years experience with ad tech based programmatic advertising platforms or publisher side 3+ years of experience in programmatic yield management Knowledge of reporting on programmatic advertising business activities including running reporting in SSP platforms such as Magnite, Index Exchange, Google ADX, Triplelift and others. High proficiency in excel (can write advanced macros) and can summarize and manipulate large volumes of data. Experience with reporting and data visualization tools such as; Google Ad Manager, Adswizz, Salesforce, Tableau, DoubleVerify or Google Data Studio Preferred
Department · Advertising & Sales
Hiring company
The New York Times
At The Times, our mission is to seek the truth and help people understand the world. Having a diverse staff with a broad range of backgrounds and experiences is vital to ensuring we cover the world fully and fairly and offering products that have a wide appeal. Our vision is to become the essential subscription for every curious person seeking to understand and engage with the world. This work is supported by our journalists and a range of dedicated individuals, from data scientists to marketers, designers, engineers and more. Our cutting-edge journalism reaches 150 million readers each month, and is produced by journalists reporting on the ground from more than 170 countries. If you find our mission and vision inspiring, we invite you to apply for any of our open positions. And if you are a current Times employee, please apply on our internal job board.
Related opportunities
Similar active roles
Relevant, currently active roles for this market.
From $110.5K/yr
$101.6K – $209.1K/yr
🔔 Get job alerts
New Manager, Programmatic jobs in New York, New York, United States, straight to your inbox.
No spam · Unsubscribe anytime