Location : Barcelona, Berlin or Hamburg Join our innovative team as a Senior CRM Tech Manager, where you will drive the implementation, maintenance, and optimization of our CRM platform across Rider, Driver and B2B in 9 markets. As a key member of the CRM team, reporting directly to the Head of CRM, you’ll collaborate across marketing, operations and data functions to ideate and deliver high-quality, data-driven marketing automations and other solutions that enhance customer engagement and support our business growth. YOUR DAILY ADVENTURES WILL INCLUDE: Drive the technical design, implementation, optimization, and scalability of CRM systems. Collaborate with marketing, product and engineering teams, ensuring technical CRM solutions align with business goals. Develop and maintain our CRM infrastructure, including automating workflows, integrations, and personalization that drive efficiency. Ensure data quality, integrity, and compliance through audits and analysis. Troubleshoot CRM performance issues and optimize system functionality. Analyze CRM data to generate insights and recommendations. Manage technical vendors and maintain system documentation. Develop in-app messages and email templates using HTML, CSS, and JavaScript. Write SQL and Python scripts for segmentation and ETL processes. Our MarTech stack : Braze | Tableau | Mixpanel & more TO BE SUCCESSFUL IN THIS ROLE: Bachelor's degree in Information Technology, Computer Science, Business, or a related field. Minimum 3+ years of multi-country CRM experience, ideally in ride-hailing, mobility, or food delivery. Self-learner with hands-on experience configuring, customizing and optimizing CRM platforms, particularly Braze and for mobile applications. Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation and customization. Strong analytical and problem-solving skills with a data-driven mindset. Experience with API integrations and understanding of data structures and microservices. Ability to c
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Role overview
Job description
Location : Come and join us in Barcelona or Madrid! At Freenow, we empower smarter mobility decisions, helping people move freely and cities to thrive. Join our Local Operations team at the heart of Freenow by Lyft taxi business in Spain. As an Operations Growth Manager with focus on Demand, you will own the local growth strategy, identifying opportunities to boost demand and unlock sustainable business growth. You will act as the General Manager's trusted advisor on all demand and growth topics, ensuring that local market insights influence company strategy while driving the successful execution of operational initiatives, product launches and marketplace experiments. Working closely with Product, Pricing, Marketplace, Marketing and Local Operations teams, you will transform data into action and opportunities into measurable business results. This is a highly cross-functional role requi
…What they are looking for
Skills & requirements
Qualification
You hold a Bachelor's degree in Business, Engineering, Operations, or a related field, or have an equivalent qualification or relevant professional experience; DIVERSITY, EQUITY & INCLUSION: Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age
Department · Operations
Hiring company
Freenow by Lyft
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