The Team + The Role Pendo's Field Marketing team partners closely with Sales to create programs that drive pipeline growth, accelerate deals, and deepen customer relationships. The team builds targeted regional experiences and campaigns that bring Pendo's brand to life for enterprise prospects and customers. The Field Marketing Manager is an embedded strategic revenue partner to the Enterprise sales team. You will own account-specific programs, translate intent data into targeted campaign strategies, create high-touch executive-level experiences, and co-develop territory plans with RVPs. Events are one tactic in your toolkit, not the job itself. This is a hybrid role based out of our office in San Francisco, California. What this looks like day-to-day Sales alignment and territory strategy: Partner closely with RVPs and Account Directors to shape territory and account strategy from the ground up. Attend weekly team calls and account pod meetings, brief the team on campaigns and upcoming programs, and serve as the primary marketing point of contact for Enterprise sales activity in your territory. Account-based and product-based programs: Own dedicated programs for your top 10 priority accounts each quarter, including executive gifting, on-site visits, bespoke events, account-specific content and ads, and direct mail. Maintain account briefs with each account pod and partner with Enterprise demand generation on a coordinated coverage model. Regional field events: Plan and execute approximately three regional in-person field events per quarter in partnership with the AVP. Own pre-event and post-event strategy, attendee targeting, invite flows, day-of experience, reporting, and spend efficiency analysis so the team understands what works in your territory. Intent data and signal activation: Develop working fluency in intent platforms and reports to monitor account buying signals. Review bi-weekly signal briefs and translate them into account-specific program actio
Role overview
Job description
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The strongest enterprise and mid-market marketing doesn't lead with a product â it leads with the problem a buyer already has. A hospital administrator isn't looking for "Lyft Concierge"; they're looking to reduce missed appointments. An auto dealer principal isn't looking for a rideshare product; they're looking to keep loaner logistics from costing them revenue. We are in the process of revising our go-to-market for Lyft Business to organize around these audiences and their transportation problems, with Concierge, Lyft Pass, Business Profiles, and our Business Travel products positioned as the answer to a clearly named pain point by customer profile. We're hiring an Industry Marketing Manager to build that audience-firs
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Partner with Sales on account-based marketing (ABM) for priority accounts, and support full-funnel marketing ownership: from vertical paid demand generation and lead qualification (MQL/SQL definitions) through to sales handoff; All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law; We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law
Department · North America Rideshare Marketing
Hiring company
Lyft
Wherever youâre headed, count on Lyft for rides in minutes. The Lyft app matches you with local drivers at the tap of a button. Just request and go. Ride by ride, weâre changing the way our world works. We imagine a world where cities feel small again. Where transportation and tech bring people together, instead of apart. We see the future as community-driven â and it starts with you.
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