JOIN OUR TEAM As a Director Performance Marketing , you will own the strategy, scaling, and optimisation of Westwing’s performance marketing engine across Europe, driving profitable customer acquisition, retention, and maximising customer lifetime value. Reporting directly to our Chief Marketing Officer and serving as a critical member of the Marketing Leadership team, you will define and execute our performance marketing roadmap across markets. You will lead a high-performing organisation with teams spanning across Performance Marketing, Analytics, and Growth processes. We are looking for someone who can seamlessly bridge analytical rigor with premium brand intuition, balancing high-level strategic vision with a hands-on, execution-focused mentality to maximise efficiency in a fast-paced environment. This position is permanent and based in Munich . WHAT YOU'LL DO Define and execute a comprehensive growth strategy across the full customer funnel aligned with overall business goals and Westwing’s premium brand equity, while partnering with cross-functional leadership (Marketing, Product, Commercial) and acting as a strategic advisor to the Executive team Lead and future-proof Westwing’s multi-million euro acquisition ecosystem across Europe, including Paid Social, SEA, SEO, GEO (Generative Engine Optimisation), Affiliate, and Creator Marketing Identify, develop, and implement scalable internal processes, AI initiatives, and testing frameworks to enhance growth velocity and campaign execution Continuously analyse channel performance metrics to maximise ROI, leveraging data-driven insights to shift budgets dynamically across international markets Own and continuously refine Westwing’s Multi-Touch Attribution (MTA) model, and establish best-in-class measurement frameworks, including incrementality testing, media mix modeling (MMM), as well as forecasting to connect marketing spend directly to business outcomes (LTV, CAC, EBITDA) Lead, mentor, and scale a diverse team of
Salary not disclosed
Check market pay for comparable Marketing Budget Analyst roles before applying.
Role overview
Job description
JOIN OUR TEAM As a Marketing Budget Analyst, you will be instrumental in bridging the gap between the marketing leadership and finance teams. Your role will involve organising and tracking marketing costs, ensuring accurate reporting, and fostering alignment with budgetary expectations. This position is limited to 2 years and located in Munich . WHAT YOU'LL DO Organise and track marketing costs to facilitate alignment between Marketing and Finance teams Ensure accurate allocation of expenses to the appropriate cost centers Collaborate with finance to clarify discrepancies and streamline budgeting processes Build and maintain cost dashboards - ideally in Streamlit - to give Marketing and Finance clear, self-service visibility into spending and budget performance Write and investigate SQL queries to pull cost data, validate figures, and get to the bottom of discrepancies Support the Market
…What they are looking for
Skills & requirements
Department · Marketing

Hiring company
Westwing
Learn more about our company and our vision, and visit our sites
Related opportunities
Similar active roles
Relevant, currently active roles for this market.
🔔 Get job alerts
New Marketing Budget Analyst (m/f/d) jobs in Munich, Germany, straight to your inbox.
No spam · Unsubscribe anytime